Parental Decisions on Processed Snack Choices

Parental Decisions on Processed Snack Choices

👓 Andreas Senkbeil
Parental Decisions on Processed Snack Choices

Parental Decisions on Processed Snack Choices

✅ Marketing of snacks is a very ❗️ complex mechanism 👨‍🔧 which is specifically constructed 👷‍♂️ to influence childrens consumer choice and ➕ behavior. The effects of advertising can 🥫 be s 👀 on multiple 🎚️ affecting childrens knowledge of brands, consumer attitudes, ➕ 🍽️ behavior. Investigating the effect of childrens influence on parental decision multiple levels affecting childrens knowledge of brands, consumer attitudes, and eating behavior. Investigating the effect of childrens influence on parental decision making 🛠️ is essential to marketers who need to assess the performance 🎭️ of their communications and ➕ devise new 🆕 marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase decision for snacks and ➕ what roles children play ▶️ in the parental purchase decisions for snacks. Furthermore the research concentrates on processed snacks in order to determine the most prominent factors in the Thai ​🇹🇭​ food 🍽️ market and ➕ thus propose appropriate information ℹ️ for marketers based on empirical research collected. This book 📚️ makes 🛠️ important contributions to the family 👪️ respectively parental decision making 🛠️ research and ➕ it should serve as a framework to the future research in the area of childrens influence.



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