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Neuroscience
The question is not whether you’ll change; you will. Research clearly shows that everyone’s personality traits shift over the years, often for the better. But who we end up becoming and how much we like that person are more in our control than we tend to think they are.
Posted March 15, 2018
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Reviewed by Lybi Ma
Since 1997 when pornography began migrating to the Internet, it’s been difficult to get a clear picture of who’s viewing how much of what when. Journalists, academics, government agencies, anti-porn groups, and the porn industry have all released traffic estimates that often disagree.
Who should we believe? Hard to say. All we can do is keep open minds and use our best judgment.
Recently, some intriguing new information came to light. The world’s most popular porn site, PornHub, published a trove of site statistics for 2017. This information can’t be independently fact-checked, so we shouldn’t take it as gospel. But to my knowledge, PornHub is the only major player in the online porn industry to release such data.
Of course, people who detest porn are certain to denounce everything having to do with PornHub as the work of the Devil. We’re all entitled to our opinions. In mine, the PornHub data are worth digesting—and discussing.
The World’s #36 Most Popular Site —or #4
PornHub was launched in 2007 in Montreal, Quebec. It publishes both professional and amateur explicit photography and video in dozens of categories including Arab, Babysitter, Cartoon, Fisting, Gangbang, Public Sex , Vintage (prior to around 1980), and Popular with Women. But those categories merely scratch the surface. Using the site’s search function, I entered “Mature,” women in their forties, and got oodles of subcategories, among them: Mature Mom, Mature Lesbian, Mature Swingers, and mature women of every race from a dozen countries.
Alexa, the leading Web-traffic tracker, says that among the world’s tens of millions of sites, PornHub ranks number 36. But if we eliminate search engines (Google U.S. and its many country-specific affiliates), Web portals (Yahoo!), shopping sites (Amazon), and sites based on user-generated content (Facebook, Instagram, YouTube, Reddit), if we focus only on sites that publish other content, then PornHub ranks number four behind only Wikipedia, Microsoft, and Netflix.
Meanwhile, among the planet’s top 100 sites, Alexa says that four others are also devoted to porn: XVideos (#39, based in France), BongaCams (#48, Russia), xHamster (#76, U.S.), and xnxx (#91, France). Together PornHub and these four account for more than 6 billion visits per month, nearly one a month for every person on Earth. Clearly, pornography is one of the leading content categories on the Internet, and its audience is overwhelmingly male. Some pundits speculate that porn may be men’s #1 Internet destination. If it isn’t, it’s certainly in the top few.
For 2017, PornHub claims 28.5 billion total visits. That’s 81 million a day, almost 4 million an hour, 56,000 a minute. In the time it takes to read this post, the site will have recorded more than 100,000 visits.
Many visitors use the search function. PornHub tallied 25 billion searches last year. That’s 800 per second.
As for 2017 uploads to the site, PornHub estimates 7,000 gigabytes per minute, enough to fill the memories of every smartphone in the world.
PornHub says its audience is 75 percent men and 25 percent women. This comes as a surprise. Most estimates of the Internet porn audience skew more toward men, on the order of 90 percent male, 10 percent female.
I emailed PornHub asking how they came up with their gender breakdown. A spokesperson replied that the site relies on Google Analytics , a service of the giant search company that parses web traffic a zillion different ways. I use Google Analytics myself for the site I publish, GreatSexGuidance . The depth and breadth of information are astonishing—and I use only the services available for free. Sites that pay get much, much more. So I’m (almost) ready to believe that women comprise around 25 percent of PornHub’s audience.
I’m guessing that a significant proportion of PornHub’s women audience is bisexual or lesbian. Among women, “lesbian” is the #1 search category (below).
The average age of PornHub viewers is 36. The site claims to discourage visits by minors, but many teens visit anyway, claiming to be 18 or older. Visitors by stated age:
The Internet porn audience skews younger, but still, 24 percent are 45 or older.
Therapists who deal with porn compulsion paint a dark picture of hapless men stroking to porn for hours on end. That may be the case for a small minority of men, but according to PornHub, the average site visit lasts just 10 minutes (up 23 seconds from 2016). Of course, people can visit more than once a day, so heavy users can rack up hours.
Traffic spikes twice a day: 4-5 p.m. and 10 p.m. to 1 a.m. Visitors watch right after school or as the workday ends, and at night when the kids—and maybe the girlfriend or wife—are asleep.
Residents of different states average varying amounts of time on PornHub. All the states whose residents stay the longest—more than 11 minutes per visit—are located in the politically conservative deep South:
The states whose residents spend the least time per visit—nine to 10 minutes—are moderate to conservative and largely in the Mountain West:
However, there isn’t much difference between visits of 11 minutes and nine or 10. People, mostly men, in every state in the Union visit PornHub and stay for similar durations.
Categories viewed the longest in the U.S.—13 to 14 minutes:
• Amateur (that is, not produced by commercial entities)
• Old/young (partners of significantly different ages)
Categories viewed most briefly—7 to 8 minutes:
• POV (from the videographer’s point of view)
Categories that gained the most views from 2016 to 2017:
• Cuckold (men watching other men with their gals), up 72 percent
• Indian (from India), up 57 percent
• Cosplay (sex while dressed up as fictional characters), up 44 percent
Men and women have different porn category preferences. Men’s favorites:
• Ebony (African and African-American)
For years, the Internet has been migrating away from desktop computers to smartphones. PornHub has also gone mobile:
• Phones: 67 percent of views, up 5 percent from 2016
• Desktop computers: 24 percent, down 4 percent
• Tablets: 9 percent, down 1 percent
Even devoted PornHub visitors take time off from the site. Days when visits show the greatest decreases:
• Christmas Eve and Day: -21 percent
• Halloween, St. Patrick’s Day: -3 percent
Of course, even on down days, site visits number in the tens of millions.
Many commentators who discuss porn treat it as monolithic, as though everyone is watching the same things. In fact, the world of porn is totally atomized with people of different genders, ages, and geography watching very different content.
Want to see my source for this post? PornHub’s 2017 statistics .
Finally, I must admit I’m not sure what to make of all this. What do you think?
Michael Castleman, M.A. , is a San Francisco-based journalist. He has written about sexuality for 36 years.
Get the help you need from a therapist near you–a FREE service from Psychology Today.
Psychology Today © 2022 Sussex Publishers, LLC
The question is not whether you’ll change; you will. Research clearly shows that everyone’s personality traits shift over the years, often for the better. But who we end up becoming and how much we like that person are more in our control than we tend to think they are.
Porn Use Spiked During the Pandemic
May 26, 2021 -- Move over, Netflix. You’re not the only video streaming outfit to benefit from the COVID-19 lockdown.
In findings likely to surprise no one, new research shows Americans’ pornography usage spiked dramatically in the early months of the pandemic, as stay-at-home orders limited other types of … outlets.
But the study, which was based on a nationwide survey and XXX website traffic reports, also found that by October, porn use had fallen to pre-pandemic levels. That was true, even for those who reported a big uptick in their erotica viewing habits at first.
What’s more, researchers say they found no evidence the “porndemic” led to significant hikes in problematic behaviors, such as addictive, compulsive, risky, or unhealthy activities. They also uncovered no signs that depression or anxiety levels rose among avid porn users.
“The findings didn’t really surprise us,” says lead researcher Joshua Grubbs, PhD, an assistant professor of psychology at Bowling Green State University in Ohio.
“Yeah, people viewed a little bit of extra porn maybe there at the beginning of the pandemic, and then they kind of got back to their normal. That’s exactly what I would have expected.”
In the early months of the pandemic, some mental health experts warned that porn use would skyrocket, and they said that could lead to a rise in psychological and mental health problems already made worse by the coronavirus crisis.
But the new study found no signs those dire predictions were on target.
“There is no indication that people developed massive porn problems, or that porn addiction became a problem for more people,” says Grubbs, a sexual science researcher and addiction specialist. “It just looks like people were bored at home, probably viewed porn initially, and then decided, ‘All right, well, I’ve done enough of that, so now it’s time to go bake some sourdough bread.’”
Justin Lehmiller, PhD, a sex research fellow with the Kinsey Institute who was not involved in the study, says the findings mirror his own work in the field.“In early March last year, there were all of these predictions in the media that porn use and masturbation were going to skyrocket,” says Lehmiller, who hosts a “Sex and Psychology” podcast. “But the data we collected really challenged that. We also found people were less active overall, they were masturbating less, and they were having less partnered sex for all kinds of reasons” unrelated to porn use.
Grubbs’ research team found porn websites had huge boosts in online traffic in the early weeks of the pandemic, as Americans were forced to spend more time at home.
Pornhub, one of the world’s biggest XXX websites, reported increases ranging from 38% to 61% -- well above its astonishing 2019 average of 115 million unique visits per day (42 billion annually).
Regions with the most restrictive stay-at-home orders and lockdowns had the highest spikes in online visits, the study found.
But Grubbs noted that other, less steamy streaming services reported dramatic increases in traffic, too. Netflix and the BBC logged 16 million new subscribers in the first 3 months of 2020. That’s nearly twice as many as in the last few months of 2019.
In addition, he says one other factor, above all others, was a likely driver of the higher Pornhub visits in 2020: The website decided to make its premium, subscription-only content available free early in the pandemic.
“So, the fact that Pornhub increased their viewership for a little bit there doesn’t necessarily mean that a ton more people were watching a ton more porn,” Grubbs says. “It probably just means that people were changing the outlets they were looking at because Pornhub was offering what was previously premium porn free for a few weeks.”
Grubbs’ study, which is now being peer-reviewed for publication in the Archives of Sexual Behavior , actually began before the COVID-19 crisis. But his team decided to continue its research to see what impact the pandemic might have -- if any -- on Americans’ porn-viewing habits.
To reach their conclusions, pollsters analyzed porn site data and polled a nationally representative sample of 2,518 Americans over a 15-month period. Participants were surveyed about their porn use in August 2019 and at four times in 2020: in February, May, August, and October.
Those polled were asked about all types of sexually explicit material. But Grubbs noted studies have shown that 90%-95% of porn is consumed via the internet.
“Collectively, these results suggest that fears about pornography use during the COVID-19 crisis were largely not supported by available data,” the authors concluded.
Shane Kraus, PhD, a study co-author, says the big takeaway is that the stresses of the pandemic didn’t cause Americans to become more voracious or out-of-control consumers of sexually explicit materials.
“If use did increase briefly, it could have been because of novelty, it could have been boredom, it could have been because some of these websites were offering free subscriptions,” says Kraus, an assistant professor of psychology at the University of Nevada, Las Vegas, and director of the Behavioral Addictions Lab there.
“But I think what we’ve generally seen is, for most people, there was a natural return to the way things were before.”
From a public health standpoint, Kraus says the study of porn use in the age of the internet is a tricky but important area of psychological research. He says more should be done to examine the impacts on children of unlimited access to hardcore material online.
“There’s reasonable concern about not wanting to over-pathologize sexual behavior because it varies across people, age, and place,” he says. “What works for you might not work for somebody else, and that’s totally fine, right? But when we think about problematic behavior, we’re trying to see more objective signs that there’s difficulty or it’s impairing one’s behavior or there’s a loss of control.”
Kraus suggests, for instance, that signs of problematic use might include viewing porn at work or calling in sick to view explicit material for many hours at a time. Other potential signs of trouble: Withdrawing from family or social situations to engage in porn use, or feeling like you can’t stop doing it.
Grubbs agrees that out-of-control use of porn deserves more attention, with virtually unlimited access to explicit material online.
“I don’t want to discount the possibility that someone out there might have developed such a problem during the pandemic,” he says. “But looking at this big national sample, it wasn’t like this was a common problem that came up at all.”
Lehmiller says the greatest value of the new research is that it provides a glimpse into the connections between sexuality and mental health during a period of great national stress.
“It’s a bi-directional relationship -- our sex lives affect our mental health, and our mental health affects our sex lives -- and so we really do need to spend more time exploring the complex interplay there,” he says.
“But I think it’s oft
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