Private White

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Private White V.C. brand pays homage to its namesake WWI hero; Private Jack White. All clothing is expertly constructed by hand in the Private White V.C. factory in Manchester, England. The factory has been in operation for over 100 years producing garments in an honest and traditional way using the finest British fabrics, trims and components, sourced locally where possible. The wealth of manufacturing history within the Private White V.C. factory gives an authentic and rich heritage to the brand where only the finest, skilled craftsman are employed. Unleashing his passion through garments, Nick Ashley designs with the influence of Private Jack White’s wardrobe and classic military pieces, as well as his passion for motorcycle and car racing, creating a cohesive collection anchored in history.

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Private White Saint Hilaire for men
Compliment getter for sure, even from teen boys. 3 boys over the course of two classes told me i smelled good or that "somebody smells good, like vanilla" as i walked past.
If you took every designer and celebrity scent under the sun and then blended and bottled them, it would smell like Born in Roma. I'm not a fragrance expert by any means, but this is just unimpressive and unmemorable. Hyped up and soulless.
I honestly don't even know how to start and describe this beauty... It is a deep fragrance, so smooth and addicting. I sprayed it on my hand and just can't stop sniffing it and it stayed on my hand until like I got into the shower at the end of the day. Really one of the best vanilla...
This reminds me of Arabic weddings and Eid. Very strong.
Dear Mercedes Black, I have a confession to make; like most other l’hommes, this wasn’t the first time I have had to pay for it. However, for the experience, at $40, you were a hidden gem. That night, when I first crossed your path, it was truly breathtaking. You were sitting next to your sister,...
A strange one for me, but in a good way. The violet note is there, in a natural parma violet sort of way, but it's dominated by a tea, dry grass, and strangely salt water/sand note on me. Carnation and iris are there, but tucked away in the dry down. It wasn't at all what I was...
For some reason I as a guy received this tester when ordering my fragrances, so I'm just gonna say what I think. I would be weirded out if I smelled this on a woman, it's not pleasing at all. I get that it's vintage, so only wear this if you are going for a 60's housewife type...
Let's be honest the 1st initial sprays are harsh they don't smell well but after 30min to an hour when it drys down is where it's at thats when it smells fantastic and for the price it's an easy starter and smells great
Nice unisex fragrance and really close to Ultra Male. From the first spray you can detect the specific "pear" accord, altough pear isnt listed as a note. Dry down is powdery with a slight sugary pear accord. Really nice, warm and cozy scent. Longevity could be better.
Franky, this one enjoys some popularity just because of the name of FK and I keep on wondering how is this possible to be a FK's. Currently is on a great discount at the local store and I am thinking of it just because of FK. If I miss it I am missing out an opportunity to add a possession...
If you are familiar with Bleu De Chanel Parfum you will know what this smells like. It is - along with Elixir - the best of the Sauvage line. Bleu De Chanel Parfum is the greatest fragrance ever created, in my opinion. Honestly, if God wore perfume that'd be His signature scent. So you will...
Love it. A fruity floral fragrance, however not your typical floral fruity. It smells very grown up, expensive and elegant. This perfume also has a very strong unisex vibe, so it‘s not just some random floral fruity fragrance.
I’ve never had a escada but this I want. Not alot of blueberry fragrances, either they’re discontinued or overly expensive. Since blueberry is very specific and not something I’m in the mood for often, this is reasonable for me to have.
When I got it first it was just another subtle, office friendly, warm weather, barbershop cologne in my collection. Now the bottle is half empty and I suddenly had the realization that I love it for what it is.. a subtle, office friendly, warm weather barbershop cologne. Loving it more and more...
They could have just called this Hermes Citron or something because at least the opening is 100% super realistic citrus fruit. Like lemon cest that has been grated seconds ago. The very slight sweetness, the bitterness, the sourness, the aroma itself. They nailed it and I can only guess it's...
The most beautiful bottle I ever seen 😍
I love original Follow - it is the only coffee fragrance I’ve worn that smells like actual black coffee, there is darkness and bitterness and it gives you that feel that you’ve entered an esspresso bar in the morning. This new release sounds more run-of-the-mill coffee frag with sugar, sweetness...
Hi all in this amazing world of fragrances. Just wanted to find out if perhaps anyone knows if this amazing fragrance has been discontinued by azzaro? Really an amazing boozy amber that to me is better than Bentley intense at least on my skin. God bless from South Africa.
Moon Bloom - be still my heating heart! Gardenia Petale - true to gardenia but far too fleeting. Gardenia Passion - my first love as far as gardenia is concerned. A la Nuit - simple jasmine perfection. Un Matin d'Orage - so gorgeous!! Essence No. 9 Tubereuse - my reference Tuberose! Narcotic...
¿¿¿ is there any video on YouTube of this conference ???
@teebear We live in the world where regardles of who does what, everyone asks for money to be donated here and there. Brand is just starting and they most likely taken a credit to start new brand and came up with new idea. Instead of celebrating start of something new, something thats different...
These scents sound lovely and by their look & fragrance descriptions seem to be like Eau De/Body Splashes. Aren't these usually brought out in spring, & meant for use in summertime & high heat as refreshers? I'm just surprised that these are released now, in time for...
Interesting... a kind of tobacco/gourmand? I wonder how sweet the base gets. I see this scent has nothing to do with Caron TABAC BLOND....
Thank You for this article & both fragrances sound lovely by your descriptions of them. I look forward to sampling these someday soon. The fragrances that I have that remind me of wine are Chanel Allure Sensuelle EDT & EDP. & Chanel Allure EDT & EDP remind me of champagne. &...
Smelled it today in store on a tester strip. I’ve written a more in depth “first impressions” review on the actual fragrance page, but here’s the short of it: “TL:DR - A mass appealing scent in a similar vein to Very Good Girl. Likely to be enjoyed by most people who smell it, but unlikely to...
Hmmm....$450 for a perfume? Or, $450 towards a new bike? I think I'll go with "towards a new bike".
What a lovely descriptive article, thank you!
Silver Mountain Water or (SMW) is the most fragrant perfume in the world ! Also my SOTD from Creed . Thank you very much Olivier Creed for making this masterpiece . Also it's a great pair for Millésime Impérial . Perfume longevity : Medium - Suitable for all seasons, specially for hot...
Oh, this hits all the right spots and I hope it's as imagined (and for that, I have high standards). Sweet-savoury hit of tar from minty pine spicy, not oversmoked. Pot-pourri (nectar-like not over-jammy) orange juice reminiscent of a slightly dried plum, cute bright apricot splash similar...
I don't mind the bottle. It's different. I much prefer it to all the Juicy Couture ones, I never understood the hype over those designs. Each to their own.
Food is medicine. That said, I have homemade chicken soup (for the soul) simmering as I read this horoscope. And thank you for the Heeley suggestions. It's difficult to find his fragrances.
Also, I barely ever comment on models but this model is beautiful here! I always wonder why people say that sad looking models don't help sell but now I definitely see what a smile can do for a campaign.
All I get is green banana in a very unsettling way that I did not enjoy.
Rate only the most important ingredients you sense in this fragrance.
Perfume rating 3.67 out of 5 with 6 votes
Private White by Saint Hilaire is a Amber Spicy fragrance for men. Private White was launched in 2018. Top note is Lemon; middle notes are Hazelnut, Nutmeg and Neroli; base notes are Tonka Bean, Vetiver, Cedar and Musk.
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We thought last season that Private White V.C. had executed their most ambitious and eclectic collection, but this one trumps it.

Returning from Perth, Scotland the other weekend on the TransPennine Express, it was a route that meandered through
Manchester, intermittently allowing a bird’s-eye view of the city’s magnificently dreary pre-Edwardian warehouse
buildings. Dark and smoky from coal vapours, the intensity of the stains was marginally relieved by an unusually
bright day in northwest England. Manchester once held the position as the global centre of the finished cotton
trade; earning the city the moniker ‘Cottonopolis’. Already in decline before WW1, the industry petered out, thus
the demise of the textile factories. But the future is bright for one grand red-brick warehouse. Named Cottenham
House, today it is the last remaining clothing factory in Manchester still in operation, and home to one of the
finest names in menswear: Private White V.C.
A year ago, and during a rare interval when the UK’s Covid-19 cases had abated, The Rake were kindly invited by CEO,
James Eden to visit the factory. Warmly greeted by Eden, and of course Brutus the office dog, we witnessed
first-hand not only the scale of their commitment in supporting the NHS, but their efforts in alleviating the threat
of job losses. In a very short time frame, Private White V.C. became the largest manufacturer of medical-grade gow
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