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Pornhub Insights is research and analysis directly from the Pornhub team. We've compiled data from billions of hits, all to explore the intricacies of online porn viewership. Pornhub.com is the world's biggest porn site. Follow Insights for stats, events, and Pornhub related announcements.
Welcome to Pornhub’s 7th annual Year in Review, where we bring you 2019’s hottest trends, terms, searches, and a recap of everything that happened this year. If you follow our Pornhub Insights blog, you already know that 2019 was a juicy year – jam-packed with celebrities, happenings, and events that influenced how people utilized and enjoyed Pornhub.
Below, you will find the data that Pornhub’s trusty statisticians have compiled for you, colorful charts to help you visualize this Year in Review, and commentary to help make sense of the wild world of tech, adult entertainment, and everything in between! As you read along we’ll point out what’s changed year over year, but you can always check out 2018 and 2017 reviews as well.
Pornhub keeps on growing and it doesn’t show signs of letting up. In 2019 there were over 42 Billion visits to Pornhub, which means there was an average of 115 million visits per day. One-Hundred-Fifteen Million – that’s the equivalent of the populations of Canada, Australia, Poland and the Netherlands all visiting in one day!
This year must have been an adventurous one because there were over 39 billion searches performed, which is 8.7 billion more searches than last year. Celebrities, trending terms, and characters – if you can think it, it’s probably been searched for.
In 2019 there was a record amount of video uploads, over 6.83 million new videos were uploaded to Pornhub. To put this in perspective – if you strung all of 2019’s new video content together and started watching them way back in 1850, you’d still be watching them today!
In 2019, Pornhub transferred 6597 petabytes of data, which was about 18,073 terabytes per day, and 209 gigabytes per second! To put this in perspective, if you copied all of 2019’s transferred data onto hard drives and stacked them, they would reach 100km high to the edge of space. Honestly, no matter which way you put it, that’s a lot of porn being enjoyed!
This year more and more people continued to use Pornhub as a form of social media, as over 70 million messages were sent between Pornhub users and over 11.5 million comments were left on videos! Over 98,000 new models joined Pornhub, bringing the total number of verified models to more than 130,000!
That’s only part the reason that ‘amateur’ was a search that defined 2019 but you’ll have to read on to learn more about that! In 2019, the most commented words were good, love, like, sexy, pretty, and nice – not dissimilar to 2018, it’s comforting to know that some things never change.
Every minute on Pornhub in 2019 was a minute well-spent, our loyal users did not waste any time! There were 80,032 visits, 77,861 searches, and 219,985 video views. Every minute, there was an average of 2.8 hours of content uploaded to Pornhub – that means that every 9 minutes or so, an entire days’ worth of video was uploaded to Pornhub.
Also in every minute, 14,799 profiles were viewed, 343 friend requests were sent, and 612 users were followed. At the same time, 387 videos were rated and 29 new video comments were left (hopefully containing all of the aforementioned terms like good, love, like, sexy, pretty, and nice).
Those that follow Pornhub’s Insights Blog already know that the top searches are often influenced by pop culture, mainstream media, and other popular worldwide events. However, it may come as a surprise that ‘Amateur’ was the top of the list for 2019’s searches that defined the year. Perhaps this was in part due to the incredible number of new verified amateur models that joined the site.
According to Dr. Laurie Betito of the Sexual Wellness Center , “It seems that people are looking for more realistic depictions of sex. “Real” people vs. actors seems to be the draw. It’s interesting that more and more people are putting themselves out there as amateurs. Sex has become so much less taboo that those who get a kick out of exhibitionism can do so with very little experience or equipment. The message is: anyone can be a porn star!”
‘Alien’ also topped the list of searches that defined 2019, part of the epic lead up to the ‘storming’ of Area 51 that affected the population and urged them to seek a more immediate release. Check out our Alien Insights post for a closer look behind closed doors.
With the rise of at-home virtual reality technology, POV (Point of View) was a search that defined 2019. Users looking for a more realistic porn-viewing experience could tune-in and unzip, getting everything they needed without all the real-world troubles. Who needs an IRL partner when you have POV Pornhub videos on your side?
Belle Delphine came in at the #4 search that defined 2019, stunts with bathwater aside! Belle Delphine trolled her beloved followers when she dedicated a Pornhub page to ‘spoof’ NSFW videos that she uploaded in October of this year. To learn more, check out our list of top Celebrity Searches of this year!
Cosplay was another popular
search for this year, and with Belle Delphine and Aliens at the top of the
list, it’s not hard to see why. 2019 seemed to be a year for dressing up and
partaking in all those other-worldly desires everydayness doesn’t afford us!
Mature searches also defined 2019, with the rise of GILF porn and categories people are now free to indulge in their aged-to-perfection fantasies. Bisexuality was also a definitive term, why choose when you can have both? Apex Legends replaced Fortnite for our video game term that defined 2019, which you can learn more in our section on Video Game Searches .
Lastly, ASMR made the list of searches that defined 2019 – such a controversial fetish that some people don’t even believe it exists. This search will truly make the hair stand up on the back of your neck, I guess you’ll just have to visit Pornhub and find out for yourself. And last, but certainly not least, Femdom made the list of searches that defined 2019. Women-in-power has been trending for a while now, so why shouldn’t Pornhub’s porn searches reflect this!
Dr. Laurie tell us that, “People are searching for out of the box porn with searches like Cosplay and ASMR. The interest in Cosplay indicates the desire for all kinds of fantasy play. It’s not just about the sex — the costumes play a big role in stimulating the brain, taking people out of the ordinary. It’s the same for ASMR which is all about the sensorial experience. People want to be transported to another state of mind, not just by images, but also sounds.”
Trendy terms aside, Pornhub’s top 25 searches saw some serious action in 2019 as ‘Japanese’ shot up 4 positions to become the most searched term of 2019. Much of that growth in popularity was due to a big traffic increase from Japan in 2019, more on that below. While ‘ hentai ‘ (NSFW) remained the second most popular term, ‘lesbian’ has now dropped down to number three, and ‘ milf ‘ (NSFW) to number four.
Searches for ‘Korean’ and ‘Asian’ moved further up the list, causing previously popular terms like ‘step mom’ and ‘massage’ to move down slightly. Other ethnicity searches like ‘Latina’, ‘Indian’ and ‘Ebony’ saw significant gains in 2019, while ‘anime’, ‘public’ and ‘bbc’ also moved up several positions.
This year Lana Rhoades (NSFW) became the most searched for pornstar on Pornhub, racking up 345 million videos on her way. Riley Reid (NSFW) remained the third most searched, but had an even higher number of video views at 585 million!
Abella Danger (NSFW) moved up 7 spots to become the fourth most popular, while Brandi Love (NSFW) remained fifth for another year. The only male pornstar to make our top 25 list is Jordi El Nino Polla (NSFW), who gained 6 positions over the past year.
Other pornstars who excelled at changing positions included Adriana Chechik (NSFW) up 8, Angela White (NSFW) up 11, Lena Paul (NSFW) up 10 and Lela Star (NSFW) up 17.
While Jordi El Nino Polla was by far the most popular male pornstar of the year, the next most popular men were Alex Adams (NSFW), Owen Gray (NSFW), Johnny Sins (NSFW) and James Deen (NSFW). The following chart illustrates where these leading men rank when including the most searched for female pornstars as well.
While it might seem like a fun job, these male pornstars are often the most hard working ‘members’ of the porn industry. Alex Adams for example has more than 400 videos on Pornhub with 2.1 Billion combined views and Johnny Sins’ videos have been viewed more than 1.1 Billion times. Keep it up gents.
Below you can find the most viewed Verified Amateur Models of 2019. LittleReislin (NSFW) tops the list with over 282 million video views, followed by Solazola (NSFW) with 214 million and NoFaceGirl (NSFW) with 195 million.
Once again, the United States continues to be the country with the highest daily traffic to Pornhub, followed by Japan which moved up 2 positions in the past year. The traffic increase from Japan played a role in many of the top search increases of the year such as ‘Japanese’ moving into the top spot.
As Japan moved up, the United Kingdom moved down to third, while India moved down 12 positions from it’s previous third place position in 2018 partly due to the Indian government blocking access to some porn sites.
New to the top 20 countries this year is Thailand, up 6 positions from 2018. Combined, these countries make up 79% of Pornhub’s daily traffic. To learn more about the porn preferences of each country you can skip to the Top 20 Countries In Depth section at the end of the Year in Review.
Earlier in the year, the Insights team took a detailed look at how Pornhub’s Top 20 Cities compare. Be sure to check out that post to learn how porn viewership in New York City differs from that of London, England and Paris, France.
2019 saw Pornhub’s average visit duration grow by 15 seconds to 10 minutes 28 seconds. While some visitors may be taking more time to watch videos and make use of Pornhub’s community features, time on site can reflect many factors including the speed of broadband and mobile internet bandwidth available in different regions.
This year, Thailand tops the list of longest lasting countries at 11 minutes 21 seconds, down 12 seconds from 2018. The Netherlands decreased by 30 seconds this year, but still maintains a long average visit time of 10 minutes 38 seconds just ahead of the United States at 10 minutes 36 seconds and Canada at 10 minutes 23 seconds.
While still coming up a bit short at 9 minutes 23 seconds, visitors from Japan increased their visit time by 39 seconds in 2019.
Female visitors typically stay 23 seconds longer than their male counterparts, and visitors between the ages of 18 to 24 tend to get the job done 64 seconds faster. Visitors over the age of 55 take their time and spend about two minutes longer each time they visit Pornhub.
The United States has a relatively impressive staying power of 10 minutes 36 seconds, but some states go out of their way to impress. Visitors from Mississippi best the national average by 50 seconds, along with 37 additional seconds in Alabama and 31 in Georgia.
Kansas is by far the fastest to come and go at only 9 minutes 59 seconds. Last year’s second fastest state Nebraska added 25 seconds to their visit time in 2019, relegating visitors from Oregon to the next quickest state. Perhaps the tense political state in D.C. lead to it having the longest overall increase of 47 seconds.
Worldwide, and indeed in most countries we have studied, Sunday is the most popular day to visit Pornhub, while Friday tends to have the lowest traffic. A lot of that has to do with the hours people prefer to watch porn. Peak viewing times are typically from 10pm to Midnight, but on weekends (as people tend to stay up later, go out more and sleep in longer), the viewing time shifts into the morning hours.
Our statisticians found that the lowest viewing time in an average week is Monday at 5am, while the highest traffic point is on Sundays at 11pm.
While search terms can be more easily influenced by current trends and differing international terminologies, Pornhub’s 100+ video categories are the same throughout the world. So whether compared internationally or on a local level, categories can give a solid indication of the types or genres of porn that people are most interested in viewing.
For the last several years ‘Lesbian’ has been the most viewed category through most of the world, but this year ‘Japanese’ moved into first place. The biggest increase happened with the ‘Amateur’ category moving up 8 spots to become the third most viewed category. ‘Hentai’ moved into fourth, displacing both ‘MILF’ and ‘Ebony’.
The ‘Popular With Women’ category moved up 3 positions in 2019, ‘Cartoon’ up 2, ‘Verified Amateur’ moved up 7 and BBW ( Big Beautiful Women ) moved up 5.
The following map illustrates which categories are most popular in different parts of the world. ‘Lesbian’ dominates much of North, Central and South America, while ‘Hentai’ is more popular in Russia and parts of South America like Chile and Peru.
‘Japanese’ is popular through most of Asia, ‘Indian’ is tops in India and Pakistan, while ‘Arab’ is the most popular category in countries like Libya, Egypt and Sudan.
In 2019, ‘Amateur’ was Pornhub’s top gaining category as views increased by 108% compared to the previous year. ‘Verified Couples’ grew by 93%, ‘Tattooed Women’ by 85% and ‘Popular With Women’ by 65%.
According to Dr. Laurie, “Couples are finding a space in the porn world where they can “expose” their sexuality to the world. These are likely people who get a thrill from this type of exhibitionism and who are proud to show off their intimate coupling.”
The ‘Mature’ category became the longest watched at 15 minutes 3 seconds on average, a 42 second increase from the previous year. As viewership of the Amateur category grew, the time spent viewing it decreased by nearly a minute, perhaps indicating that viewers were having an easier time finding their ideal video.
The ‘Scissoring’ category was the shortest watched at 7 minutes 23 seconds on average, followed by Cosplay at 7 minutes 50 seconds, even though that represented a 75 second increase in viewing time over 2018.
By analyzing traffic landing specifically on Pornhub Gay pages, our statisticians were able to see what type of gay (male) porn was the most popular in 2019. Searches for ‘Korean’ remained the most popular, followed by ‘Japanese’, ‘black’, ‘daddy’ and ‘straight’. Searches for ‘hentai’ gained 5 positions, moving this genre into the top 10 gay searches for the first time.
Searches that saw significant growth among gay men included ‘transgender’ which grew by 121%, ‘femboy’ by 99%, ‘furry’ by 71% and ‘dominant’ by 58%.
In 2019, ‘Straight Guys’ remained the most popular gay category, while ‘Daddy’ and ‘Bareback’ both moved up 2 spots to replace ‘Black’ as the next most viewed category. ‘Big Dick’ stays as solid as ever, while ‘Twink’ moved up one position to replace ‘Rough Sex’.
In 2019, Zilv Gudel (NSFW) raced to the top of gay pornstar searches, with a significant lead over last year’s favorite William Seed (NSFW). Austin Wolf (NSFW) and Joey Mills (NSFW) also saw increased popularity over the previous year.
In July the Insights team took a closer look at New York City Pride to see how the parade affected traffic to Pornhub, and how the influx of visitors to the city increased the viewing of gay videos.
The type of porn watched by men and women tends to differ, with ‘Lesbian’ being the most popular category with women, while men tend to watch ‘Japanese’ videos the most. Both genders can agree on certain categories like ‘Threesome’ which ranks fourth for women but only tenth for men. ‘Mature’ ranks third for men but only eight for women.
Perhaps more interesting is to look at the categories that are proportionately viewed more by women when compared to men. For example, women are 260% more likely to view ‘Pussy Licking’ videos, 222% more into ‘Solo Male’, 183% more into ‘Fingering’ and 130% more into ‘Romantic’ videos.
Lana Rhoades (NSFW) was the pornstar searched most often by women, followed by Jordi El Nino Polla (NSFW), Mia Khalifa (NSFW) and Riley Reid (NSFW). When compared to men, women were proportionately 487% more likely to search for Zilv Gudel (NSFW), 249% more into Owen Grey (NSFW) and 174% more for James Deen (NSFW).
Four of the top 10 pornstars searched more often by women are strictly gay male performers. That’s no surprise to our statisticians as an earlier Insights study found that 37% of gay male porn was actually being watched by women on Pornhub.
2019 saw the proportion of female visitors grow to 32%, an increase of 3 percentage points over 2018. Among Pornhub’s top 20 traffic countries, the Philippines and Brazil continue to have the highest female proportions at 39%, followed by 36% in Mexico and Argentina. Australia, Poland and Sweden all saw traffic from women grow by 5 percent points in 2019.
According to Dr. Laurie, “This statistic clearly demonstrates that porn is not just for men! Women are increasingly viewing porn, which hopefully means they are engaging in some self pleasuring. This is good news, as it indicates that women are taking charge of their sexuality, discovering their bodies and identifying what they like. Less shame, less taboo around female sexuality equals more exploration.”
The following map illustrates the parts of the world in which the proportion of female visitors is higher or lower when compared to the worldwide average of 32%.
In celebration of International Women’s Day, the Insight team released an updated Women of the World post which details how the porn preferences of women compares to women in other parts of the world and even in different parts of the United States. In the following map you can see the variety of women’s tastes from state to state.
Pornhub’s visitors grew up a bit over the last year in terms of average age, but only by half a year, with the average Pornhub user now being aged 36 years old. The proportion of 18 to 24 years old dropped by 1 percentage point, while 25 to 34 years old grew by the same amount. Together, millennials aged 18 to 34 remain as 61% of Pornhub’s traffic.
The average age of visitors from the United States matured by 1 year from 38 to 39, as did the United Kingdom and Canada. India still has the largest proportion of millennials making up 85% of the country’s traffic, while Spain has the most mature visitors with an average age of 41 and 61% being over the age of 35.
In 2019, ‘Japanese’ replaced ‘Hentai’ as the category most often viewed by visitors
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