PPC Specialist (Meta Ads)

Company: Lago

Role: Meta Ads Specialist
Location: Remote
Hours: Monday - Friday. 9AM - 5PM CST
USD Salary: $1,800 – $2,500/month
We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively.
Responsibilities
Campaign Development and Management:
* Develop and manage advertising campaigns using Facebook Ads Manager.
* Manage 25+ ad accounts, ensuring optimal structure and performance.
* Create compelling ad creatives, including copywriting and image selection.
Performance Analysis:
* Analyze performance data to drive campaign improvements.
* Present detailed campaign performance reports to clients.
* Provide data-driven recommendations for optimizing campaign performance.
Client Collaboration:
* Collaborate with clients to align campaign goals, audiences, and budgets.
* Ensure quality assurance for ads, targeting accuracy, and correct landing page links.
* Boost organic content on client pages.
Meta Pixels Implementation:
* Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM).
* Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies.
* Define and set up custom conversions to track specific user actions that align with business goals.
Custom Audiences and Lists:
* Develop and manage custom audiences based on pixel data for targeted marketing campaigns.
* Use pixel data to create and update client lists for personalized advertising strategies.
Staying Updated:
* Stay updated with Meta's advertising practices and updates.
* Implement new strategies and tools as they become available to enhance tracking and marketing capabilities.
Internal Collaboration:
* Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns.
* Work closely with the creative team for ad creatives development.
Requirements
* 3-4 years of agency experience managing 20+ accounts.
* 3-4 years of copywriting and creative ad creation.
* 3-4 years of experience with Facebook Ads Manager.
* Comfortable in a client-facing role.
Qualifications:
* 3-4 years in Facebook advertising campaign management.
* Expertise in Facebook Ads Manager and Meta Business Suite.
* Experience with Meta Ads Manager for multiple clients.
* Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics.
* Strong project management and attention to detail.
* Analytical skills for data-driven campaign recommendations.
* Excellent communication skills for effective client interactions.
* Experience in running video ads.
* Familiarity with other digital marketing channels (e.g., Google Ads) is a plus.
Additional Skills:
* Media buying, planning, and creative strategy on Meta platforms.
* Proficiency in HubSpot or similar CRMs.
* Knowledge of Asana or similar project management software.
* Experience with Canva for creative development.
* Copywriting and editing skills.
Benefits
* Remote Work: Work from anywhere—our team is global, and we value work-life balance.
* Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
* Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

apply