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As we illustrated in our recent 50 Naughty Ads That Cross the Line cluster, advertising relies heavily on using sex and skin to sell.

Naturally, using racy and provocative themes fits well with selling underwear. However, brands and ad agencies are not merely going for a “model in skimpy underwear” anymore. With new underwear brands constantly popping up, they are trying to get creative in their ad campaigns to capture the eyes (and money) of the consumer.

We have controversial ads by JBS Underwear that dressed hot women in men’s underwear and had them act as men (you have to see the video). Diesel recently had MySpace-inspired ads with an amateur vibe and just launched a new campaign that zooms in on the private areas of the models. Armani had a bulging David Beckham and a sexy Victoria Beckham join forces together for maximum effect in their recent ads.

See all of these and more in the cluster below.
Risque Campaign for Eggo Men's Underwear
Agent Provocateur Models Engage in Dionysian Delights for New Campaign
SS09 MovereJean Underwear Enhances Male Features
David & Victoria Beckham Emporio Armani Underwear Ad
Hot Girls Dress & Act Like Guys (UPDATE)
MoevereJean Underwear Encourage You to ‘Break The Rules'
2(x)ist 2009 Campaign Features Nighttime Pool Lounging
David Beckham for Emporio Armani Underwear
Spartan Warriors Promote ‘Macho' Undies
Diesel Intimate 2009 Campaign Is Fashionably Edgy
‘CK Teen Screen Grabs' by Brett Lloyd

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Thongs, hiphuggers, cheekys, boyshorts and more, find a wide selection of women's panties and underwear at Victoria's Secret.

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1950s Balmoral lingerie advertisement

Catalogs #51: 1969 Gold Strike Stam...
Catalogs #50: Spiegel - Fall & Wint...
Catalogs #49: International Exotic ...
Catalogs #47: Spiegel - Fall & Wint...

I mean no copyright infringement by the posting of pictures, videos, etc. on this blog. I do not in any way claim the rights of ownership to any of them. They totally remain the property of their respective owners. I have posted them purely for entertainment purposes only. All written content, unless otherwise noted as being quotes, has been written and copyrighted by me.

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oh for the days when the women wore stockings...
Gah. Those first few 1985 pages feature some of the ugliest underwear models I've ever seen. The hair isn't helping. Oh my! Bottom-right of the last 1986 page. Great looking panties and little pointy bra! Pointy bras are the best.
I have some of these sets, or their modern equivalent. Some are not "practical," but that is not why I wear them. Nor do I wear them all the time.
Great post! fantastic!!! @ Armipit Studios: Pardon me, perhaps you meant “pubic hair”? :-) In fact, what I like of the first 1985 ad, is exactly that you can see some hint of the models’ pubic hair through the sheer fabric of their panties/body suit. Sadly, pubic hair have been completely banned from the lingerie ads starting from the late 90’s on... On today’s lingerie ads, female models look like sexless, which is a nonsense (and unfair, if you consider that male models usually sport a considerable hardon under their pants). BTW: you can guess some hair also on 1985 #2, 1986 #6 and 7, 1989 #1, 1991 #1 and 1992 #2. But the most visible is that of the model on the left, in 1988 #1 - It’s a pity she wears an ugly fluo lipstick. It is also remarkable the “suspender-under-panties” shown by model on 1985 #1 (that is how suspenders should be worn! or not? ;-) GP
No, the horrible hair on their head distracts from any redeeming quality that might be down below.

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