Paytm’s AI Workloads Now Powered by Groq
Analytics India Magazine (Supreeth Koundinya)
India’s payments giant Paytm has announced a partnership with Groq, a US-based company that develops specialised hardware for AI inference.
Paytm will use GroqCloud to support its ‘ongoing work in building high-performance AI models’ for enhanced transaction processing, risk assessment, fraud detection, and consumer engagement across its platform.
GroqCloud is Groq’s cloud-based service for developers and enterprises to run AI inference — the process of deriving outputs and insights from a trained model.
The service is powered by Groq’s proprietary Language Processing Units (LPUs), which are custom processors explicitly built for inference, delivering significantly faster performance and higher energy efficiency than traditional GPU-based systems.
Narendra Singh Yadav, chief business officer at Paytm, said, “We have been steadily
advancing our AI capabilities to make payments faster, more reliable, and deeply intelligent.”
“This collaboration with Groq strengthens our technology foundation by enabling real-time AI
inference at scale. It marks another step in our journey to build India’s most advanced
AI-driven payment and financial services platforms.”
Currently, Paytm is leveraging AI for both consumer-facing and internal operations.
Recently, the company launched what it calls India’s first AI-powered Soundbox, a business device aimed at small and medium enterprises.
The AI Soundbox comes with an in-built assistant that can talk to merchants in 11 Indian languages, offering real-time insights and responses based on their payment activity and business data.
Merchants can ask the device for summaries of their collections, trends, and performance, turning it into what Paytm describes as an “AI business assistant.”
In a live demo at the Global Fintech Fest this year, Paytm CEO Vijay Shekhar Sharma asked the soundbox about the amount of money it received on the soundbox in a single day ,and it replied within a few seconds in the same language.
A report from the Economic Times this year stated that the company is using AI-driven quality checks for onboarding merchants, image and text recognition (OCR), name matching and deduction of merchant category code (MCC) from storefront photos.
Besides, its in-house platforms, such as Paytm ARMS (a merchant lifecycle insights platform) and Paytm Pi (a fraud and risk detection system), leverage AI to automate merchant onboarding, fraud detection, segmentation, and pricing optimisation.
The report further added that the company uses conversational AI agents to provide personalised assistance to customers via text and voice across 11 languages.
Earlier this year, Perplexity, the AI-powered search engine tool, was also made available on the Paytm app on both Android and iPhone. Users can ask their queries, to which the tool will provide responses with citations on a Perplexity interface.
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