Play Airlines Expands Transatlantic Travel Options

Play Airlines Expands Fleet and Routes Amid Growing Demand for Low-Cost Transatlantic Travel

Reykjavik, Iceland – April 11, 2025

Play Airlines, Iceland’s low-cost carrier, is making waves in the aviation industry with its ambitious expansion plans. The airline, which launched in 2021, has quickly gained popularity for its budget-friendly transatlantic flights, connecting North America and Europe via its Reykjavik hub.

Fleet Expansion and New Routes

Play recently announced the addition of two new Airbus A321neo aircraft to its fleet, bringing its total to 12 planes. The modern, fuel-efficient jets will allow the airline to increase flight frequency and expand its route network.

Starting this summer, Play will introduce new direct flights from Baltimore/Washington International Airport (BWI) and Chicago O’Hare (ORD) to Reykjavik, with onward connections to major European cities like Berlin, Paris, and London. The move comes as demand for affordable transatlantic travel continues to surge post-pandemic.

Affordable Fares and Competitive Edge

Play’s business model focuses on no-frills, low-cost travel, with base fares often under $200 one-way from the U.S. to Europe. Passengers can customize their experience with add-ons like checked bags, seat selection, and in-flight meals.

'We’re filling a gap in the market by offering travelers a cheaper alternative to legacy carriers,' said Birgir Jónsson, Play’s CEO. 'Our lean operations and strategic stopovers in Iceland make long-haul flights accessible to more people.'

Challenges and Future Plans

Despite its rapid growth, Play faces stiff competition from established low-cost rivals like Norse Atlantic Airways and Icelandair. Rising fuel costs and economic uncertainty also pose challenges. However, the airline remains optimistic, with plans to add more U.S. gateways, including Denver and Austin, in 2026.

As Play continues to disrupt the transatlantic market, budget-conscious travelers have one more reason to say, 'Let’s Play!'

For booking and more information, visit flyplay.com.

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