Outdoor Advertising

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Outdoor Advertising
by Gino Sesto September 9, 2021 Outdoor Advertising 3 comments
Handy Infographic for Social Media Ads
Outdoor Advertising Campaigns Time Lapse Videos
What Is Outdoor Advertising and Why Is It Important?
Why, When and Where of Hispanic OOH Advertising
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Type of media Digital Creative Outdoor TV Radio
Outdoor, or out of home, advertising includes any type of marketing done outdoors to grab people’s attention. The most popular format is billboard advertising, but there are a range of other options, many of which now boast digital components.
Of course, the nuances of outdoor advertising expand the definition of this format to include a whole bunch of things you may never have even considered:
The list goes on and on. These days, you can find an exhaustive number of examples of outdoor ads, which brings us to part two of our opening question.
There are so many answers to that question, each of which we’ll explore in depth. But the key takeaway is this. We spend a great deal of our lives outside our homes. Advertisers increasingly fighting to stand out amidst the clog of ads on analog and digital devices need a less-cluttered environment to deliver their message. Enter outdoor advertising.
The umbrella of outdoor advertising covers just about everything you find outside the home.
Some may quibble over whether mobile advertising is also outdoor — after all, most people use their phones outside their house — but the accepted definition of outdoor advertising puts more focus on the medium than the device used to deliver it.
So, stickers advertising “Despicable Me” on bananas would be considered outdoor advertising. But an ad that pops up on your mobile device while you surf ESPN.com in line at the grocery store would not.
Outdoor ads often rely on their surroundings to help make a point. Ads are tailored to the format to make a bigger impact. For instance, a billboard for a movie that you see on the side of the road will be different than an advertisement for the same film on the side of a bus.
Outdoor is arguably the most creative canvas for advertising because the most successful ads reflect the imagination. Outdoor advertising is about seeing things in a new way and helping your audience to see that, too. It means a banana is no longer just a piece of fruit but suddenly the perfect vehicle to promote banana-colored minions from a kids’ cartoon.
You could spend an hour trying to list all the forms of outdoor advertising and still leave a few out, since just about anything can become a channel for outdoor ads. But, according to the Outdoor Advertising Association of America, these are the top categories:
The rise of digital media has added a new dimension to outdoor advertising. Incorporating social media elements into a campaign gives it new life online and extends its reach well beyond the initial audience, such as with a recent Coachella-Lady Gaga promotion by DASH TWO. Digital outdoor advertising might also:
Digital is growing faster than any other part of out of home advertising. PricewaterhouseCoopers estimates it’s rising at a compound annual rate of 9.4 percent , and by 2020 it will account for almost half, or 46 percent, of all outdoor ads.
Gino Sesto is the Founder of DASH TWO, a Digital and Outdoor Advertising Agency based out of Culver City, CA. He has extensive experience and knowledge within the advertising industry, covering all formats from traditional media to digital media. Gino has over 25 years of experience and has helped with the release of several #1 records, including Bone Thugs N Harmony, The Offspring, Eminem, Jay-Z and more. Over the last 3 years, Gino has grown DASH TWO from 5 employees to over 20 employees and has expanded the company by opening a satellite office in Nashville, TN. Outside of DASH TWO, Gino is also a avid Certified Flight Instructor and is an active member of AOPA and The Entrepreneur Organization.
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Very nice blog and information. Really love to read this.
Very informative and well written blog.
Hey, the article is really informative. As the outdoor advertising is becoming the face of the advertising platform, this article brings more value to the information. By the advanced digital technology, outdoor digital billboards are becoming more efficient and fruitful for the business.
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Home » Advertising » Outdoor Advertising – Definition, Importance, Types and Examples
October 12, 2021 By Hitesh Bhasin Tagged With: Advertising
Outdoor advertising is when a business runs an advertising campaign in specific geographic locations that reaches the prospects and potential consumers when they are outside their home. Outdoor advertising may use different tools such as Billboards, Restaurant ads, Transit ads or others. In this article, we will delve into the world of outdoor advertising and try to understand different types of out-of-home advertising campaigns businesses can opt for. So, without any further ado, let us get started right away
For any company out there, getting the word out about the products and the services that they have is essential. This is how they can increase the sales of the product. The more people know about the product or the service of the company, the more they are interested in buying it.
So, the profits of the company are just related to the fact that people know about the product or not. Well, how do you think companies can achieve that goal?
It is definitely with the help of advertising , of course. From newspaper ads to digital ads, advertising has been a massive part of our lives for a very long time now.
Outdoor advertising is one such technique that is quite efficient as a mass-market medium, and you can use it for branding, broad messages, support campaigns, and so forth. It is a form of advertising where people can know about specific products or services when they are outside the home.
While you are outside, you might see billboard advertising about a specific product offered by a company. So, this is precisely what we call outdoor advertising. It is letting people know about the products or services through some ads when they are outside their homes.
Here we are going to mention some of the essential types of outdoor advertising options –
You might have come across a billboard now and then, right?
Billboards are some giant posters that are displayed in some of the most popular locations in the area. Now, these giant posts are the ones that have some advertisement about the product or the services.
The crowds of people that see the poster can know more and more about a product. It can be said without a doubt that these billboards tend to work in the best way for sure.
There are some graphics and advertisement options that are often seen on trucks and buses, and they seem to be mobile. So any form of advertising media which is mobile can be used as Outdoor media.
This is another one of the most incredible forms of outdoor advertisements that brings the best results to the company. You need to try it once to have some great results.
There are some other types of billboards which we are pretty sure that you are going to love for sure. You might have seen a proper digital billboard which has some different advertisement every single time.
This is another one of the fantastic advertisements which tend to provide some great results to the company that is doing the ads for sure. So, there is no doubt that this one is worth a shot.
This is another type of fantastic outdoor advertisement which is very common amongst some of the main areas. Particular lamp post banners are really noticeable at night by the streetlight. This is a typical banner style that makes sure that people are paying attention to the poster.
So, this is another fantastic form of outdoor advertisement that people need to try out in the best way.
Now, this is another form of excellent advertisement which can target the tourists, commuters, and people in the city. These people are always using extreme types of transport. So, that is something which they can see a lot of times.
Having some advertisements there can help the company out a lot. So, this is another type of outdoor advertisement which can be helpful.
There you have it, people. These are some of the types of outdoor advertisements that you need to try out. We are sure that the results would be great.
You can opt for this type of advertising for targeting commuters, and for this, you can make a bridge banner for busy pulling in more prospects.
You can use these banners on different types of brides in your target location. This sort of advertising can be quite useful if your primary target group is the frequent travelers who follow the critical bridges in your areas.
Being aware of your market segment and their presence will help you come up with the right bridge outdoor advertising strategies. Bridges can be the most impressive point of attraction for many prospects, so using this strategy can be quite useful for you.
You must have noticed different products available at the billing counters. They are also integral parts of outdoor advertising in which, some impulsive buyers opt for those products just by seeing them in front of their eyes while waiting for their turn to come at the billing counter.
Businesses that opt for this strategy request to the store owners to place their products around the billing counters. However, the critical thing that you need to pay heed to here is that only tangible products are displayed here.
Interesting, unique and useful products that can immediately draw in the attention of the buyers are considered the best pick for such sorts of advertising.
With this kind of outdoor advertising, you will be able to keep a customer proceeding to shop more. For this local outdoor advertising campaign, there is no preferred place over a shopping center to advertise the goods.
At the shopping malls or centers, customers are motivated to shop, and being an excellent advertiser; you have to exploit this mindset in your favor.
You can come up with different types of marketing materials and use them at various places in the mall. For different items that people regularly purchase, outdoor retail advertising is considered highly useful.
Posters, banners, storefronts, etc. are some of the most common forms of retail outdoor advertising options that you can try.
Now, after understanding different types of outdoor advertising, let us now have a look upon some of the most informative examples of outdoor advertising-
This billboard is used by McDonald’s back in the year 2006, and it is still rated as one of the best examples of outdoor advertising.
In this creative billboard ad, McDonald opted for an M-shaped sundial that displayed a range of snacks of McDonald depending upon the specific times. So, it used to show coffee and croissant in the morning while burgers and patties in the afternoon, and so forth.
Audi quite adeptly uses outdoor advertising in one of its campaigns in the year 2016.
They offered a series of Wi-Fi hotspots in the 2016 New York Auto Show whose names were the advertisements of their new model Audi A4.
Different names of the Wifi hotspots were- “328 reasons to choose A4”, “A4: more torque than 328i”, “A4 has Wi-Fi”.
This strategy was quite effective in sharing the company message in the most impactful manner possible. First, they were offering free services to the car fans, plus they were psychologically influencing them to not only remember the Car model but also the core features that make it superior from other competitors.
All such inclusions of amazing creativity made this Audi Out of Home campaign one of the top-rated examples of outdoor advertising.
So, that was all about the outdoor advertising, and we hope you would have understood different types of out of home advertising techniques and their impacts in widening the reach of a brand and encouraging more sales.
Different outdoor advertising strategies have been quite prominent for small as well as big businesses for ages. It empowers a brand to use different varieties of creativity to target more and more prospects and enjoy better lead generations and conversions.
Have you ever tried the outdoor advertising techniques for optimizing the presence of your brand?
Do you know some classic examples of outdoor advertising that you think should be part of this article? Share with us in the comments below.
I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.
thank you so much, your articles explaining all types of advertisement for promoting business.
Thanks, great article on Advertising. I am an ad designer myself and information like this one comes handy.
Thank you sir for the information and knowledge… It really helped me
I found this write up helpful in my research. thank you for sharing your valuable Knowledge with us.
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Working from home, and barely stepping out is how life has been for many of us for most of the past couple years. In many ways, the Internet is our source of information, entertainment, and inspiration.
So yes, it can be difficult to remember that life outside exists too. But it does.
And leveraging the outside world is a strategy many brands employ at some point in their marketing campaigns. While digital advertisements come with a lot of perks, such as ease of implementation and feedback tools, outdoor ads are effective in other ways. 
Outdoor advertising or Out of home advertising can help you raise brand awareness, promote products, and attract a very targeted audience. All you need to do is play your cards right. Moreover, believe it or not Internet penetration is still at less than 50% of the world. So, with outdoor advertising, you reach a wider audience without an Internet barrier.
All said and done, we are sure you are wondering how outdoor advertising can compare with versatile digital ads. They seem to have so much more to offer and deliver. 
To quell these doubts, let’s look at the many benefits of outdoor advertising before diving into the principles of designing them.
Think from a consumer’s point of view. How much do constant digital ads irk you? Do they not pop up where you least expect or want them to be? As effective and lucrative as digital ads are, they do have some drawbacks too.
But, Outdoor Advertising or Out of Home Advertising is an age-old tradition that everyone accepts and expects too. When you drive on the freeway, a billboard feels natural to you. Consumers don’t fight these ads but pleasantly engage with them. In fact, in a recent study on OOH advertising, 55% of users agreed they engaged with an outdoor ad. 
The same study told us that 75% of users found billboards easier to notice than digital ads. It is easier to get drowned out in the chaos of the Internet, while outdoor ads have a relatively low profile competition.
With all this said, if you think targeting is not possible in outdoor advertising, think again. 
With outdoor advertising, you can completely go niche-specific and even location-specific. This form of advertising allows you to talk to your customers from a place you know that guarantees attention to a great extent. 
Last but definitely not least, brands must consider outdoor advertising just to take up space where their competitors are. Outdoor advertising spend is on the rise for the last two decades, with just a small dip in the 2020 year. From 2021, it is climbing up, and you need a slice of the pie for sure. 
We are sure you are team Outdoor Advertising now. So now it’s time to understand the creation process for perfect implementation. 
How can you ensure that your outdoor advertising campaigns resonate with your audience? How do you choose the format, location, and design? 
We know you have all these questions. That is why Kimp brings you a handy checklist for planning and executing a stellar outdoor advertising campaign.
As we said, there are endless possibilities in outdoor advertising. It can cater to every industry, niche, and product. But every outdoor advertising type has a specific purpose and suitability in terms of location, target audience, and product. So choose wisely.
To help you make an informed choice, below is a list of popular outdoor advertising types curated by the Kimp team. Each of these types lends itself perfectly to some niches more than others, and in some cases, you may have to employ more than a single OOH type in your campaign.
Undoubtedly, one of the most popular types of outdoor advertising. When we think of outdoor advertising, we think of billboards more than anything else. Roadside billboards are an essential part of any road journey. They are such a cultural staple that they have an intrinsic trustworthiness in them.
Billboards are a great channel to raise brand awareness, promote any upcoming offers, or new product launches. 
In billboards, you have primarily three options:
What is a major drawback in billboards? That they are stationary. On the Internet, you can be present wherever your customer goes, thanks to cookies and social media platforms. 
Vehicle Wraps or Transit Advertising solves this issue in billboards. They are billboards on wheels. Now, you can choose a vehicle specifically to go around the city, advertising for your brand. 
But a more popular and effective way of maximizing the impact of vehicle advertising is displaying them on buses, trains, and cabs that go around the city anyway. 
For a more targeted approach, you can pick cabs or buses that run a very specific route. People travel via the road and public transport every day. There is very little chance of them missing out on your advertisement. Especially when they are behind one in a long traffic jam. 
If you live in a major metropolitan city in countries like the USA, Canada, or the UK, you know what bench ads ar
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