New 2022 Sex

New 2022 Sex
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Veronica Lopez
Veronica Lopez is the sex and relationships editor at Cosmopolitan, where she covers and edits stories about single life, dating, relationships, sex, identity, and more.

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Your nightstand is about to get a serious upgrade.
Just when you think sex toys can’t get any techier, more aesthetically pleasing, or in some cases, more unhinged (I’m looking at you, Pete Davidson dildo ), brands manage to kick it up a notch, and believe us when we say the best sex toys of 2022 will be no exception. Thanks to rapidly evolving tech that can—and does—adapt to the world around us, you can expect to see your favorite sex toy brands and retailers innovate their products in really exciting ways this year. Because gone are the days of shame around masturbation and pleasure ; it’s a new era of getting yours exactly how you want it.
“In general, the rising popularity of sex toys over recent years demonstrates that society has become more comfortable bringing technology into the bedroom,” says Johanna Rief , head of sexual empowerment for Lovehoney Group . And thank goodness for that, especially considering orgasms aren’t one size fits all. Most people with vaginas can’t orgasm from penetration alone, so knowing what turns you on and gets you all the way—from nipple play to clitoral stimulation to—is key to having good sex. And what better way to figure it out than by playing solo? After all, they’re called toys for a reason.
Here’s what you can expect from your favorite sex toy brands and retailers in 2022.
According to Bryony Cole , global sex tech advisor for Lovehoney Group , new sex tech in 2022 will be influenced by society’s (way overdue) opening attitudes toward gender and sexuality, so you can expect to see gender-neutral products make waves.
Cute Little Fuckers, a sex toy brand that creates gender-inclusive toys and vibrators, has seen success with their Starsi and Zeep vibrators —neither of which is phallic shaped. “A lot in the adult toy world feels very safe, and as more people feel comfortable with sexuality and sexual expression, they're going to want toys with a lot more personality and expression as well,” says Step Tranovich , founder of Cute Little Fuckers. “Part of that expression is going to be the expression for all sorts of gender experiences. As functions go, we're gonna find more toys that explore beyond gender roles and function for various body parts.” We love to see it.
Much like society’s opening attitudes toward gender, 2022 will be a big year for sex positivity, which is already well on the rise (see: Dame’s ads on the New York City subway , Goop’s “This Smells Like My Vagina” candle , Netflix’s Sex Education ). As more people become comfortable talking about sex and pleasure (hi, welcome, we’ve been waiting for you), so, too will they get comfy displaying—or even wearing—their sex toys. Think: Crave’s Vesper vibrator that looks like a necklace, or Lovehoney’s Marbled Sensual Glass Prober.
“I'm hopeful that as the world starts to slowly open back up [following the COVID-19 pandemic], we'll see a resurgence in the trend of fashion-forward accessories and design,” says Polly Rodriguez , CEO and co-founder of Unbound . “This fits in with the broader trend of sexual wellness going more mainstream and becoming a component in the holistic view of health and wellness.”
Ti Chang , co-founder and chief design officer at Crave , echoes this. “I think we’ll see an acceleration of sexual wellness products being accepted in the mainstream—stores, entertainment, culture. And I believe the continued trend of sexual wellness in the mainstream will create interest in more creative, elevated options for people.”
Imagine your favorite vibrator, except it knows exactly what you want and can give it to you without you having to lift a finger. Pretty nice, right? Well, lucky for all of us , smart, intuitive toys are on the rise. LELO’s Cruise Control feature (found in their SILA Cruise , SONA Cruise, and F1S™ V2 models) “knows when to pick up the strength to keep users riding the pleasure wave all the way to an intense orgasm,” says Erica Minor , LELO’s North America marketing and communications manager.
Womanizer’s Premium 2 also boasts their Smart Silence and Autopilot features. “Smart Silence means that the toy only starts the stimulation when it touches skin,” says Rief. “Autopilot mode allows for the toy to take over and will change the intensity of the stimulation on its own, creating an exciting, ever changing experience.” All of this means less work and more pleasure for you. (Sign! me! up!)
You can also look forward to seeing improvements in teledildonics— sex toys that can be controlled by smartphone apps . “The significant uptick in long-distance relationships [due to the pandemic] has forced the spotlight on ease-of-use and connectivity issues [in teledildonics],” says Cole. “You can expect to see smoother connections between toys and smartphones, better privacy and control, and a more seamless experience toward the end of 2022.”
Lora H. DiCarlo , founder and CEO of Lora DiCarlo, also points to the increased mainstream acceptance of sexual wellness as something that’s helped customers better understand what they enjoy in bed. “With this increased education and demand, sextech companies need to step-up and satisfy the market,” she says. “In 2022 we can expect to see new functions that help sophisticated shoppers get bigger orgasms with consistent, precise, and pinpointed stimulation.”
The brand’s Osé 2 , Sway , and Baci products were all designed using biomimicry . “That means our in-house engineering team studied the motions of the mouth, tongue, and finger and translated these sensations into microrobotics,” says DiCarlo. Thanks to tech like this, you can expect to see more toys that cater to specific sensation preferences, with features that basically do everything for you. Can I get a hell yes ?
Cock rings and penis sleeves have been around for ages, but we rarely see or hear them talked about in the mainstream. Thanks to those shifting attitudes we keep mentioning (it’s a revolution!), all of that’s about to change.
“Since the onset of COVID began, men’s sex toy sales have gone up increasingly as men are becoming more and more comfortable buying toys for themselves, instead of only buying products for their female partners,” says Minor. “Men’s sexual health, in general, is becoming a more talked about topic and the cultural attitudes towards men buying sex toys has shifted.”
The same can be said about anal play . According to Minor, it’s become more common than ever before, and we’ll see that reflected in sex toy sales this year. "We rarely hear about all the people who wear butt plugs outside their bedroom, men and women who enjoy rimming , or straight men who love being pegged .”
All that in mind, expect to see new innovations that cater to penis-owners, like the LELO F1S™ V2 , spring up everywhere. It’s about damn time.
Last but not least, Cole says more sustainable materials like ocean plastics, vegan leathers, aluminum are making waves in the industry for 2022. This means longer-lasting products made from sustainable materials, like the Womanizer Premium ECO , and more eco-friendly packaging.
“Currently, we are in the extensive process of evaluating how much CO2 emission we produce to determine how to best go about reducing it,” says Rief. “We are also working to minimize plastic from our packaging and have already updated several of our products to use paper packing instead.”
All this means 2022 is going to be a huge year for sex toys, so if you haven’t already explored the world of self-pleasure, consider this your sign to start playing ASAP. Watch this space for all the tricks, tips, and updates—you won’t want to miss them, trust.

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