Paid Search Manager

Company: Black Propeller

About Black Propeller:
Black Propeller is a dynamic and innovative digital media agency committed to delivering exceptional results for our SMB and Enterprise clients. We leverage data-driven strategies, cutting-edge technologies, and a client-centric approach to drive business growth. As a leader in the digital landscape, we are seeking a strategic Account Manager who combines paid search expertise with exceptional client relationship management.
Position Summary:
The Manager - Search Strategy is a strategic advisor and growth partner for assigned clients, responsible for designing multi-channel growth strategies with a primary focus on paid search. This role leverages our Global Resource Team (GRT) for execution, our technology stack (Prism, Monday.com, Adroom) for insights, and cross-functional expertise to deliver business-driving recommendations.
Key Responsibilities:
Strategic Client Partnership:
* Serve as primary lead for assigned client portfolio (5-8 accounts)
* Translate client business objectives into comprehensive growth strategies across search and complementary channels
* Understand client business models, challenges, competitive landscape, and market dynamics
* Proactively identify growth opportunities through strategic analysis
* Lead monthly strategy calls and quarterly business reviews focused on business outcomes
* Position yourself as a trusted business advisor and an indispensable growth partner
* Identify opportunities to expand services and deepen client relationships
Strategy Development & Cross-Channel Thinking:
* Design paid search strategies that integrate with the broader marketing funnel
* Think in terms of customer journey and business outcomes (CAC, LTV, revenue), not just campaign metrics
* Understand how search interacts with social, SEO, creative, and other channels
* Provide strategic recommendations on channel allocation and budget optimization
* Leverage competitive intelligence and market trends to inform strategy
* Be comfortable discussing and advising on channels beyond search when it serves client goals
* Transform performance data into actionable business recommendations
Global Resource Team Management & Delegation:
* Effectively delegate campaign builds, optimizations, reporting, and execution to GRT (this is critical)
* Provide clear strategic direction to offshore execution teams: define objectives, audiences, goals
* Review GRT work for strategic alignment and quality (not task completion)
* Build strong working relationships with GRT specialists across time zones
* Communicate feedback constructively and develop offshore team capabilities
* Trust the execution team to execute; focus your time on strategy
* Manage through the GRT, not doing their work
Technology Stack & Insight Generation:
* Use AdPulse for campaign analysis and recommendations
* Use Prism for cross-channel insights and reporting
* Use Monday.com to manage tasks and workflows with GRT
* Use Team AI to generate insights, draft recommendations, analyze data faster
* Leverage AI tools to identify trends, anomalies, and opportunities
* Create compelling client presentations focused on "so what" and "what next"
* Avoid data dumps; deliver insights that drive decisions
Client Communication & Relationship Management:
* Lead client strategy calls and quarterly business reviews with confidence
* Communicate complex concepts in clear, business-focused language
* Proactively address concerns and manage client expectations
* Document all client interactions in HubSpot/CRM
* Maintain comprehensive client records and organized workflows
Qualifications:
Required Experience:
* 2-5 years in paid search with demonstrated strategic thinking ability
* Experience managing accounts in Google Ads and Microsoft Ads
* Proven track record of driving client growth through strategic recommendations
* Experience managing client relationships at a strategic level
* Demonstrated ability to delegate work and manage through others (offshore experience strongly preferred)
* Comfortable working across multiple channels and understanding full-funnel marketing
Technical Skills:
* Proficiency required: AdPulse, Prism, Monday.com, Team AI (training provided)
* Understanding of paid search platforms (Google Ads, Microsoft Ads) at a strategic level
* Strong analytical skills with the ability to interpret complex data and generate insights
* Experience with AI tools and willingness to adopt new technologies
* Proficiency with CRM systems (HubSpot preferred)
Core Competencies:
* Strategic thinking: Can see beyond campaigns to business impact
* Delegation mindset: Comfortable letting go of execution and managing through GRT
* Multi-channel awareness: Understands how channels work together
* Communication: Can translate complexity into clarity for clients
* Time management: Focuses time on high-value strategic work, not execution
* Client advisory: Consultative approach, trusted business partner
* Adaptability: Thrives in an evolving environment with new tools and processes

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