One portrait, several destinations, and why reuse beats optimisation

One portrait, several destinations, and why reuse beats optimisation

BetterPic

A single headshot usually ends up on a company page, a professional profile, occasionally something printed, and a few smaller places nobody plans for.

Why reuse wins

Recognition compounds. The same face in five places is worth more than five better faces in five places, and it costs nothing extra.

Where the destinations genuinely differ

A profile picture is scanned small and fast, in a list. A printed card puts the face at about fifteen millimetres. A CV photograph is read slowly at full size beside a block of text.

The failure modes are opposite: a CV photograph fails by looking careless, a profile picture fails by being illegible.

The cheap resolution

Two crops from the same frame — one formal, one tight. That covers the two hardest cases without photographing anything, and the reused face still does the recognition work across everywhere else.

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