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Those accused ranged between twenty-four and thirty-six years of age. Claiming that the volume of drug trafficking taking place on merchant ships had increased noticeably since the Second World War, the U. Yet Chiba s, the mercurial public face of anticorruption in Cuba, was tormented by private demons. One U. The coup took place on 10 March and was a relatively peaceful affair. At dawn, tanks pulled out of the Camp Columbia military barracks, heading toward the presidential palace. Edward G. Miller, then serving as the U. In fact, I get sick at heart when I think of the unfortunate developments that may possibly occur. Our ability to limit these developments is almost non-existent. Batista claimed that cocaine had been found in the presidential palace.

tuKola – the Cuban Cola, with or without Rum ;)

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The Mexican magazine Emeequis has recently published an article in which it reveals that the American company paid for several spots for a new product launch in Cuba which never occurred. One of the members of the creative team which developed the ad campaigns confirmed that he had access to five of the ads — four from , one from — that were canned after the company realized it would not be possible market its product in Cuba, which it had left in after its assets were expropriated. The first campaign was created in , a year after Fidel Castro had turned over power to his brother Raul. This was also after the financial crisis, when the company was looking for ways to appeal to consumers with an optimistic message. The first campaign, however, was developed in Spain. The ad agency Ogilvy hired several producers to shoot the four videos. Permits were never a problem. Do you know why? Because we were providing jobs, we were spending money. These are your cars, your bicycles, your sunrises and your nights, your city and your balconies. This is your street. These are your doors that are opening once again. But the welcome reception never happened. In it, Tom Hanks ends up stranded on a desert island for years with little more than a punctured volleyball — he names it Wilson — with which he has imaginary conversations. A spot was developed focused on a young audience, a potential market for the brand, with a tune that mixed two local musical styles: son and reggaeton. But that campaign also stayed in the drawer. At the time the company had bottling plants in Havana, which opened in , and Santiago de Cuba as well as distribution operations. As the Emeequis article points out, Che Guevara promoted a domestic version of the beverage but none of the prototypes were successful. Fidel Castro also had a personal history with the beverage. During a trip covered by Chilean television, he was filmed enjoying a Coca Cola. Under his direction, Coca Cola penetrated hitherto closed markets, including Russia and China. Though he had contacts with the Treasury Department under the Reagan administration as declassified documents attest , he was unable to secure an exemption to the US embargo and bring the soft drink back to the country of his birth. In Cuba there was no rush to move the process along either. All Coca-Cola iconography had been eradicated from the island. At the beginning of this century, a Cuban designer was laying out a book on the correspondence between Alfredo Guevara and the Brazilian filmmaker Glauber Rocha. He he designed a cover for the book in which the two were shown sitting at a table with a bottle of Coca-Cola in the middle. Luz Escobar, now a reporter for 14ymedio and then an eyewitness to the event, recalls that the founder of the Cuban Institute of Cinematographic Art and Industry liked the design but asked the designer to get rid of the bottle. Since then, rumors have swirled about sales of the product on the island. It was said the beverage had been delivered, almost clandestinely, to some stores. We do not speculate on investment opportunities. Today we are focused on investing and growing in markets where we currently have a presence. Thank you for joining us on this long journey. We invite you to continue supporting us by becoming a member of 14ymedio now. Together we can continue transforming journalism in Cuba. Castro also had a personal history with the beverage. Screen capture The first campaign, however, was developed in Spain. Share this: Tweet.

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