Optimization of WooCommerce webshop

Do you think your webshop is not selling well enough online? But what can you do to increase your sales and get more out of your WooCommerce webshop? Today we'll take a closer look at this topic and see what optimizations you can do to improve your sales and traffic to your webshop and in the end - increase your monthly profit.

In today's topic we will look at the following areas that can be improved in order to boost your sales.

• Speed optimization
• Conversion optimization
• More sales
• Price adjustments
• Google Shopping
• SEO

Read more about WordPress Webshop Systems

WooCommerce Speed optimization

It's commonly said that you have about 3 seconds to convince a visitor that they've landed on the right page, and if your website loads slower than that, you've already lost several sales. Not only does a slow web shop cause people to leave before they find what they're looking for, it also indirectly causes them to associate your brand with something negative. And who want's that? It's all about giving your visitors the best possible experience when they visit your site and of course to make them trust you enough to buy at your webshop.

Worse still, a slow website can also affect your SEO and make your webshop less visible on search engines. So having a lightning fast website is hugely important. That's why many people also choose to go with a shopping system such as Shopware or Dandomain. This doesn't mean that even if you have chosen a system like WooCommerce in WordPress, all is lost. It just requires some extra work and the right choices to get enough speed out of this solution. For example, choosing a fast theme/pagebuilder, avoiding too many plugins, using caching, image optimizations, etc. Also having a fast webhost can also improve your speed or using a CDN.

Read more about optimizing your WooCommerce Webshop

Conversion optimization in WordPress

Do you think that not enough of those who visit your online store buy something? Then it could be because your webshop is not optimized for conversions. It could be your navigation to products isn't clear enough, they have a hard time seeing the add to cart or buy button because it's the same color as most everything else on your website, or that your super great offers just aren't clear enough.

Luckily, with conversion optimization, you can optimize your sales a lot. It's not uncommon to see a 10-20% increase in the number of sales without a change in the number of visitors if you optimize your website for sales.

Upselling/Crossselling

Another way to get more out of your website is to get visitors to buy a little extra now that they are shopping anyway. A bit like when you're at the checkout and just have to get that chocolate bar that's in front of the till. Many of the same principles that apply in a physical shop also apply in an online shop. There are a lot of different things you can do in your shop to either get visitors to buy a more expensive product than they were looking for in the first place (or to get them to put more in the basket and place a larger order. Read more about that here on Vingle.

Price regulation and adjustments

Ongoing price adjustments can be a really effective way to increase your sales. There are different kinds of software you can use to monitor the price of competitors (if they sell the same products as you), or to measure the effect of the price adjustments you make. Especially if you are active on product compare services like Pricerunner, then you will constantly need to tweak your prices in order to get the most out of these services. Often it's a great way to boost sales, but you will also have to lower your prices to where it sometimes almost painful to do a sale.

Google Shopping and Google Ads

Creating a product feed and signing it up to Google Merchant Center (and Google Shopping) is a really effective way for many people to sell more. Especially if you're either alone in selling what you sell, or are competitive on price. You can also choose to combine this with Google Ads to get even more relevant visitors to your webshop. But always make sure to measure your data when running paid advertising to see if it pays off.

Read more about SEO for WooCommerce

WooCommerce SEO

It is almost always a good idea to optimize your webshop for the search engines, even if it is a brand new webshop. SEO is often something that takes time, but it can also be one of the best sources of visitors with a high conversion. If you don't already have one, consider having a keyword analysis done, and equate a strategy for your webshop's search engine optimization. This involves having the right content in form of text, images and video material. Having a proper URL structure, solid technical SEO, Google core web vitals and much more. It is something that can easily take months to do, but in most cases it will also pay of in the long run and can be one of the best sources for more traffic and sales.

That's a little rough on what things can typically be done in optimizing your WooCommerce web store.