Paid Media Ops Specialist

Company: Zipdev

We're looking for a Paid Media Ops Specialist to work with our US client. They're a small and mighty team that's fast-growing (they've been an Inc. 5000 honoree twice now) and looking to evolve into a world-class leading agency, driving amazing results as marketers.
Are you looking to do the best work of your career as a marketer? Do you want to be part of a hardworking and collaborative team that will push and motivate you? Do you get excited about Paid Media strategies, A/B testing, mathematics/analytics and CRO? If you answer yes, yes, and yes, keep reading - we've got something exciting for you.
As a Paid Media Ops Specialist, you will handle operational execution of campaigns, pixel tracking and reporting, supporting the Account Lead in driving and achieving performance goals for our clients.
Responsibilities:
* Manage and optimize Paid Media campaigns across Google Ads (Search, Display, Performance Max, YouTube) and/or LinkedIn Ads
* Analyze campaign performance, identify opportunities, and implement strategies to improve results and ROI
* Set up, audit, and maintain conversion tracking using Google Tag Manager, including advanced tracking methods such as custom events, APIs, JavaScript implementations, and element visibility triggers
* Build, maintain, and analyze dashboards in Looker Studio using Supermetrics and other reporting tools
* Leverage AI tools to improve productivity, research, reporting, strategy development, ideation, data analysis, and campaign execution
* Monitor campaign data, generate actionable insights, and provide performance recommendations based on analytics
* Collaborate with clients and internal teams through video calls, Slack, and project management tools
* Manage multiple projects simultaneously while ensuring deadlines and client deliverables are met
* Continuously identify automation opportunities to improve efficiency, including Google Ads Scripts, Zapier, and other workflow tools
* Stay up to date on Paid Media trends, platform updates, and best practices
Requirements
Must haves:
* 3+ years of hands-on experience managing Google Ads and/or LinkedIn Ads campaigns with budgets of $10K+ per month
* Bachelor's degree in Science, Mathematics, Engineering, Marketing, or a related field
* Strong expertise in Google Ads products (Search, Display, Performance Max, YouTube) and LinkedIn Ads
* Experience using automation tools such as Google Ads Scripts, Zapier, or similar solutions
* Strong understanding of AI tools and how to apply them for research, writing, strategy, data analysis, and productivity
* Advanced conversion tracking experience using Google Tag Manager
* Experience building and managing dashboards in Looker Studio and using Supermetrics
* Strong analytical skills with advanced Excel proficiency (Pivot Tables, VLOOKUPs, charts, reporting)
* Excellent verbal and written communication skills in remote environments
* Highly organized, process-driven, and able to manage multiple projects independently
* Proven track record of driving measurable Paid Media results and improving campaign performance
* Strong passion for Paid Media and continuous learning within the industry
Nice to have:
* Experience in B2B SaaS or Enterprise Technology
* Experience with additional Paid Media channels such as Reddit Ads or Programmatic Advertising
* Web development skills (HTML, CSS, JavaScript)
* Experience with landing page optimization and tools such as Unbounce
* Previous experience working in an agency, startup, or consulting environment
Benefits
* Work remotely Monday - Friday, 40 hours a week (no weekends)
* Vacation: 10 business days a year
* Holidays: 5 National Holidays a year
* Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
* Parental Leave
* Health Care Reimbursement
* Active Lifestyle Reimbursement
* Quarterly Home Office Reimbursement
* Payroll Deduction Purchase Plans
* Longevity Bonus
* Continuous Learning Bonus
* Access to Training and Professional Development Platforms
* Did we mention it's REMOTE?!!
One of our core values at Zipdev is "Be authentic." that's why we encourage you to answer the application form in your own words; we are interested in getting to know you, not a digital assistant.
Wondering how our remote environment or our payment method work? We've put together some helpful answers in our FAQs at the bottom our our career site. Take a look and let us know if you have any other questions!

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