Performance Creative Strategist

Company: HubFit

HubFit is the all-in-one platform for personal trainers, online coaches, and gyms to manage clients, automate their business, and scale without the chaos. We have a 4.9 App Store rating and 2,500+ five-star reviews. We ship fast and we're growing faster.
About the Role
We are looking for a hands-on Performance Creative Strategist to be the connective tissue between performance data and creative production, turning conversion insights into sharp briefs for our design and motion team. You are a data-driven storyteller who thinks in hooks, angles, and personas, stays close to platform trends, and knows exactly how to translate ad metrics into high-converting creative direction.
What You'll Do
* Creative Strategy: Own the creative strategy for paid acquisition, developing a regular brief cadence across Meta, Youtube, and TikTok.
* Data-Driven Briefs: Translate performance data, like hook rates, hold rates, and CTR, into clear, actionable briefs for our design and motion team.
* UGC Management: Source, brief, and manage UGC creators and talent to ensure authentic, platform-native content.
* Creative Testing: Build a systematic testing roadmap across formats like static, video, carousels, and hooks to drive acquisition efficiency.
What You'll Bring
* Creative Strategy Experience: 2+ years of hands-on experience in creative strategy, performance marketing, or growth, ideally within B2B SaaS, tech, or fitness.
* Analytical Fluency: Deep understanding of paid media metrics, including hook rates, hold rates, CTR, and CPA, with a proven ability to turn data into creative direction.
* Premium Briefing Skills: A track record of writing exceptionally clear briefs that a design or motion artist can execute with minimal back-and-forth.
* Trend & Consumer Instincts: A sharp pulse on trending native content formats across TikTok, Instagram, and X, specifically what resonates with fitness audiences.
* High Ownership: A proactive operator comfortable managing both the strategic angles and the operational pipeline of creator sourcing and asset handoffs.
Bonus Points
* Passionate about, or have a background in, fitness or wellness.
* Experience using creative research and tracking tools like Foreplay, Motion App, or Loom.
* Comfortable leveraging AI tools to speed up creative ideation, scriptwriting, or asset variation.
Benefits & Perks
* 100% remote
* Flexible hours
* 20 days PTO, plus public holidays
* Your birthday off
* Gym and wellness stipend
* Annual learning and growth budget

apply