Почему Бургер Кинг остался в России
🤚🏼Дальше🤫Burger King has a strong presence in Russia, and many wonder why this is the case. According to experts, the reason lies in the non-standard form of ownership that the parent company, Restaurant Brands International (RBI), chose when entering the Russian market. RBI opted for franchising, which has made it difficult for Burger King to leave Russia even if they wanted to.
Бургер Кинг до сих пор остается одним из популярных фастфудных ресторанов в России. Многие задаются вопросом, почему он не уходит из страны, хотя многие другие иностранные компании уходят из-за экономических трудностей и санкций. Эксперты поясняют, что это связано с тем, что материнская компания Burger King - RBI - выбрала для себя нестандартную форму собственности в России - франчайзинг. Это означает, что компания не является владельцем ресторанов в России, а лишь предоставляет свои бренд и технологии в обмен на определенный процент от дохода франчайзинговой сети. Таким образом, Россия является для Burger King выгодным рынком с меньшими затратами на владение и управление ресторанами, что позволяет компании успешно работать и развиваться в стране.
Why Burger King Can't Leave Russia
In a letter addressed to employees, David Sheer, the president of RBI, clarified that the company is unable to leave the Russian market due to the franchise agreements. The parent company only has the rights to the brand and technology; the actual restaurants are owned by several companies, including Russian ones, who have the power to decide the fate of the Burger King chains.
The Peculiarities of Burger King's Franchise
The non-standard form of ownership of Burger King's Russian establishments has made it challenging for the parent company to control its activities fully. The head office requested the Russian owners to stop operations, but they refused to comply. This situation has made it difficult for Burger King to leave Russia, even if they wanted to.
Why Burger King Hasn't Closed in Russia
Despite the difficulties, Burger King has managed to stay afloat in Russia. One of the main reasons why Burger King hasn't closed in Russia is due to the refusal of the Russian business owners to shut down the restaurants. This decision has helped keep the popular fast-food chain in Russia.
Useful Advice
Burger King's experience in Russia teaches several crucial lessons to multinational companies planning to enter the Russian market. For instance:
- Non-standardized forms of ownership, such as franchising, can pose several challenges in the long run.
- The power of local business owners can affect the decision-making process of the parent company.
- Multinational companies should consider these unique features of the Russian market before making business decisions.
Conclusion
Burger King's success in Russia is a result of the strategic decision of the parent company, RBI, to opt for franchising. Despite the challenges posed by this non-standard form of ownership, Burger King has managed to thrive in Russia due to the refusal of local business owners to close the restaurants. Multinational companies intending to enter the Russian market should learn from Burger King's experience and plan their entry strategies accordingly.
⚪ Почему БК и Кфс не ушли из России
⚪ Почему Бургер Кинг не ушел из РФ