New Global Racing Platform Announced

New Global Racing Platform Announced

Australian racing is set to feature prominently in a new global media rights agreement, creating a 24-hour broadcast and data platform for horse racing.

Tabcorp has partnered with Arena Racing Company (ARC), Racecourse Media Group (RMG), and 1/ST CONTENT to form a network that will distribute racing content across international markets. This alliance will offer continuous racing video, data, and wagering solutions, giving fans access to a wider range of international races and expanding the reach of Australian racing.

“This partnership adds value to our key partners in the Australian and NZ racing industry, as well as our international rights partners,” said Paul Cross, Tabcorp’s General Manager of International.

The alliance aims to deliver localized content for diverse audiences, ensuring a reliable source of betting content across various time zones.

Details of the 24-hour platform are still being finalized, but the initiative promises to enhance the global reach and appeal of horse racing.

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