Outdoor Brands

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Every year, outdoor clothing brands compete to deliver improved performance and new styles.
Also, inspired by Patagonia, most outdoor clothing brands have begun using innovative and sustainable textiles.
The landscape is changing fast, not only materials-wise but also in regard to which countries are at the top of outdoor brands ranks.
For example, in 2019 the best outdoor clothing brands were from Germany and Australia.
Then again, in 2020 we’ve seen further significant positive changes such as increased clothing ranges with children and women lines.
Now, in 2021, leading outdoor apparel brands are following the same trend of augmenting their outdoor clothing lines as you’ll see below.
Without further ado, these are the biggest and the best outdoor clothing brands of 2021:
$ | under $100
$$ | $100 – $200
$$$ | $200 – $300
$$$$ | $300 or more
MADE IN | Switzerland
BEST FOR | Hiking & climbing
PRICE | $$ – $$$
Founded in 1862, this Swiss outdoor clothing brand is famous for both, high-performance techwear and climbing ropes.
From skiing jackets to climbing gear, Mammut’s outdoor collection of clothing is a perfect mixture of style and function.
The brand’s unique technology, called Phase Weave, can combine multiple pieces of fabric into one material.
First, the material looks damn cool, and second; it hides high-abrasion areas without the need for exposed stitches.
In the past, Mammut’s outdoor apparel was designed around snow sports.
Nowadays, the brand is taking steps toward ‘urban performance’, as is the case of their ‘Delta X’ product line.
Our favorite piece from the Delta X line is the futuristic high-tech Teufelsberg HS.
It is a 10-ounce packable shell, cut from a single piece of waterproof polyamide.
Stylish, light, and functional, Mammut is an outdoor clothing brand worth banking on for your adventures.
MADE IN | Sweden
BEST FOR | Outdoor running & biking
PRICE | $$ – $$$
Like Patagonia (wait for it!), Houdini is an eco-conscious outdoor clothing brand that makes extreme sports apparel.
Given its focus on sustainability, the quality Scandinavian company uses some of the most innovative fabrics and textiles.
For example, the brand’s Surpass 2.5L hardshell tech performs better than any tech-core materials.
Also, the brand lets users rent its highest-performance gear.
Additionally, as most of Houdini’s garments are made from recycled materials, the brand makes waves with its planet-friendly mission and performance cred alike.
MADE IN | United Kingdom
BEST FOR | Hiking & everyday outdoors
PRICE | $$ – $$$
Launched in Newcastle, this British outdoor clothing brand has a German name recognized in the techno music world.
Launched in 1972, Berghaus has been producing specialist outdoor gear with loud colors and superb gossamer detailing for a long time.
Since then, the label has grown to become a well-known technical apparel maker, thanks to its affordable, high-quality outerwear.
MUST HAVE: Dean Street collection for an ultimate teachwear look.
MADE IN | United Kingdom
BEST FOR | Hiking & trail running
PRICE | $$ – $$$
Launched 25 years ago, this British outdoor clothing brand creates for serious mountain professionals working in hostile conditions.
Made for people who demand the most stringent credentials from their clothing, Montane understands the importance of functional garments of excellent design.
Fabric technology is critical to producing the best products, and Montane works with the world’s leading fabric suppliers to engineer new cutting-edge materials.
With a wide range of outdoor clothing for women, the brand pushes the boundaries of technical gear, ready for the most challenging weather conditions.
MADE IN | New Zealand
BEST FOR | Travelling
PRICE | $ – $$
Launched in New Zealand in 1987, Kathmandu has been producing excellent quality outdoor clothing for all kinds of outdoor activities for over 30 years.
The outdoor label is most known for its wide selection of pants, merino gear, and insulated jackets for women.
Also, as it is hailing from a country with a dramatic landscape that demands to be explored, the brand is very conscious of its environmental impact.
MADE IN | France
BEST FOR | Skiing & hiking
PRICE | $$ – $$$
Founded in 1947 in the French Alps, Salomon is a sportswear company that’s nowadays residing in Annecy, famous for its market-leading footwear.
Launched as a metalworking company for mountain gear, almost 70 years later, the runners in the family decided to get into apparel by creating “the ultimate fashion sneaker.”
The outdoor clothing brand is known around the world for its Alpine ski gear as Salomon’s shoes are not just functional but very stylish.
In particular, the brand’s collab with Boris Bidjan Saberi for the Spring/Summer 2017 show.
Saberi’s ‘Post-Humanism’ collection put a spotlight on Salomon’s twisty, morphing, bioorganic designs.
The outdoor label also makes some of the best hiking shoes available in the market
Salomon is also one of the outdoor equipment leaders in Europe, with products such as top-of-the-range ski and snowboard gear and backpacks.
Salomon outdoor clothing offering covers a wide range of outdoor sports, including trail running, hiking, and climbing, in over 45 countries across five continents.
MADE IN | United Kingdom
BEST FOR | Fishing
PRICE | $$ – $$$
Barbour outdoor clothing brand is q stalwart of the British countryside.
The label has been making outstanding quality outdoor apparel since 1894 and ever since have become the very definition of luxury outdoor wear fit for Royalty.
Since 1974, Barbour holds 3 Imperial warrants to supply waterproof and protective clothing to the British Royal family.
The waxed cotton green Barbour jacket is recognized as the brand’s flagship item; beautiful, iconic, award-winning.
The brand makes merino sweaters, shirts, moleskin, and corduroy outdoor clothing, all to scrupulous standards of quality.
SIGNITURE: Classic Beaufort Wax Jacket.
MADE IN | United States
BEST FOR | Mountain climbing
PRICE | $$ – $$$
Marmot is an American outdoor clothing company based in Rohnert Park, California, and part of Newell Brands.
Launched in 1974 by two university students, in their students’ slang, Marmots were friends climbing mountains.
In this case, ‘Marmot’ has taken the moniker from a larger, social, human-like squirrel.
The idea was catchy, and an eccentric club was formed.
The label struck gold when the producers of a Clint Eastwood film requested 108 “very puffy” jackets, to which they dutifully obliged, despite barely having gotten off the ground as a company at the time.
Known for its large selection of pants and puffer coats, Marmot is a much-loved and respected outdoor brand with a commitment to the highest quality gear and apparel.
MADE IN | United States
BEST FOR | Skiing, climbing, & hiking
PRICE | $$ – $$$
Launched in 1950, Black Diamond outdoor clothing brand is one of the hardest to beat when it comes to climbing and skiing.
However, the brand was weren’t officially established until 1989 and ever since branched out worldwide.
From water repellent climbing jackets to socks, Black Diamond offers a wide range of outdoor clothing, accessories, and equipment for both women and men mountaineers, professional climbers, skiers, and other mountain-based and winter athletes.
MADE IN | United States
BEST FOR | Hiking & trail running 
PRICE | $$ – $$$
Outdoor Research covers just about everything outdoor-apparel related.
Based out of Seattle, the brand offers alpine pursuits, paddling, rock and ice climbing, backcountry skiing and snowboarding, backpacking…the list goes on.
Outdoor Research was founded in 1981 by Ron Gregg, a nuclear physicist.
During an expedition up North America’s highest peak, Gregg’s climbing partner suffered frostbitten feet in extreme conditions and had to be airlifted to safety.
The whole experience inspired Gregg to leave his science career behind and seek the best ways to prevent such problems from happening again.
From technical wear to impact vests, high-performance insulation gear, and ranger wind pullover, Outdoor Research infuses tech into outdoor clothing for higher functionality and durability.
MADE IN | United States
BEST FOR | Hiking & camping 
PRICE | $$ – $$$
KÜHL is an American outdoor clothing brand with a deep focus on mountain wear.
KÜHL’s story as an independent brand began in the snow-covered peaks of the Wasatch Mountains, US.
According to the founders, the brand was designed for:
“relentless weather and challenging conditions, for courageous, humble, hungry, and kind people“.
The brand’s superb selection of hiking pants (under $100) places them as one of the most affordable brands out there right now.
Besides pants, the brand markets top-quality tops, t-shirts, outwear, and outdoor accessories for both men and women.
I find KÜHL as one of the most stylish outerwear companies on the market at the moment.
MADE IN | Sweden
BEST FOR | Camping trips
PRICE | $$$ – $$$$
Founded in 1960 in Örnsköldsvik, a small town in Sweden, Fjällräven is an outdoor clothing brand committed to making nature more accessible.
Hailing from a place where mountains and forests meet the sea, this outdoor equipment company focuses on simplicity and practicality with the utmost respect for the environment.
With several functional layers, Fjallraven jackets, coats, trousers, and shirts offer an authentic Swedish vibe and style.
MADE IN | Canada
BEST FOR | Rock climbing & hiking
PRICE | $$$ – $$$$
Founded by climbers in 1989, this Vancouver-based outdoor clothing brand has 30 years in tech apparel.
Arc’teryx clothes are light and blizzard-ready, built for outdoor extremes and the most severe weather conditions.
And, while they say quality does not guarantee style, Arc’teryx is famous for its devotion to design and the latest tech.
The best example is the brand’s Alpha SV Jacket.
It has evolved from a baggy and oversized style to a slim and modern silhouette.
Expensive but stylish, Arc’teryx also owns Veilance, a technical menswear collection.
However, the brand is expanding its outdoor clothing and tech wear collections.
Right now, with a distinctive dead bird logo, this label is fighting to become the sleekest outdoor gear-maker on the market.
MADE IN | Philippines
BEST FOR | Backpacking & camping
PRICE | $ – $$
Named after the famous volcano in Ecuador, Cotopaxi is an outdoor clothing brand with a social conscience.
The brand has founded the Cotopaxi Foundation, designed to support poverty alleviation projects by donating 1 percent of their annual revenue.
Not only that this label is a great sustainable clothing brand, but Cotopaxi’s outerwear clothing is on the lower end of the price scale.
However, the company does not compromise on quality.
The brand’s parkas and fleeces are comfortable and made from recycled and organic materials.
MADE IN | Germany
BEST FOR | Trail running & hiking
PRICE | $ – $$
Jack Wolfskin is an outdoor clothing brand often described as ‘The North Face’ of Europe.
Like any other German brand, this label is known for its attention to quality and focus on the environment.
Right now, all products are made from recycled plastic.
Moreover, the outdoor clothing brand was honored by the ‘Fair Wear Foundation’ for its efforts to build and maintain an ethical supply chain.
After several personal tests with the brand, I can say that its products are worthy of any urban exploration.
MADE IN | United Kingdom
BEST FOR | Trail running & hiking
PRICE | $$ – $$$
Craghoppers is a British outdoor clothing brand, founded in 1965 in Batley, West Yorkshire.
Worldwide renown for its walking gear Kiwi range, Craghoppers makes stylish and functional outdoor apparel that can be used around the town as well.
Also, from the use of recycled fleece to the use of natural fabrics such as merino wool, the British brand is committed to sustainable fashion.
Its founders, Brian Gaskin and Roy Holmes were approached by the mountaineering expedition team of Chris Bonington to design their weather wear for the successful 1975 Everest Expedition.
Designed by Gaskin himself, the Everest collection was a great success.
In 2008 Craghoppers partnered up with TV’s survival expert Bear Grylls to produce a range of clothes for extreme weather conditions.
In October 2014 Craghoppers became an exclusive National Geographic’s licensed apparel partner for North America.
MADE IN | United States
BEST FOR | Skiing, hiking, & fishing
PRICE | $ – $$
Hailing from Portland, US, a city famous for its rainfall, Columbia has a reputation for affordable but high-quality outerwear.
Columbia was founded in 1938, and it can be summed up in two words: “tested tough“.
In recent years the brand has started to advance into the fashion space.
The latest collab with KITH and Opening Ceremony wanted to revive classic outdoor apparel through a lens of contemporary silhouettes.
MADE IN | Italy
BEST FOR | Skiing
PRICE | $$$ – $$$$
Italy’s more popular outdoor clothing brand, Moncler is the archetype of techwear luxury.
With roots tracing back to the ’50s ski scene, Moncler brings the craftmanship of top designers such as Craig Green and Kei Ninomiya to technical outdoor apparel.
Above all, Moncler is a luxury brand, so don’t expect cheap products at all.
Yet, Moncler is one of the few brands able to infuse the runway glamour into alpine ski equipment, as seen in its Genius and Grenoble lines.
MADE IN | Norway
BEST FOR | Skiing
PRICE | $$$ – $$$$
This Norwegian outdoor clothing brand is one of the OGs of the landscape.
Back when ‘performance fabrics’ meant textiles soaked in fat, Helly Hansen invented waterproof garments, designed for sailors working in the cold North Sea.
For the last 140 years, Helly Hansen has been producing outdoor apparel built for frozen oceans, mountain tops, yacht runs, and street-style scenes all over the world.
The brand has mixed its craftsmanship and heritage with some of today’s bleeding-edge brands such as GmbH and WTAPS.
MADE IN | United States
BEST FOR | Trail running & mountaineering
PRICE | $$ – $$$
You can say that ‘The North Face’ is also the face of techwear and outdoor apparel.
Yes, there were outdoor clothing brands before 1968, when Eddie Bauer introduced the down jacket.
However, it was The North Face’s constant innovations and focused on functionality, that made the brand a standard.
Like Columbia, The North Face is a leading outdoor clothing brand from the US.
Named after the north face of Yosemite’s Half Dome, the California-based outdoor giant is an industry shaper.
The brand dictates the latest styles, materials, and technologies through which the industry creates techwear.
MADE IN | United States
BEST FOR | Hiking & camping
PRICE | $$ – $$$
Personally, I feel that Patagonia should be in the top fashion brands rank, for sure.
With a fly-fishing heritage, Patagonia is an American outdoor clothing brand that has a cult-like following.
Named after one of the world’s most pristine environments, Patagonia cares about Earth.
Patagonia is, to quote the top of their website, in business to save our home planet.
For that, everything the company does revolves around this concept, from repairing products for free to donating their tax cuts.
It seems that Patagonia’s business strategy has inspired other outdoor clothing brands as well, in particular the American brands.
In comparison to 2019, the top of outdoor clothing brands is now dominated by US and UK brands.
The US leads with 7 and UK follows in second place with 4.
As a takeaway, we see a growing interest in small outdoor brands that create with sustainable materials.
We also see the emergence of ‘techwear styles’ inspired by outdoor clothing brands.
With hopes you have enjoyed my article covering the best outdoor clothing brands in 2020, it is your turn now to share your favorite brands with us.
Which one of these outdoor clothing brands do you own?
Are there any other great outdoor clothing brands we’ve missed and you think I should add to this article? Let me know.
Should all outdoor clothing brands follow in Patagonia’s footsteps and introduce return and repair programs?
Please leave your comments below so other outdoor clothing lovers can benefit from your expertise.
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REI – Co-Op
Ex-Officio
prAna (but mostly yoga)
Norden Outerwear / Norden Project
Stio from Jackson Hole is an outdoor apparel company worth mentioning.
Thank you for this lovely and awesome post. Really enjoyed reading it

I’m back in Pakistan! Follow my adventures on Instagram here.
By Ana Pereira Last Updated April 1, 2021 /
Home » Gear » best outdoor clothing brands
Must Have Outdoor Clothing Brands for Adventure Travel
The secret to traveling light, efficiently, and comfortably is to invest in a few high-quality, versatile outdoor clothing brands.
Less is more when it comes to travel! The best outdoor clothing brands will last you for years, for life on the road, on the trails, and even at home.
I’ll review my favorite outdoor clothing brands and pieces below, but just to give you a bit of inspiration and dutiful advice: do NOT skimp out on hiking shoes, merino wool socks, or a reliable down jacket. If you spend a lot of time in the rain or mountains, then a quality shell is just as important.
By investing in durable, quality outdoor clothing, and often include excellent warranties. is a worthy purchase for life on the road and the trails.
Brilliantly mixing functionality with style, Patagonia is hands down the best overall outdoor clothing brand. Patagonia’s jackets and fleeces are top rate and their baseball caps will bag you bonus hipster points!
Technical outdoor clothing brands are generally pricey, but absolutely essential for extreme sports, such as alpine climbing pictured above, but even if you don’t plan to climb a mountain anytime soon, outdoor gear is equally imperative for adventure travel.
The last thing you want to deal with is a leaky rain jacket while trekking Nepal, or blistering feet on a sunrise hike in Bali. Even urban travel can call for a couple of outdoor clothing pieces, like a versatile and warm jacket and pants that work in every activity.
Out here, reliable outdoor clothing is essential for survival!
Because technical brands are finally fashionable, there’s no need to invest in a ton of clothi
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