Private Brand
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Private Brand
From Wikipedia, the free encyclopedia
For the license, see Private label rights .
"House brand" redirects here. For the alcohol industry term, see well drink .
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^ Baltas, George (2003). "A combined segmentation and demand model for store brands". European Journal of Marketing . 37 (10): 1499–1513. doi : 10.1108/03090560310487211 .
^ Baltas, G. & Argouslidis, P. (2007). Consumer characteristics and demand for store brands. International Journal of Retail and Distribution Management 35 (5): 328-341
^ Corstjens, M. & Lal, R. (2000). Building Store Loyalty through Store Brands. Journal of Marketing Research 37 (3): 281-291.
^ Baltas, G. (2003). A combined segmentation and demand model for store brands. European Journal of Marketing 37 : 1499-1513
^ "Store Brands Drive Differentiation and Profit" . StoreBrandsDecisions.com. 2009-06-09. Archived from the original on 2010-11-03.
^ "Richelieu experiences hiring boom, starts expansion" . WCFcourier.com, RC Balaban, August 27, 2006.
^ Jump up to: a b Lisa van der Pool (February 23, 2009). "There's new appetite for peddlers of cheap eats" . Boston Business Journal .
^ 101 Brand Names, 1 Manufacturer, Wall Street Journal, Vol CCXLIX, No. 108, May 9, 2007, p. B1
^ Chevalier, Michel (2012). Luxury Brand Management . Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9 .
^ plma.com
^ Biscotti, Louis. "Private Label Brands Roar At Retail" . Forbes . Retrieved 2020-12-31 .
Private label products are those manufactured by one company for sale under another company's brand . Private-label goods are available in a wide range of industries from food to cosmetics . Private label brands managed solely by a retailer for sale in a specific chain of stores are called store brands .
They are often positioned as lower-cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands. Such brands are generally less expensive than national brands, as the retailer can optimize the production to suit consumer demand and reduce advertising costs.
Goods sold under a private label are subject to the same regulatory oversight as goods sold under a national brand. Consumer demand for such brands might be related to individual characteristics such as demographics and socioeconomic variables. [1]
Growing market shares and increasing variety of private label consumer packaged goods is now a global phenomenon. However, private label market shares exhibit widespread diversity across international markets and product categories. [2] Empirical research on private label products has been of substantial interest to both marketing academics and managers. Considerable work has been done on well-defined areas of private-label research such as private-label brand strategy, market performance of private-label products, competition with national brands, market structure, and buyer behavior. [3] [4]
A Food Marketing Institute study found that store brands account for an average of 14.5 percent of in store sales with some stores projecting they will soon reach as high as 20 percent of all sales. [5] Store branding is a mature industry ; consequently, some store brands have been able to position themselves as premium brands. Sometimes store-branded goods mimic the shape, packaging, and labeling of national brands; for example, "Dr. Thunder" and "Mountain Lightning" are the names of the Sam's Choice store brand equivalents of Dr Pepper and Mountain Dew , respectively.
Richelieu Foods is a private-label company producing frozen pizza, salad dressing, marinades, and condiments for other companies, including Hy-Vee , Aldi , Save-A-Lot , Sam's Club , [6] Hannaford Brothers Co. , [7] BJ's Wholesale Club (Earth's Pride brand) and Shaw's Supermarkets (Culinary Circle brand). [7] McBride plc is a Europe-based provider of private-label household and personal care products.
In 2007 , there was a recall in the United States of more than 60 million cans of pet food sold under more than 100 brand names made by Menu Foods . The mass recall revealed that competing brands are often made by the same manufacturer. However, ingredients, designs and quality may differ substantially among the labels produced by the same manufacturer. [8]
Research has found that some retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. The Fashion Institute of Technology has published research on store branding and store positioning. [9] Grocery chains such as Aldi and Save-A-Lot primarily sell store brands to promote overall lower prices, compared to supermarket chains that sell several brands.
The Private Label Manufacturer's Association (PLMA) in the United States categorizes private-label manufacturers into four categories: [10]
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Private label - Wikipedia
Private brand - перевод - Английский-Русский Словарь - Glosbe
What are Private Brands ? (with pictures)
My Private Brand | the future of store brands today
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en We are responsible for Your products under Your private brand , in accordance with Your wishes.
en Tissue capacity is forecast to increase further in North America in the short term, driven by increased demand for private brands , product-line extensions, and premium hygienic tissue.
en Continental Tire North America is raising prices on all of its branded and private brand passenger and light truck/SUV tires up to an average of 7%, effective Apr. 1.
en Cooper Tire & Rubber Co.’s recent recall of 48,037 light truck radials includes private brand and off-take models produced for and sold by TBC, American Car Care Centers, Nokian Tyres and Sure Tire.
en G-III, based in New York City, is a manufacturer and distributor of clothing and accessories under their owned brands, licensed brands , and private label brands .
en Among all those related to HVAC&R, what especially drew attention was the following three points (1) the increase in participation of Chinese companies as expected, (2) a number of RAC/PACs and VRFs using HFC refrigerant (R410A) displayed by exhibitors under OEM brands as well as their own private brands .
en � It already provides genetically modified-free labels for over 1,000 food products by individual manufacturers in addition to thousands of genetically modified-free private retail brands .
en The 24th IKK International Trade Fair Refrigeration, Air conditioning, Ventilation was held in Hanover, Germany from October 8th to 10th, ending with the impression that the presence of Chinese RAC/PAC manufacturers has become more conspicuous and stronger year by year in proportion to the increase of their products' occupancy in the European market either in the form of private brand or OEM brand.
en The brand’s ranges are given a ‘ private school’ and ‘preppy’ branding , as the Jack Wills pricing strategy means the clothes may not be considered affordable to everyone.
en Branding of private and public transport (buses, trams, trolleybuses): papering, painting, decals, etc.
en In July 2010, Mothercare bought the trademark and brand of privately owned rival Blooming Marvellous.
en Stüssy (/ˈstuːsi/ STOO-see) is a clothing brand and private company started in the early 1980s by Shawn Stussy.
en Michelin North America Inc. will raise prices on its Michelin, BFGoodrich, Uniroyal, private and associate brand passenger and light truck replacement tires up to 12%, effective Sept. 1.
en A brand licensed to private firms
en Please, ask for quotation of the Nord Water's leading brand NORD or private labels .
en Men bearing this brand were O'Neill's private guard.
en Brand -new aerodrome, private jet with your girls on it.
en Combined, they may expose developing countries to potentially new non-tariff trade barriers such as environmental standards, SPS, technical standards, brands and private labelling schemes
en Combined, they may expose developing countries to potentially new non-tariff trade barriers such as environmental standards, SPS, technical standards, brands and private labelling schemes.
en Work to enhance external communication and brand positioning for UNICEF private sector activities continued in 2016.
en The rum produced is primarily exported to the United States and sold to local and regional bottlers for sale under a variety of private label and regional brand names.
en Time and life balance: how to cope with the lack of time in your private and professional life? Personal branding and its advantages etc.
en The Director of DER commented on current efforts to strengthen resource mobilization efforts; these included training staff in the area of pooled funding and in private sector marketing and branding work.
en Dr. Breyer was getting a brand -new wing for his private rehab hospital.
en Buy this luxury private villa before SUMMER and get a brand new CAR or FULL FURNITURE PACK !
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