Paid Media Buyer

Company: License & Scale

Company Description License & Scale is a growth-focused company that helps clients expand their reach through data-driven marketing and licensing strategies. The organization partners with businesses across industries to scale their customer acquisition and revenue using performance-based media campaigns. Team members collaborate remotely, using modern tools and processes to deliver measurable results. License & Scale values analytical thinking, clear communication, and a commitment to continuous improvement.
Role Description This is a remote contract role for a Paid Media Buyer. The Paid Media Buyer will plan, execute, and optimize paid media campaigns across digital channels such as social media, search, and display. Day-to-day tasks include developing media plans, managing budgets, monitoring performance, analyzing campaign data, and making data-informed adjustments to improve ROI. The role also involves collaborating with internal teams or clients to align media strategies with overall marketing goals, preparing performance reports, and staying current with platform updates and best practices.
Qualifications
* Strong media planning and media buying skills, including budgeting, forecasting, and campaign execution.
* Proficiency in media strategy development and alignment with broader marketing objectives.
* Advanced analytical skills for interpreting data, tracking KPIs, and optimizing campaigns.
* Effective communication skills for collaborating with stakeholders and presenting campaign insights.
* Experience managing paid campaigns on major platforms (e.g., Meta, Google Ads, YouTube, TikTok, or programmatic tools).
* Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines.
* Familiarity with A/B testing, audience segmentation, and conversion tracking tools (e.g., Google Analytics, pixel implementation).
* Previous experience in performance marketing or paid media buying; a relevant degree or equivalent practical experience is beneficial.

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