Opt-In Email List Vs Renting Email Lists - Which Makes More Sense?

One of the most effective ways to grow your list of email addresses is to rent email lists. Without having a clue of how these lists were collected, nurtured and eventually turned into email mailing list subscribers, it's difficult to know if your investment in rent to email lists will yield any return on investment. So, whether or not you contact an email address owner directly or hire a list rental company broker, here are several questions to ask which will significantly save you money when you rent email lists. Did the list you're renting have an opt-in page? It's very important to know if your list does or doesn't include an opt-in page.

You also want to make sure the list you rent has a strong tracking system in place. It's also very important to determine what your conversion rate would be if you were to market to this audience directly. Does the email service provide tracking of where your email addresses came from and how many of them actually clicked through to your site? Does the marketing system offer an A/B testing option? An A/B testing option lets you track the success of different marketing methods to see which one brings in more responses. Most email service providers to offer both of these options.

Are there any restrictions on how many people can sign up for your list? List rental or buying an episode is generally a simple case of cost versus response. If you spend one dollar on a promotion and get ten responses, your advertising is worth ten dollars. On the other hand, if you spend two dollars on an episode and get four responses, it's probably best to just rent an episode and not buy a list. Buying a list costs more but allows you to send a more personalized message and get a response from a targeted audience.

Are there any drawbacks to renting rather than buying when it comes to using email lists to market your product or service? The biggest issue with renting rather than buying is the logistics involved. You have to rent the episodes and have them delivered to your customers, which takes time away from what you could be doing. This is especially true if you're renting rather than buying.

What's the bounce rate? Is your potential customer response rate higher with one method than another? The bounce rate is the percentage of emails that opened but didn't proceed to the next step. Ideally, your bounce rate should never be higher than 20 percent. Buying and renting lists can lead to higher open rates on some occasions, such as when a marketing email goes out only to people who already read your emails.

Another thing to consider is your email addresses, which are part of your customer base. Do you want to rent email lists so you don't have to spend money to buy them? Some internet marketers use free lists provided by other companies when they don't have much money to spend on advertising. However, if FrescoData is to build a large list of customers for future marketing, buying email lists makes more sense. You can purchase your customer database and then have an autoresponder to send out future messages, and even have access to your contact information, should you choose to add it to the autoresponder in the future.

Do you have friends and family that you would like to target through email lists? It's simple: go to the social networking sites on the internet and create an account. Fill out the form and put in all of your email addresses. With Facebook, you will only need to put in your name and email address once, but with other sites, you might need to put in more information in order to get a list of people who want to hear from you and maybe buy something from you in the future.

Before you decide on one option, try both. It might even be a smart business move to build both a website, and an opt-in email lists. This way, if you ever need to promote something, or send someone information that you wrote in the future, you have it available. Just make FrescoData that you're not giving away your future subscribers for nothing. Whatever option you decide on, always put quality ahead of quantity. When it comes to marketing, quality never comes second.