New Zealand Wool: A Designer’s Secret Weapon

If you’ve ever specified a wool rug, you know the look your client gives you. It’s a little skeptical. A little “really—wool?” And then they see it. Or better yet—step on it. And everything changes.

That’s the magic of 100% New Zealand wool rugs. It's refined. It's reliable. And in the right hands—like Masland, Antrim, or Prestige—it’s straight-up sexy.

New Texture, Who Dis?

Let’s call it: loop pile is having a moment. Masland is basically the Chanel of loop construction—structured, elegant, and endlessly layerable.

Prestige? They're giving us carved geometry, multi-height drama, and carpets that double as sculpture.

And Antrim brings that California-casual, hand-loomed charm that works just as well in a Malibu modern as it does in a Brooklyn brownstone. This isn't nostalgia. It's fresh, smart, and built to last.

Color Is the New Neutral

Bored of beige? Us too. Designers are trading “safe” for soulful, and NZ wool is delivering. Crescent’s color stories are deep and grounded—think garnet, ochre, slate, and moss.

Prestige is pushing into high-contrast blends and soft fades, while Antrim keeps it tight with just enough color complexity to make a statement without screaming.

This is color you live with. Not just look at.

Know Your Wool Types

Real talk: construction matters. Here’s your cheat sheet:

• Cut Pile: Like velvet slippers. Smooth and luxurious.
• Loop: Texture-forward. Great for grounding a room.
• Flatweave: Sleek and minimal. Works beautifully in open plans.
• Tufted/Hand-Loomed: More variation, more character.

Each one brings a different energy. Pick what fits the mood you’re building.

These Brands Are Nailing It

• Masland: Timeless texture, always elevated.
• Crescent: Color with intelligence.
• Antrim: Clean, handcrafted, low-key cool.
• Prestige Mills: For when you want the floor to flirt back.

Your Floor, Reimagined

Wool’s not here to fade into the background anymore. It’s a main character—and 100% New Zealand wool is the leading lady. Want to see what it can do? Call Carpets in Dalton. Or better yet, get a few samples in hand. Once you feel it, you’ll get it.