Press Secretary
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Press Secretary
This page was last edited on 27 May 2020, at 19:34
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A press secretary or press officer is a senior advisor who provides advice on how to deal with the news media and, using news management techniques, helps their employer to maintain a positive public image and avoid negative media coverage.
They often, but not always, act as the organization's senior spokesperson . Many governments also have deputy press secretaries. A deputy press secretary is typically a mid-level political staffer who assists the press secretary and communications director with aspects of public outreach. They often write the press releases and media advisories for review by the press secretary and communications director . There are usually assistant press secretaries and press officers that support the press secretary. Press secretaries give also declarations to the media when a particular event happens or an issue arises inside an organization. They are expected, therefore, to have in-depth knowledge about the institution or organization they represent, and to be able to explain and answer questions about the organization's policies, views upon a particular issue and its official standpoint on problematic questions.
Wikimedia Commons has media related to Spokespersons .
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PRESS SECRETARY | meaning in the Cambridge English Dictionary
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Press secretaries are public relations specialists who help government officials build relationships with the public and the media. They inform the public about the activities of government agencies and constituents about the accomplishments of elected officials.
A press secretary represents a government agency or official to the media, via live briefings, press conferences and news releases.
Specific tasks include representing the agency or office, developing relationships with members of the media, writing news releases, developing communications strategies, responding to questions from the media and the public and coordinating the distribution of information.
Starting positions may require a bachelor's degree in a relevant field and at least one year’s experience in media, public relations or another writing-intensive position. Knowledge of government, economics, current issues and the agency or official’s public policy, and the ability to manage multiple projects under pressure, are essential.
Knowledge of media production and information dissemination, mastery of the English language—both written and spoken—and mature judgment are required. Familiarity with computers and software—including word processing, graphics, video and website management software—is important.
Perhaps the most famous press secretary position is that of White House press secretary, a senior official who acts as spokesperson for the current administration, briefing the White House press corps and presiding over televised press conferences.
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