PrestaShop Review: Overview, Features, and Drawbacks List

PrestaShop is a super-simple, free, leading, and advanced eCommerce platform with a lot of features and efficiency.

You may start from scratch and build a completely new internet store without any technical knowledge. Leave all your frustrations, bugs, and unnecessary costs behind.

PrestaShop comes with several features that provide quick development and prompt feedback from happy clients.

However, before deciding whether PrestaShop is perfect for your eCommerce business, it's a good idea to explore what it is and who it's ideal for.

We'll look at the features of PrestaShop and address any burning questions you might have about it in our in-depth study.

Stay tuned for a thorough PrestaShop review!

Overview of PrestaShop

PrestaShop is a feature-rich eCommerce platform that is free to access and lets the users create a web presence to sell products online.

It is based on PHP and can assist business owners in creating full eCommerce websites with incredible capabilities.

PrestaShop, likewise WooCommerce, is an open-source e-commerce platform, which means the software's original source code is accessible to the general public.

PrestaShop is a tremendously successful eCommerce platform, with over 30,000 businesses utilizing it in 60 different languages across the world.

Prestashop is amongst the foremost successful eCommerce platforms, with a myriad of features and easy integration of PrestaShop themes add-ons & modules to assist users to create their online stores from the ground up.

The system is maintained by a vibrant team of over 800,000 users who are devoted to keeping Prestashop solely focused on open-source eCommerce.

PrestaShop: Key-Features

PrestaShop's free and open-source nature isn't the platform's sole selling point.

The list of inbuilt features that entice eCommerce merchants to choose this solution is enormous, so here is a summary of the most important ones.

Easy To Get Started With It:

PrestaShop enables users to create an online store without any prior experience.

Creating an eStore from the bottom up is simple for everyone. Additionally, shop components are configurable, allowing users to include their business branding elements and customize the stores.

Simply by installing some of the add-on modules, you may increase the store's functionality.

It receives a good grade in the usability category since the installation takes very little technical knowledge.

PrestaShop is easy to set up with only one click, and everyday operations are simpler than ever for both novices and expert users.

Unlike other eCommerce carts, you'll be able to figure out how to use the system on your own.

Processing Of Payments:

There are several alternatives for accepting online payments with PrestaShop.

To begin taking payments, you'll need to open a merchant account or work with a third-party payment gateway.

You also collaborate with one of PrestaShop's Partners, which incorporate payment processors such as Amazon Pay, PayPal, Braintree, Authorize.Net, WorldPay, and others.

PrestaShop is well-known for its dependable and user-friendly payment methods.

Sell Worldwide:

Configure your storefront to accept numerous currencies and to translate into over 75 different languages.

You may customize your store for the market you want to reach, select currencies, and utilize multi-language product sheets to adapt descriptions to multiple languages.

Having foreign language versions of your site might potentially boost your business by attracting international visitors.

Easy & Quick Checkout Process:

According to several studies, long and complicated checkout procedures diminish the likelihood of completing a product purchase, which is why having a simple and fast checkout experience is critical.

The PrestaShop developer team has devised the core idea of one-page checkout and guest checkout, which reduces the number of pages required for checkout and allows users to continue without having an account.

Manage Products And Customers:

You can add an endless number of goods to your website using the PrestaShop eCommerce platform.

You may also establish product categories and subcategories, manage inventory, and display a dashboard of your manufacturers and suppliers.

Also, you have the option to change product status ("Available or out of stock") with just a single click.

You may provide your customers the option of creating an account and tracking their orders.

You may establish a consumer information database and execute customer-service operations using your PrestaShop interface.

SEO Friendliness:

SEO is the most crucial thing for every eCommerce business. Fortunately, PrestaShop includes over 194 modules for indexing your shop, which may save you time.

PrestaShop has several excellent built-in SEO capabilities.

You can edit the SEO title, meta description, and permalink to customize how the goods appear in Google search.

You can improve the performance of your product pages, category pages, CMS pages, and much more.

Customer Support:

PrestaShop's exceptional customer care is one of its many strengths.

It's one of the considerations that this is such a wonderful store builder choice for complete eCommerce novices - even when you're perplexed by a module or can't decide among payment methods, there's plenty of advice available.

They're also doing it in various languages to connect to a worldwide audience.

Integrations & Add-ons:

PrestaShop's marketplace contains a large number of add-on integrations.

Several modules are accessible for free, while others need a one-time payment.

Customize The Store With Ease:

PrestaShop's distinguishing feature is its flexibility to be customized. You always have the benefit of being able to significantly increase your functionality in response to changing requirements.

You can add modules like cross-selling and newsletter subscriptions that can be enforced with just one click, putting an end to the days of boring and conventional websites.

It allows you to customize and construct a store that reflects your personal preferences. PrestaShop is a good choice if you want to offer highly configurable items.

Website design is another area where personalization is possible, and the options are numerous. There are thousands of PrestaShop themes available. There are templates available for every taste, budget, and industry niche.

Social network integration will undoubtedly assist your company by providing extensive product sharing and simple login possibilities.

Users would be more likely to hook your shop if they could share it on social media.

To provide a hassle-free shopping experience, all of the main social networks, such as Facebook, Twitter, and others, should be included in the web store.

Marketing:

PrestaShop lets you gather customer emails, advertise on your site via photos or banners, and send automated follow-up emails to customers who abandon their carts.

You may also show a product page with CTA buttons, cross-selling, and promotional material; recommend and promote certain goods, utilize coupons and discounts; and create customized offers based on the product, the consumer, or the order.

Security:

Your security plan is an important consideration that should never be overlooked.

The open-source software for PrestaShop that could be downloaded is indeed PCI compliant.

Your PrestaShop store will not be compliant on its own; you will need to obtain your own SSL certificate and apply any applicable security fixes.

Newcomers to eCommerce simply scrimp on security and privacy to get their business off to a good start.

But remember, customers won't like to shop with you if you don't give them a safe shopping experience, no matter how fantastic the rest of your store is or how alluring your items are.

Drawbacks Of Using PrestaShop

Scalability Issue:

PrestaShop has a severe downside in terms of scalability. This eCommerce platform is appropriate for small and medium-sized businesses.

However, when it comes to platform expansion, PrestaShop is not the best option.

No Formal Support Team:

There are no PrestaShop professionals or support staff. This is the major drawback of this eCommerce platform.

On the other hand, users wouldn't see it as a disadvantage because there are over 700,000 active members who are constantly available to help users when they are confused.

Final Words

PrestaShop is a good option if you're just getting started and don't have many resources.

You may readily get it because it is open source. PrestaShop is a wonderful alternative to consider because of its numerous features.

The setup technique is simple to follow and maybe learned from their example.

You do not need to be a tech surveyor to set up, but you must follow the setup instructions. You may pick from over 1500 different PrestaShop themes.

Give it a chance and enjoy the benefits!