Personalization is Important When Generating Quality Leads For Your Business
If you have ever owned or worked in an office then you know the value of having your own business email lists. That is why keeping these lists updated is a must! This is the only way to attract new clients and keep them as customers. Having a high quality business email lists is important to any company. In fact, having a list of emails with the proper distribution and targeting is vital to the success of any business.
Sure, FrescoData claim quality, BUT just look carefully and you'll find that most business email lists offer only a so-called "replace" guarantee. What good is a credit for capturing leads when you're sending out a low-end version to your existing list of business executives? Or worse, when the low-end version of your product is no better than when you first started? These are some of the reasons that I hear from business executives, because they have tried to use email marketing with limited success.
I was recently reading on a message board that one person suggested: "I am wondering if you could send out two different versions of my email to the list of business email lists. Why would this be so different?" The answer to this question is simple - if you are selling something worth selling, it will always be necessary to offer more than the lowest priced product. As we already know, there is no "buy-one, get-one free" in business.
Another smart question to ask when thinking about using email marketing to target your job type: "Do I have to modify the copy for each job title?" Even if you are targeting a niche market, sometimes your job titles do not fit the broad description of a particular job role. There has been several occasions where I have sent out resumes and curriculum vitae to a firm that I never thought would have a need for the curriculum vitae itself.
When I send out free business email lists, I do not want them to receive a generic version that has no professional or "brand" value. I want them to receive an original (not an edited) version of my curriculum vitae or resume. A "personalized" business mailing list sends a different message to the recipients. Sending out b2b email lists makes it seem like you are catering to a specific niche, when the message should be broader and more generic.
Another common problem I hear is people complaining that they "sent the same email to everyone on their list" or "the same d MDatabases to every contact I have". This is not true. When you choose to personalize your business email lists, you create an opportunity to ensure that the contacts you deliver are high quality. Personalizing allows you to send out content that accurately reflects who you are and what your company is all about. If you cannot customize your business email lists based upon your company and the needs of the contacts, you will find that there is no money-refund policy or system in place.
Some of the top internet marketing companies such as LinkedIn, Facebook, Twitter and YouTube all encourage the use of linkedin and Facebook links in marketing communications. LinkedIn, in particular, allows all of your contacts to see the information about you. If you are a member of LinkedIn, all of your contacts can see your business email lists which include the links to your website, blog, and other social media pages. The links to your website or blog may create a sense of "clicking a link" where you did not originally intend to send the email. It also gives the impression that you are less interested in building a relationship with the recipient because of the links.
The bottom line: personalizing your business email lists is important if you want to generate higher quality leads. However, it is also important to remember to use the free resources available for consumer emails to help market your business without upsetting the established relationship you have with your consumers. You never want to appear pushy or greedy when sending out emails, but rather be approachable and helpful at the same time. By personalizing your business email lists, you help keep them current and you maintain your good reputation with your customers.