Pollard Banknote Inks Atlas Collaboration Experience

This week, Pollard Banknote announced another interesting announcement to the lottery industry, which has now partnered with Atlas Experience and LLC. Under the agreement, the two parties will partner on creating a new multi-disciplinary proger instant game program. The new plan will allow the lottery to provide access to targets and integrated marketing campaigns.

Froger is one of the most popular arcade brands because it sold more than 20 million copies in its home video version and ranked 16th in Time magazine's top 100 video games. The game has been part of the Pollard Banknote licensed gaming portfolio for some time and has proven to be a major hit among players and has established an immediate game performer across play styles and price points.

The new multi-governance program will also provide access to showstop targets and integrated marketing campaigns, while also offering lottery tickets to share costs among jurisdictions. In addition, every part of the new plan will be integrated with the Irish version of the classic Frogger theme, and will also send a few lucky winners on a trip to Emerald Island.

According to a press release, the amazing trip will spend three nights at the Hard Rock Hotel Dublin and three nights at Adare Manor, one of the island's most mysterious addresses. This week's exclusive experience will allow lottery winners to become familiar with the country's history, amazing nature, and food. Second place winners get a $50,000 chance in cash.

Atlas Experiences founder and CEO Derek Gwaltney said he was pleased to partner with Manitovan lottery providers on the company's multi-disciplinary proger secondary opportunity program. He also explained that the company's vision is to develop a customized experience that provides a wow factor and a winning moment for the winner to share, and that the program meets all criteria.

Brad Thompson, vice president of sales and marketing at Pollard Banknote, shared that the supplier is pleased to team up with Atlas Experience to capitalize on Proger's proven popularity in this new initiative. He added that it's an interesting promotion for smaller jurisdictions that can't deliver large promotions on their own, such as this one.

January this year drew particular attention to the Pollard banking sector, as the Winnipeg-based company announced several important partnerships. First, the company signed a joint venture operations agreement related to Neo Pollard Interactive and changed its Michigan joint venture agreement with Neo Games S.A. This will continue to be a success for NPIs and market leaders.

Meanwhile, later this month, Lottery Partners announced that two subsidiaries were shortlisted for the prestigious category at the 2023 International Gaming Awards. First, Sharp Retail Solution + is the finalist for this year's lottery prize. Meanwhile, Emcodo Limited is the finalist in the lottery prize of the year and the best innovative bingo prize category.

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