Private Marketing
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Private Marketing
The Complete Therapist's Guide to Marketing a Private Practice
From getting started to building a website, content marketing, SEO and getting more referrals, this guide has all you need to start marketing your private practice strategically and attracting more clients.
Without marketing, no one will know your private practice exists.
The Complete Therapist's Guide to Marketing a Private Practice
Whether you're just starting out or your private practice is established, this guide will give you tips, resources and advice on how to market your private practice and get more clients.
Get Even More Private Practice Marketing Tips From The Experts
Chapter 2: Building A Therapy Website
Chapter 3: Blogging & Content Marketing for Therapists
Chapter 4: SEO & Boosting Website Traffic
Chapter 5: Social Media Marketing for Private Practice
14 Experts Share Their Private Practice Marketing Secrets
Kevin Costner steered you wrong if you think “If you build it he will come” applies to your private practice and your ideal client.
But, to many therapists, the word marketing itself conjures up thoughts of pushy salesmen and sleaze.
So they avoid talking about their private practice and leave their business up to chance.
Did you know that 60% of the most effective business to consumer marketers have a documented content strategy? (Source: CMI )
Like any successful business, having a marketing strategy for your private practice is paramount to your success.
And your clients need you to learn marketing...
Because you do your clients a disservice when you don’t do the work to reach them with the services they need to create the change in their life that they desire.
But the good news is that you can get started marketing your private practice today so that you can begin attracting more clients asap.
I’ve put together this guide to help you get the marketing ball rolling (or rolling faster ). In it, you’ll learn:
I collected marketing advice from some of the top experts in private practice marketing into one FREE info-packed resource.
If you’re new to private practice it can be hard to know where to begin with your marketing efforts.
Here you’ll learn how to get started with a marketing plan to give yourself direction, some mistakes to avoid, how write an effective directory profile and some free marketing strategies you can use when your budget is low.
Having a professional website for your private practice is absolutely essential.
Your website is often THE place potential clients will go to learn about you and see if your therapy services can help them.
It’s also the best way to begin building rapport and connection with your clients while also sharing your expertise.
Below, you’ll learn some tips on building your own private practice website, the costs involved, guidance on writing copy plus more info to get you started.
Want to see more traffic hit your private practice website? Start blogging.
Blogging remains one the best ways to boost your traffic, reach your ideal client and showcase your expertise as a therapist.
It’s also one of the cheapest ways you can get started marketing your private practice, costing 62% less than traditional marketing and generating about 3 times as many leads. (Source: Neil Patel )
Get started with your blog or take your current private practice blog to a new level with the resources below.
53% of marketers say blog content creation is their top inbound marketing priority. (Source: HubSpot )
What’s the point of having a website for your therapy practice if no one can find you?
Search engine optimization (SEO) remains an important part of marketing a private practice, but can be confusing, time-consuming and frustrating.
Below you’ll find resources to simplify SEO for your private practice and help you understand what’s important to know when trying to increase the rank of your private practice website.
72% of marketers say relevant content creation was the most effective SEO tactic. (Source: HubSpot )
Social media can be a great way to reach your ideal client with content they are interested in.
76% of people use their Facebook feed to find interesting content. (Source: HubSpot )
Using social media to share the content you create (ie blog posts), as well as helpful content your clients find interesting, can help you attract more clients to your private practice.
Use the links below to learn how to use social media to build your private practice.
Networking and building your referral sources can seem a bit old school, but the truth is, it works.
When it comes to building a private practice (or any business) there’s just nothing faster than human connection.
If you have a solid network of colleagues, clients and other people in your community sending you clients, then marketing gets a whole lot easier.
Below you’ll learn the ins and outs of growing your private practice with referrals to make getting clients a breeze.
I asked 14 experts in private practice marketing one question:
“What's the MOST important lesson or tip you've learned about marketing a private practice?”
I've compiled all their marketing wisdom into an info-packed PDF - free as my gift to you!
Featuring: Allison Puryear, Annie Schuessler, Brighter Vision, Clay Cockrell, Ili Walter, Joe Sanok, Kat Love, Kate Campbell, Katie Lemieux, Katie K. May, Kelly Higdon, Marissa Lawton, Melvin Varghese, Miranda Palmer, Sharon Martin
Hello There! I'm Daniel.
I'm a web designer and founder of CreateMyTherapistWebsite.com , where I teach therapists how to create websites and attract more clients online. After building a website for my wife’s private practice and seeing the impact it had on her business, I became crazy passionate about helping others achieve the same. So now, I offer web design services, consultations and online training to help therapists overcome tech-fears and grow their business through online marketing.
© 2017 - 2018 Create My Therapist Website | Legal Stuff
Marketing Your Private Practice | Tips for Getting Clients - YouTube
The Complete Therapist's Guide to Marketing A Private Practice
Private vs public markets | The Institute for Government
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‹ What makes markets work?
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What is market stewardship? ›
For most commercial transactions, there is an obvious customer and performance is easily measured by whether the customer is satisfied with the service they received and the price they paid. If they are, they will continue to purchase the service. If not, they will not buy it again, or will find an alternative provider.
There are exceptions where switching is difficult – such as energy or telecoms – so these markets often have specific regulators. Nevertheless, performance and prices are relatively easy to judge and compare.
With a public service market the picture is more complicated. To begin with, the “customer” is not always obvious – there may be a range of parties with conflicting needs. For example, the “customer” of a probation service is a combination of the ex-prisoner, the victim, the Ministry of Justice, the courts and society as a whole. This makes assessing needs and measuring performance far more complex.
Finding the right providers to supply the service can also be problematic, particularly where the service is new. For example, there may be:
If performance is poor, a lack of alternative suppliers makes it difficult to switch provider.
To illustrate, this table shows the difference between three different types of market: a simple retail market (coffee), a service involving both public and private sector markets (refuse collection), and a complex public services market (probation services):
For residential collection, the council who purchases the service.
Need to balance needs of society and the individual. The purchaser (government) is not the same as the service user.
Multiple retailers of varying sizes, from independents to large chains.
Many organisations can provide this service if they can afford the initial outlay for specialist equipment.
Few organisations have previous experience/ capacity to do this work.
Performance metrics which may be subjective, such as:
Very difficult to separate out the role of prison services, health services, etc when measuring outcomes.
Objective performance metrics such as:
Contracts may make switching complex but alternative provision relatively easy to find.
Contracts and lack of alternative provision may make switching difficult.
May need a “failure regime” to ensure continuity of service when a provider fails /needs to be changed.
Additional regulations to reflect the need to reflect the public interest.
Ensuring a public service market meets the needs of service users and society therefore presents very complex challenges. It is not surprising that the UK - in pioneering the use of different delivery mechanisms at a rapid pace - has encountered difficulties in making systems work.
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Simple private market: Buying a cup of coffee
Public/private service market: Refuse collection
Complex public service market: Probation services
What the coffee drinker is prepared to pay.
Agree contract and performance standards in advance. These are relatively simple to determine.
How do you measure quality of the provider?
Whether coffee-drinker likes the taste of the product and the service provided.
Agree contract and performance standards in advance. These may be difficult to determine, for example reoffending rates which are dependent on many factors.
What recourse is there if product/service does not meet needs?
Ask for money back.
Choose a different coffee vendor.
Switch to tea.
How is market regulated to ensure competition is fair?
Company and competition law
Consumer protection legislation
Company and competition law
Consumer protection legislation
How is market regulated to ensure service is provided safely and ethically?
Health and safety law
Employment law
Food safety regulations
Food waste regulations
Health and safety law
Employment law
Environmental protection
Waste management licensing regulations
Health and safety law
Employment law
Workforce accreditation
Probation regulations
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