Paid Media Buyer Expert

Company: Door & Gate Domination

About the company
We are Door & Gate Domination, a niche performance marketing agency specialising in lead generation for service-based businesses (contractors, home services, local services). Our strength lies in mastering high-impact ad channels — Google PPC, Local Service Ads (LSA), Meta / Facebook & Instagram — and delivering strong ROI for our clients.
We run lean, stay data-driven, and embrace creative testing and optimization as our core discipline. We’re now scaling up and want a sharp, results-oriented Paid Media BuyerExpert to own ad performance and growth for multiple client accounts.
About the role
You’ll be the go-to expert for all paid ad channels: PPC, LSA, and Meta Ads. You’ll execute campaigns, optimize performance metrics, troubleshoot issues, and propose scaling strategies. This is not a managerial or oversight role (though experience in those areas helps) — you’ll be hands-on, strategic, and accountable for results.
You’ll work cross-functionally with creatives, analytics, and strategy teams to ensure campaigns are efficient, scalable, and aligned with client goals.
📋 Key Responsibilities
* Plan, build, launch and manage PPC campaigns (Search, Display, Performance Max) across Google
* Execute and optimize Local Service Ads (LSAs) for service area clients
* Manage Meta Ads campaigns (Facebook, Instagram) including awareness, retargeting, conversion funnels
* Monitor, analyze and optimize to improve KPIs: CTR, CPC, CPA, ROAS, quality score, etc.
* Conduct keyword research, audience targeting, bid strategy, and competitive analysis
* Build and test ad creatives, copy variants, and messaging for high performance
* Implement tracking and attribution (pixel setup, UTM tagging, conversion events)
* Perform A/B tests: landing pages, ad copy, offers, targeting segments
* Scale successful campaigns while maintaining efficiency
* Maintain campaign health (no overspending or underutilization)
* Generate regular performance reports and insights; communicate results and recommendations
* Find and fix problems proactively (e.g. disapproved ads, tracking errors, account issues)
* Evolve and maintain SOPs for campaign processes and optimizations
🎯 What We’re Looking For (Requirements & Ideal Profile)
Must-haves / core experience:
* 3+ years of hands-on paid advertising experience (PPC + Meta)
* Proven experience with LSA campaigns is a strong plus
* Comfortable managing mid to high monthly ad budgets
* Strong analytical skills — ability to dig into data and make decisions
* Deep understanding of metrics: CTR, CPC, CPA, ROAS, conversion funnels
* Experience with Google Ads Manager, Meta Ads Manager, and relevant tools
* Experience with Google Analytics / GA4, Excel / Sheets, reporting tools
* Excellent written and verbal English communication
* Highly organized, detail-oriented, and able to manage multiple campaigns/clients
* Self-driven, problem-solver mindset, able to act with minimal supervision
Nice to have:
* Experience scaling campaigns across different verticals/niches
* Familiarity with automation, scripts, or AI-based tools for ad optimization
* Experience with video ads, YouTube, or display expansion
* Past experience in agency / remote setting

🕒 Working Hours & Structure
* 🧑‍💻 Full-time remote position
* ⏰ Core hours: 8 AM – 6 PM CST
* 💼 Independent contractor role (you handle your own taxes)
What's in it for you?
🎁 What You Get
* 🏠 Work from anywhere, remote freedom
* 🤝 Supportive culture: No micromanagement, just accountability and results
* 💰 Pay - we offer a flexible salary structure depending on your level of experience and what you bring to the team.

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