Overseas Marketing Manager – Generator Sets & Power Solutions

Company: Enerzip Power Technology (Weifang) Co., Ltd.

Company Description Enerzip Power Technology (Weifang) Co., Ltd. is an industrial power equipment manufacturer based in Weifang, Shandong, China, specializing in generator sets and integrated power solutions. The company supplies diesel, natural gas, and biogas generator sets, high-voltage generators, diesel engine water pumps, automatic transfer switches, and advanced control systems for industrial and commercial applications. Enerzip’s solutions support critical facilities such as data centers, hospitals, mining sites, oil and gas fields, manufacturing plants, telecom, and water infrastructure, as well as commercial and agricultural operations. The company focuses on complete system integration, working with globally recognized platforms including Cummins, Perkins, MTU, Scania, Doosan, STAMFORD, Leroy Somer, DSE, and ComAp to deliver reliable, practical, and customized power solutions. Enerzip supports global customers with product selection, technical configuration, OEM/ODM services, factory testing, export packing, documentation, spare parts planning, and after-sales support.
Role Description This is a full-time remote role for an Overseas Marketing Manager – Generator Sets & Power Solutions. The role involves developing and executing international marketing strategies to promote Enerzip’s generator sets and power solutions across targeted regions and industry segments. The Overseas Marketing Manager will conduct market research, identify new business opportunities, coordinate digital and offline campaigns, and localize marketing materials for different countries and channels. Day-to-day responsibilities include managing distributor and partner marketing initiatives, preparing technical and commercial proposals, supporting participation in trade shows and online events, and collaborating closely with sales and engineering teams to align messaging with product capabilities. The role also includes monitoring campaign performance, maintaining a consistent brand presence, and providing regular reports and insights to management on overseas market trends and customer needs.
Qualifications
* Demonstrated experience in international marketing, preferably in industrial equipment, power generation, or related technical fields.
* Strong skills in market research, competitive analysis, and segmentation for overseas markets.
* Proficiency in digital marketing tools and channels (e.g., SEO, social media, email marketing, B2B platforms) and content development for global audiences.
* Ability to create and adapt technical marketing materials, presentations, and proposals for diverse cultural and regional contexts.
* Excellent written and verbal communication skills in English; additional language proficiency is a plus.
* Solid understanding of generator sets, power solutions, or industrial products, with the ability to learn technical concepts quickly.
* Experience working remotely with cross-functional, multicultural teams and external partners or distributors.
* Bachelor’s degree in Marketing, International Business, Engineering, or a related discipline; equivalent practical experience considered.
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