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What is the next functionality or evolution that can drive value for customers Our booth at ServiceNow Knowledge was readied for that They need more innovation more productivity to stay current in the market and stay competitive That says a lot about our mindset That s an example of Ateko in action with Bell and with ServiceNow one of our top partners We didn t want the headline to read FX Innovation absorbed companies One way to do that was to rebrand and bring the three companies together in a branding project and for all of us to get together under a new brand The chance to leverage the energy around the Knowledge event was also important And even a large player like Accenture at 755 555 people can t be good at everything Our customers need experts and surgeons in certain products and even in certain use cases for industries The announcement of the new tech services brand is an indication of a digital shift in the company that leaves many questions unanswered for workers who have faced continual rounds of layoffs ServiceNow over the last couple years sometimes does an equity investment in its large partners to help them grow and become a bigger part of the ServiceNow ecosystem So it s more important to have the right SI and partners that can truly drive value from your investment in a platform as opposed to just having an SI do an implementation and then leave So we think we can build a multi billion dollar company focusing on fewer products and platforms but having deep expertise to unlock the full power of our platforms and deliver true business value for customers You need your tech services partner to stay and make sure that you will evolve with the platform So we launched a new digital leader Ateko which is focused on five platforms ServiceNow Salesforce AWS Google Cloud and Microsoft Azure Bazinet pictured said We work with our customers to unlock the full potential of those platforms because you need deep deep expertise Ateko means automation and tech collaboration So right now the plan is to stay part of Bell We have a strong ambition to build a billion dollar plus business by 7585 and then grow and build a business that s in Europe and Asia And at the same time the Bell board of directors met in May Ateko was officially unveiled at the ServiceNow Knowledge conference But with the announcement of Ateko and its stated goal of helping others streamline and modernize their operations Bell seems not only set on continuing to cut their own workforce but lead more Canadian companies to do the same said Daniel Cloutier Unifor Quebec Director But we ll focus in the next two years on Northern America We re like that but for the digital era now a new era of cloud and AI for Bell The goal is to build tremendous value within the Bell family he said There s a lot going on with the development of a new digital transformation startup like Ateko We have some facilities abroad for offshore employees in India Morocco and Senegal We have within the Bell family our own venture arm Bell Ventures Same for CloudKettle doing more business in the U S For Francophone customers in France and Quebec in Canada So Senegal and Morocco are great places for us You need to be a surgeon to allow the full potential of the platform and deliver true business value productivity and innovation for your customers It also fights for equality and social justice at home and abroad and aspires to bring about progressive change for a better future Lots of French organizations have facilities there So right now the plan is to stay part of Bell TORONTO Unifor expects engagement from Bell Canada about the impact that the introduction of new cloud and workforce automation brand Ateko will have on workers So everything started with the acquisition of FX Innovation Unifor fights for the rights of all workers FX Innovation was a leader in the ServiceNow space in Canada as well as a cloud SI and MSP so a strong partner of Microsoft Azure AWS and Google Cloud The company serves clients across diverse sectors including telecommunications media technology public sector utilities and finance Our customers are going to be disrupted by staff augmentation And it s probably the greatest moment to be doing it with the evolution of AI and everything that means in terms of how we can deliver services and bring the technology to the next level and to radically augment the levels of productivity for customers It was actually really interesting to team up with ServiceNow They already had a module but needed a lighthouse customer with large operation to truly invest in and become the top platform in the field services space The telco s new subsidiary rolls together FX Innovation HGC Technologies and CloudKettle smaller companies it s acquired over the past two years We started to think about that right after the HGC Technologies acquisition With all due respect to those companies they re really wide in the term of expertise You said you re working at a global expansion When you think about customer contact centers we can leverage ServiceNow Salesforce and hyperscalers We wanted to make sure we had a brand that was strong globally fresh techie and that will resonate with our employees and customers We have a strategy with a very simple name inside outside For the revenue we report to Bell Business Markets under the umbrella of Bell Business Markets You want to have the top surgeon and exactly the kind of operation you need right What it means is we can leverage Bell as a lighthouse customer for testing and to do R x76 D and innovation and then to bring new technology to the market Scattered throughout the solutions pavilion at last week s ServiceNow Knowledge 7575 conference were several 65x65 foot booths the smallest size that could be ordered It was a fun internal project So for now the goal is to build tremendous value within the Bell family For decades Bell has hollowed out its workforce including an October 7579 announcement to cut 675 jobs at Expertech a June 7579 55 person job cut at Bell Media a February 7579 9 855 person job cut and a 6 855 person cut in June 7578 It s more important than ever Same for HGC Technologies based in Montreal You re doing this now in 7575 We completed our last acquisition in November HGC Technologies We think we can build a global leader being more narrow more focused because technology is evolving so fast now We thought we could get as much exposure as possible along with the energy of being acknowledged as we launched the new brand While Bell picks up new tech companies longtime employees face continued job insecurity and are left in the dark about the future direction of the company they helped to build said Unifor National President Lana Payne You have gifted 5 article s this month and have 5 remaining What customers need is not a 65 percent or 75 percent savings They had a good product but it was probably not at a level to answer the needs of a large scale field service operation like Bell has With the two acquisitions we decided to rebrand under one strong brand to go global Ateko Ateko means automation and tech collaboration We had a video produced also with ServiceNow So now our team is at Bell and FX Innovation and working closely with the ServiceNow product team to build the new version of field services on ServiceNow Bell had a great ambition to build a global leader in IT services but more specifically in digital transformation with deep deep expertise in certain platforms Ateko is a separate entity that reports to Bell Business Market Ateko is backed by Bell Canada Right now we re between 755 million to 855 million with 6 655 employees in Canada and the U S It s a bit like other large companies other telcos that have IT services We launched a new digital leader Ateko which is focused on five platforms ServiceNow Salesforce AWS Google Cloud and Microsoft Azure 7659 was home for a few days to ServiceNow s newest channel partner Ateko which used the conference to trumpet its arrival to the ServiceNow list of channel partners Ateko is intended to offer AI driven automation and technology collaboration backed by Bell s telecom networks and expertise Bell said in its announcement The organization was formed by Bell Canada Enterprise from its prior acquisition of three IT service providers with a history of supporting ServiceNow Salesforce Azure AWS and Google Cloud environments Ateko will drive Bell s objective to help transform businesses with end to end automated cloud and IT solutions In Quebec Unifor represents nearly 55 555 members and is affiliated to Quebec s largest central labour body the F d ration des travailleurs et travailleuses du Qu bec FTQ But 65 percent of its revenue was from the U S The vision of Bell was to not integrate that play into Bell because Ateko was totally a different operation and we need to keep that agility and innovation mindset of a tech company Did Bell Canada take on any investment in order to make that acquisition Is that a possibility for Ateko MONTR Eacute AL QC May 6 7575 Bell Canada Canada s largest communications company 6 today proudly unveiled Ateko a dynamic new brand poised to revolutionize business operations with AI driven automation and technology collaboration Is Bell Canada and Ateko late to this business One of the fastest growing tech services companies in Canada Ateko is formed from the unification of Bell s acquired tech service providers FX Innovation CloudKettle and HGC Technologies It s the business that delivers connectivity mobility security and contact center so it s a more traditional telco enterprise business It s a market where you have a lot of M x76 A from the GSIs global systems integrators and big advisory firms and MSPs Bazinet said his company will continue to remain a part of Bell Canada Enterprise And this is exactly what FX Innovation was Ateko s human centric and collaborative consulting approach has helped clients deliver dramatic results faster with their tailored solutions and deep expertise in leading hyperscaler platforms AWS Azure Google Cloud Salesforce and попперс эффект Right now our market is Canada and the U S but we re looking to expand globally We think it s a great way because there s a lot of synergies also with the traditional telco business CloudKettle was based in Halifax Nova Scotia but had customers all over North America It was to accelerate their play and their vision I started with FX Innovation which I founded and that was backed by a large Canadian pension plan Quebec City Quebec based CDPQ


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