Preliminary SEO training
What is SEO?
SEO means search engine optimization, which means optimizing a website for search engines.
To the set of things you need to do on the website so that your website is good from Google's point of view and optimized to be on the pages
First of all, it should be shown that this will increase the number of visits and thus increase the online sales.
In this introductory SEO tutorial, we will fully explain all the things that are effective in improving the SEO rankings
In fact, our goal in this introductory SEO training is to use a variety of techniques that improve the site's position in the rankings.
Search engines.
Improving site rankings depends on two factors:
Get links from other sites
Identify and resolve potential site issues that prevent your site from being seen.
Familiarity with the term SEO
At the beginning of this introductory SEO tutorial, I will introduce you to SEO terms that you see a lot in SEO tools.
It's best to get acquainted with SEO terms from the beginning. SEO, like any other specialized content, contains a series of terms that we will continue to teach in these terms.
1_ index:
Indexing means that the site is viewed by search engines. When we index a page in Google, that page is displayed in Google results.
2_ crawl:
Suppose each search engine has a number of people who have been assigned to search the web to find the latest published articles according to a pre-determined schedule.
Categorize and collect.
This operation is called crawling or crawling, which is done by Google crawlers.
3_CMS:
The acronym stands for Content Management System. Content management systems such as WordPress, Joomla, etc. are called.
4_CTR:
The amount of users clicking on links and information is called CTR.
5_ GYM:
The plural of the first three words Google, Yahoo, Microsoft, the owners of the largest search engines.
6_Link juice:
The result of the links that are exchanged between sites or pages is called Link Juice.
7_ meta tage:
The codes used in the main sections of a site that search and search for these words.
8_SERP:
Search Engine Result Page stands for search results for a specific word related to your site.
9_Spider:
Spiders and reptiles that search your site and use the results are called Google Spiders and Reptiles.
10_Stuffing:
Keywords and keywords that are over-repeated are called stuffing.
11_HEO:
The word search engine stands for search engine optimization and means optimizing user relationships and design for site users so that we have to optimize our website for users.
12_SEM:
It stands for Search Engine Marketing and in Persian it means marketing through search engines.
The use of search engines to be seen in Internet marketing and to gain customers is an example of this.
13_SMM:
It stands for Social Media Marketing and means social media marketing.
14_ keyword:
It means a keyword. A keyword is usually not a single word and may consist of two or more other words. In other words, a person intends to use the word Internet business in the first results of Google.
Be shown.
15_on page seo:
It means optimizing the internal structure of the site such as text content, photos and و a site is called on page seo or the set of things we have to do inside the site to optimize the site (internal site optimization)
16_off page seo:
The external optimization of the site is called off page seo. Anything that is done outside the site, such as social network activity and link building.
17_link Building:
The link building process is called outside the site.
18_site map:
A site map is a site map that contains internal links to your site.
19_white hat seo:
White hat SEO is the method of SEO that is completely in accordance with Google's rules. White hat SEO.
20_black hat seo:
Black hat SEO, SEO methods that are called Google's black hat SEO method.
SEO techniques
In this introductory Preliminary SEO training, we will introduce you to SEO techniques, in which SEO techniques are divided into three categories.
White hat SEO techniques
Black hat SEO techniques
Gray hat SEO techniques
White hat SEO techniques
These are the techniques that are approved by search engines and are related to the proper design and management of the site.
Black hat SEO techniques
Solutions that are not approved by search engines and are so-called bypass search engines are called black hat SEO techniques. Websites that use these techniques may be blacklisted by Google.
Gray hat SEO techniques
Black hat SEO techniques and white hat SEO techniques are called gray hat SEO techniques.
Basic SEO tools
In this part of the introductory SEO training article, we will introduce you to some of the important SEO tools.
1_ google Analytics:
If you are familiar with SEO, you know the google Analytics tool. The job of this tool is to see the pages that have the maximum input. This tool provides you with the amount of site traffic traffic, site exit rates, and so on.
2_google search console:
The console search tool is one of the most important SEO tools that Google has made available directly to users and webmasters.
3_google keyword planner:
One of Google's most important tools is used to select keywords and Google ads.
4_google trans:
This tool will show you the search status of a word.
Content optimization
In this part of the SEO Preliminary Learning article, we will introduce you to content optimization methods.
Content planning:
Content planning is very important for search engines. It will most likely have a big impact on the number of visits you have made.
Topic selection:
First of all, you have to choose a subject for your content and you have already determined your goal of producing content. Why do you produce this content?
It's a good idea to decide what to do in the first place, and you need to be aware that you need to specialize in what you want to do. What you produce should benefit your visitors and audience, not search engines.
Select the title:
In this part of the introductory SEO training, we will introduce you to some very important points in choosing the right title.
Choosing a title is one of the most important things in SEO. Choosing the right title increases CTR and click-through rate
For example, when users search for a word and you are seen in Google results, if your title is attractive, it makes users
Visit your site, so be sure to use attractive titles.
Here are some tips to help you choose the right title:
When choosing the right title, be sure to use question words (such as how, why, etc.).
The title should include the keyword
Use compelling titles.
Choosing the right seasons:
One of the easiest ways to add structure is through headings. The headings divide the content into smaller sections. You can also use bulldozing important content or you can use illustrated images that make your content attractive. In your content, be sure to use images related to your content or infographic.
Bold or highlight keywords:
In your articles, you have to type or highlight keywords, which will determine the keywords in your articles that will have a positive effect on SEO. An example of this is shown in the SEO Preliminary Training article.
Listing Content:
Related and related items can be listed so that the reader can understand the concept without having fun.
Internal links:
The internal links of the site have a very important effect on the SEO of the site. Internal links help the author to find out more about various topics. For example, in this article, SEO introductory training is placed on the same word, a link that by clicking on that word enters the same page on which we put the link on that word. Be sure to use internal links in your articles because the web structure is a spider structure. Be sure to include links to your other articles in your articles.
Some examples of internal links such as linking to related content, linking to other sites, linking to other pages and so on. Linking can be on a word or words, or it can be on an image
Linking to words has a better effect and better feedback.