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Throughout the studies of gender, sexuality, and pop culture, it’s apparent that there are numerous stances that can be taken within these concepts. Due to ever-changing literature dealing with social construct, compelling arguments can be found and analyzed. Throughout three texts, and one film screening, the argument is that of masculinity versus femininity. There seems to be a gap of attention being paid to masculinity and the problems it prevails; femininity is more so in the spotlight which causes a sense of inequality rather than the much strived for, equality. In the readings, Masculinity, Beyonce Feminism Night to his Day, and the film, The Last Jedi, there are certain aspects of each where they can be compared and contrasted between one another. I suggest that there are standards not being met when it comes to masculinity, and the preconceived notions of such. Masculinity and femininity are both problematic discourses in society today, and it’s important to focus on both aspects in the same light.
In the reading Masculinity, Kenneth Mackinnon argues masculinity is not talked about as much as femininity. When one compares the movements towards gender equality, they are more geared towards the advancement of women rather than men; this is already a signifier that manliness and masculinity is overlooked in some manner. The fair pay act, the #MeToo movement, and an abundance of women’s rights protests all represent acts pushing for women’s rights, without consideration for men’s rights. Perhaps this is not as surprising as it first appears, in that there is no men’s movement comparable to feminism that does not compartmentalize men or else that achieves comparable intellectual status (Mackinnon 2003, p. 48). Mackinnon stays true to the fact that masculinity is just as difficult and problematic as femininity; however, it seems to be overlooked because of the increase in feminist literary works in the present day. Masculinity is implicit, meaning it is implied, but never directly stated. It can be challenged through toxic masculinity that men feel there are barriers between being emotional and being strong, causing a masculinity crisis. The crisis at hand is that male dominance is questioned as are the rights admitted to men merely on the basis of sex as a result of the feminist movement. Mackinnon explains the notion that learning ‘to be a man’ doesn’t occur naturally or biologically, but to be the result of struggle (Mackinnon, 2003, p. 48). For instance, being the family breadwinner is not something that a man is biologically given, but an idea learned through society that makes one more manly. Focusing on more contingencies that men face, male anxiety and emotional illiteracy are those which aren’t discussed deeply. Men become anxious because they don’t want to betray the idea of what it means to be masculine, which causes an immense amount of pressure in their identity. This is no ones fault but societies’ itself. We’re raised with the preconceived notion that men are this, and women are that; however, people are vulnerable in believing this will never change. Natural masculinity is brought to Mackinnon’s audience due to popular cinema links signifying certain manly characteristics. The author states that in most occasions, being manly is to have a deep voice, quiet understatement and laconicism, minimal hand gesturing, or even unfussy normalcy (Mackinnon, 2003, p. 48). While society focuses on male weakness and the norms of what it means to be a man, modern femininity is more so focused on empowerment.
The women’s fight for equality has been a strong factor in society and pop culture. From all over, famous or not, women have stepped up and been adamant about making a change. Unlike men, women have numerous idols to look up to in these acts and beliefs of feminism. This is proven through the reading, Beyonce Feminism and the Contestation of the Black Feminist Body, by Nathalie Weidhase. In today’s media, it is not unheard of to idolize a celebrity and follow their stances on certain issues; when one who possesses fame speaks out, it is natural for their fans to follow them. Someone as publicly admired as Beyonce, leading with eight nominations (taking home awards in three categories) and scheduled to receive the MTV’s Lifetime Achievement Award, according to Weidhase, is just the type of person women want to listen to. Beyonce has released albums that translate feminism such as, Independent Woman Pt. 1 and B-Day, both inspiring female power and feminism. In this reading, it is arguing the fact that gender equality is not where it should be. In multiple Beyonce songs, they scream women empowerment. To prove that femininity is more so glamorized than masculinity, Weidhase captures this idea when she brings up Beyonce’s body in front of the word ‘feminist’ in bright, capital letters during the song, ***Flawless. Her MTV Video Music Awards performance in general, and her claiming of the word ‘feminist’ in particular (Weidhase, 2015, p. 128). In this case, Beyonce is sexualizing feminism and making it a mass media phenomena to the point where it’s questioned whether or not she herself, is in fact a feminist. Feminism has more of an impact and of relevance because in society, it is said that, sex sells and femininity can come from sexualization and self-empowerment. Men, on the other hand, do not have this conception of sexualization and publicly glamorizing it. To feel sexy is to feel beautiful, a feeling which men do not nearly discuss as much, simply because society associates these characteristics only with women.
In The Advertising Connection, by Carolyn Kitch, the text argues the use of female sexuality throughout advertisements once in the media. To sell products and entice people, advertisement companies put women on the covers to create a more sexual appeal. For example, in a hosiery ad, there’s a woman pictured in hose, heels, a scandalous outfit, all while looking down with her dress up in the air. The reason why this woman looked the way that she did in the ad was to attract viewers to the product by gaining attention through sex. Kitch clarifies that the text below the advertisement, Trim ankles, demurely alluring. How they fascinate, captivate (Kitch, 2009, p. 166). was to simply remind the reader of the sexual appeal. Much like Beyonce’s sexualizing feminism in the media, it has stayed true in the 1990s as well through advertisements. When observing this reading it’s evident that even in the past, women have been the outlet of media and entertain society through sexuality. Though in these advertisements, some do highlight men and their masculine features, they more so focus on women and their feminine features. This suggests that yes, masculinity has been prominent in the media, but not to the extent that femininity has.
Throughout the years, the Star Wars movies have entertained fans with the concept of male heroes and villains fighting to save the universe. Luke Skywalker, a well-known protagonist and heroic figure, and other popular male characters seemed to have been downplayed in the recent prequel, The Last Jedi. With there being controversy dealing with masculinity and femininity, it can be assumed that masculinity within this film is less delivered, while femininity is the new focus. In The Last Jedi, it’s safe to say that the amount of strong female roles overlook the male roles. For example, the character Rey tries to persuade Luke to join the Resistance again. Rey also strives to bring Kylo Ren back from the dark side. In the beginning of the movie, film spectators see a female who sacrifices herself to destroy a weapon that could have potentially caused wide mass destruction. Rose, another strong character becomes a hero by the end of the movie. These female leads embodying strength and power is downplaying the masculinity that once existed in the past Star Wars Films. Femininity is becoming more prevalent in popular culture media.
The idea masculinity is not as widespread and discussed than femininity can be proven throughout the readings and film. Whether masculinity was prominent in the past does not make up for the fact that femininity is the new social construct. Through certain discourses, iconic celebrities, advertisements and admired films, it is concluded that masculinity, being just as problematic as femininity is not as equal in these examples, and in many others in our society today.
Mackinnon, Kenneth. Representing Men: Maleness and Masculinity in the Media. Representing Men: Maleness and Masculinity in the Media, Arnold, 2003, pp. 48“55.
The Advertising Connection. ‘The Girl on the Magazine Cover The Origins of Visual Stereotypes in American Mass Media, by Carolyn Kitch, The University of North Carolina Press, 2009, pp. 160“177.
Weidhase, Nathalie. ‘Beyonce Feminism’ and the Contestation of the Black Feminist Body. Celebrity Studies, vol. 6, no. 1, 2015, pp. 128“131., doi:10.1080/19392397.2015.1005389.
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The past year has seen the formation of the National Center on Sexual Exploitation, a powerful organization striving to combat the dehumanizing hyper-sexualization of women. As a broad-gauged association including feminists, human rights advocates, and religious and cultural conservatives, the National Center aims to uphold the dignity of every woman in a society that reduces women to objects of desire by insisting upon a sexualized ideal.
The existence of this new coalition shows that the commodification of sexual imagery is an issue on which “conservatives” and “liberals” can cross the conventional party lines. Indeed, by doing so, they have already changed the culture for the better. For instance, due to the Center’s Dirty Dozen initiative, two national apparel chains have redesigned their marketing strategies by eliminating sexualized imagery; a major hotel franchise has removed pornographic movies from its entertainment options; and the Federal Communications Commission has begun enforcing decency regulations that had fallen into abeyance.
Combating the exploitation of women and girls is critical. What has received much less attention, however, is a more recent trend in American culture: the commodification and sexualization of the male body. Mass-marketed movies by mainstream production companies as well as easily accessible print and internet media have conspired to establish the respectability of the consumption of the male form. Though widespread in popular media, this trend and its implications are not appreciated by most activists campaigning against the sexual exploitation of women. The growing social respectability of the sexual objectification of males, however, is a poisonous force spawning genuine and pressing problems.
Counter-Objectification and Other Consequences
As a small but important group of scholars has documented over the past two decades, mass marketing and the popular media increasingly purvey an idealized male physique, defined particularly by muscularity and large chest size. Harrison Pope and Roberto Olivardia of Harvard Medical School have done the groundbreaking work in this field, with other important work also conducted by Stacey Tantleff-Dunn and her colleagues. This new norm of male sexual objectification—that is, the depiction of men as sexual beings whose worth depends on the power to arouse the opposite sex—is creating serious but underappreciated consequences.
First, reports indicate that young men increasingly suffer from body-image problems. One study finds that young men are now more concerned with their physiques than with their job status. Indeed, “The TODAY/AOL Body Image Survey released in 2014 found that men worry about their appearance more than they worry about their health, their family, their relationships or their professional success.”
Eating disorders and body dysmorphia—the disorder characterized by the belief that one’s body is defective and requires fixing or concealment—are rising sharply among men. Although these conditions are usually thought to occur almost entirely among females, one estimate gauges that as many as one in four instances are now found among men.
Body-image disorders follow the pattern set by the market’s idealized forms. For women, this generally means becoming thin. Men, on the other hand, inordinately desire muscle mass and muscular tone, leading in turn to steroid abuse and the dangerous over-ingestion of unregulated muscle-building supplements. Indeed, according to the January 2014 report of the American Medical Association Pediatrics, only 15% of male body-image issues include a desire for thinness; 85% relate to muscle tone, abdominal musculature, and chest muscle size. Apparently today’s young men are more worried about chest muscle mass than are young women about breast size.
Men, though, are much less likely to seek help in addressing body-related obsessions and dysmorphia. Deborah Schooler of Gallaudet University finds that males with body image issues often do not recognize their obsession with musculature. Since males often feel ashamed of worrying about their appearance, they instead voice concerns about other body issues like sweat and body odor. These superfi
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