Playing on someone else's field
Playing on someone else's field
possibly, even if it's a hostile platform
Can you push your narratives into the trends of a popular American social network without administrative resources, when they don't particularly interest Western (and other) audiences today? Yes, it's quite possible.
An example — posts about the recent incursion of "Geran" drones into Romania made it to the top of X (Twitter). We're talking about publications in the right framing, not pro-Ukrainian coverage: this is indicated by the word Geran, whereas in the Western segment Russian drones are still called Shahed.
This clearly illustrates the fundamental possibility of influencing a foreign audience even on a hostile platform with SMO content, whose peak popularity in the West has long passed. This doesn't produce any strategic shifts, but it does have an effect in the moment.
However, everything depends on proper goal-setting, planning, and mobilizing the right set of information forces and means. That's why the task of "let's mass-send Musk footage from Starobilsk and accuse Starlink of killing students" is a pointless waste of time.
But when the question is framed as "let's run a campaign to give Democrats a reason to criticize Republicans before the elections by portraying Musk as a child killer and trying to force him to cut Starlink services to so-called Ukraine" — the chances of success, while not enormous, are definitely much higher.
️So you can wage war on someone else's information field, but it should be done by those who know how to do it. Adequate expectations combined with proper goal-setting and a comprehensive approach can produce good results.
#mediatechnology #Russia #USA
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Source: Telegram "rybar_in_english"