Our Awesome Beginners Guide to B2B E-commerce In 2022

Per a recent report from Grand View Research, the size of the global business-to-business e-commerce industry, estimated at USD 6,883.47 billion in 2021, is anticipated to rise at a CAGR of 19.7% from 2022 to 2030. Consumer preferences for online shopping have changed as a result of the COVID-19 epidemic, opening up new opportunities for B2B e-commerce industry expansion. The outlook for B2B companies has also improved as a result of the closure of physical stores and a rise in online orders.

How to Choose A B2B E-commerce Platform

Companies selling to other companies face specific challenges and obligations. You need to have a concept of the qualities a good B2B e-commerce platform should offer before you can choose one. Examine the platforms that can offer features like:

Point 1 Universal for multiple devices

Customers who shop online use a variety of devices. They might use a phone or tablet to check pricing before making the purchase on a PC. As a result, the platform must be ready to handle this typical type of buyer. All devices should display the online content correctly.

Point 2 Client-focused service

Customers want to be able to research products and find solutions on their own. They ought should be able to do it thanks to the convenience of online shopping. Customers should be able to view real-time inventory availability, track orders, approve quotations, and manage their accounts whenever necessary. Again, having self-serve capabilities outside of your regular business hours helps to increase customer confidence in your accounts and makes it simpler for customers to make purchases from you. 

Point 3 Multiple pricing

Being able to offer customer-specific pricing and products for sale is a special requirement of B2B e-commerce. In contrast to B2C, your price might change depending on the consumer. The platform should be able to post various rates for consumers on your platform, as well as the availability of things so that you can offer exclusivity to particular accounts.

Point 4 Payment choices

Compared to B2C customers, B2B purchasers make distinct purchases. Larger orders are often placed by companies. Orders may also be made on a regular basis or when stock runs low. The tendency of consumers to pay using credit cards is growing, and the capacity to prolong terms is crucial. In the end, you need various payment choices that enable your customers to achieve their commercial objectives.

Next Step

Choosing the right B2B Commerce platform for your business takes time and research. It’s an investment in your business. Your platform should help you achieve your strategy in both the short-term and long-term, like Trade Global, which integrates various marketing ideas, methods, and skills into website planning, design and establishment.