Paid Traffic Specialist

Company: clinicBOOM

We are looking for an experienced Paid Traffic Specialist to plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads for our healthcare clients.
In this role, you'll be responsible for developing paid media strategies, managing advertising budgets, optimizing campaign performance, and delivering measurable results. You'll work closely with our SEO, content, design, and client success teams to help clients grow through effective digital advertising. This is a full-time position with a fixed work schedule in the Eastern time zone. 
What You'll Do
* Develop paid advertising strategies aligned with client goals and growth objectives.
* Conduct audience, competitor, and keyword research.
* Set up, manage, and optimize campaigns across:
Google Ads (Search, Performance Max)
Meta Ads (Facebook & Instagram - Lead Gen)
* Monitor campaign performance and make data-driven optimizations.
* Manage advertising budgets efficiently to maximize return on investment.
* Conduct A/B testing on audiences, creatives, ad copy, bidding strategies, and landing pages.
* Ensure accurate conversion tracking and reporting.
* Troubleshoot campaign issues and proactively identify opportunities for improvement.
* Join client meetings as needed to present insights, answer questions, and align on campaign goals.
* Support client-facing discussions by explaining campaign performance, optimization efforts, and next steps.
* Generate and present performance reports.
* Monitor KPIs and ensure campaigns are aligned with client objectives.
What You'll Need to SucceedExperience
* 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
* Proven experience driving leads, conversions, and ROI through paid advertising.
* Experience managing multiple client accounts simultaneously.
* Agency experience is preferred but not required.
Skills
* Strong knowledge of Google Ads and Meta Ads platforms.
* Experience with audience targeting, bidding strategies, campaign optimization, and conversion tracking.
* Familiarity with Google Analytics and reporting tools.
* Strong analytical and problem-solving skills.
* Excellent written and verbal communication skills.
* Strong organizational and project management abilities.
Attributes
* Results-driven and highly accountable.
* Proactive and self-motivated.
* Detail-oriented with strong analytical thinking.
* Comfortable working independently in a remote environment.
* Collaborative team player who enjoys working with cross-functional teams.
* Adaptable and eager to learn in a fast-paced industry.
Bonus Points
* Experience working with healthcare, local businesses, or multi-location brands.
* Google Ads or Meta certifications.
* Familiarity with Google Tag Manager, Looker Studio, and call tracking platforms.
* Experience with CRM integrations and marketing automation tools.
Why You'll Love Working With Us
* Fully remote role.
* Opportunity to grow with a fast-scaling agency.
* Competitive compensation (based on experience).
* Direct access to leadership and meaningful impact on client success.
* Collaborative, supportive, and results-focused team culture.
* Work with a team that values Accountability, Innovation, Teamwork, and Integrity.

apply