On-Page SEO and Off-Page SEO

The first focuses on improving all internal aspects to achieve good positioning.

As for off-page SEO, its main mission is to take care of everything related to the external part of the web, but this also influences the place of research.

On-page SEO tries to optimize and improve the internal elements of a website focused on improving good positioning. For example, prepare the texts using writing techniques, the inclusion of keywords or keywords, among other actions.