Outdoor Marketing

Outdoor Marketing
It could be out in the backyard or deep in the backcountry, but there’s no denying that our life experiences are more memorable when surrounded by nature. Whether it be around an open fire or at the top of a mountain summit, we at Outdoor Marketing Group invite you to ignite your sense of adventure.
Please look for GoFire at Sportmans Guide
Check back soon to see where we'll be!
“Due to strong North Texas winds, lighting fires can be a chore. I used GoFire for the first time after trying just about everything else out there with similar claims. Quite an amazing product! I had no issues lighting and maintaining an instant flame. Loved the fact that there was no waste and the package was actually the wick. The family was sitting around the fire pit enjoying s’mores in no time! Great product and will definitely recommend to my friends can't wait to try it lighting the smoker next time!”
Outdoor marketing group is comprised of a unique team of sales, marketing & product development veterans with an unbridled passion for all things outdoors. We will only design, build or represent products and brands that will exceed the needs of the adventurous. Our focus is to inspire your outdoor experience whether it be backyard, backcountry or beyond.

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Outdoor – posters, billboards and
transportation
Outdoor advertising, which is also known as Out-Of-Home advertising (OOH), is all advertising that your customers are exposed to when outdoors! It is surprising how much advertising you can be exposed to whilst you are on the go. You will see advertising whilst walking, or using any form of private or public transport. Once you think about it, you realise how prolific outdoor advertising actually is. The main types of billboards are posters, street furniture and in-transit.
In the UK
JCDecaux is the largest provider of outdoor advertising, and there are many
smaller companies, and indeed local companies.
So, if you have a large budget you may decide to use one of the more
established national companies, however it is more likely that you do not! So, in this scenario look for a local company
with some prime sites that your potential customers will pass.
Again, if
this might prove a little too expensive for you, it is time to use your
initiative. The key to this, is that you
need to find a site which is readily passed by your target groups. So, for example you have a café near to the
railway station, you might approach a homeowner that lives near to the station
with property that backs on to the railway.
You could pay for a sign to be pinned to their rear fencing, and offer
them a small monthly fee. The homeowner
will not be able to see the sign and would be pleased with the additional
monthly income. So, start looking for
some decent sites for your outdoor advertising.
What works best for you and your customers?
Street
furniture is an unusual term. Put simply
street furniture is any fixed object which the public might use. They can be
something as straightforward as a public bench.
Street furniture includes many fixed objects such as street signage and
recycling bins.
As an
entrepreneur or small business owner you need to begin to look for street
furniture which is in the vicinity of your target groups. An example might be that your customers drive
past a road junction which has attractive gardens nearby, maintained by your
local council. So, you might ask the
council if you can sponsor the gardens, by erecting a physical sign that says
so. The signs often promote you to your
target customers, and also may make your business appear more community spirited. Also think about more obvious approaches such
as paying for benches and chairs, or fencing.

Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.
View all posts by Tim Friesner

The Marketing Agency For The Outdoor World Of Today.

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We get to know you during a thorough on boarding process in order to create a deep-rooted connection between you and your customers. We work together with brands and influencers to share the story of our brand. Your story is what defines you and we have built a platform to tell it to the world.
Outdoor Marketing Group is a concierge-based service that was built to help brands create a narrative. We have every resource at your disposal in order to launch a creative campaign designed to develop connections that turn impressions into life-long customers.
We produce Films, Documentaries, Commercials, and TV Shows. We deliver studio and lifestyle photography. We build websites, manage SEO, SEM, PPC, branding, and more. All working in tandem in order to make a long lasting impressions.
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