Neon Signage As Advertising Solution
In the sign industry, neon signs are electrically illuminated sign lighted by long glowing gas-discharge lamps containing rarefied green or yellow gases. They're the earliest use for neon lights, which was first demonstrate in a large-scale show in Paris in December 1911 by Georges Claude. A year later, Claude received the first of his patented neon signs from his American business partner, W.C. Johnson.
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Neon signs now come in numerous shapes, sizes and color combination's. For instance, the sign and background can be identical or they can be paired with complementary colors like red and orange. The neon signs are also available in various signature and stylized patterns. Some of these signs have very pronounced lettering with alternating shades of green and yellow. Some of these neon signs have additional features like blinking lights, music notes, and flashing numerical displays.
Neon signs use a metal-based light source called argon gas which is enclosed in a fiberglass casing. Neon signs can also use an inert gas instead of argon gas. The inert gas is generally a mix of oxygen and nitrogen, though in some applications, pure oxygen is preferred. A neon sign's light source is encased inside an airtight tube of clear, plastic tubing. The tube allows the neon signs to draw just enough external light to supply the sign's illumination.
When it comes to selecting the best signs for your business, you have several options. One option is to find neon signs that are already in place. You can visit local sign shops to find neon signs that are already attached to buildings. Another option is to visit sign manufacturers such as LGB Signage and Optix to find ready-made signs in your area.
One thing you will notice about neon signs made by LGB and Optix is that they feature rigid tube bases that allow them to be mounted on almost any type of building or surface. Most importantly, however, you can attach these tubes in a variety of configurations, depending on the application that you need the display for. For instance, Optix makes rigid tube bases in a wide array of configurations that can be attached to both poles and ribs of buildings. LGB offers similarly flexible tube bases that are available in single and multiple configurations.
One of the advantages of using neon signs is that they offer a quick and easy method of advertising because they do not require any type of electrical current to power the display. Electrical current is one of the biggest reasons that conventional neon signs fail to catch the attention of their consumers. When a person looks at a conventional sign, he or she has to deal with an unstable and annoying electric current that can trip the shopper up when the signal goes out or when the lights go out. With a short-term solution like a neon display, businesses can help promote themselves without resorting to potentially harmful electrical solutions.
Businesses that rely on indoor lighting should definitely use the benefits of long-term fixture solutions such as those found with LGB and Optix. These long-term solutions ensure that your neon signs remain lit for many years to come. If you want your business to be on the cutting edge of advertising technology, then consider investing in some good long-term indoor lighting solutions.
One thing that really draws attention to any business is its location and whether or not it's located in an ideal place for that business. No business owner would ever knowingly advertise in an area that did not have the potential to generate business. But with this new wave of advertising, more businesses are starting to see the benefits of location optimization as well. While a lot of small businesses are starting to utilize outdoor signs, few are taking advantage of the benefits of long-term fixture options like those found with LGB and Optix. It may take a bit of time before we see a shift towards location-targeted advertising, but we're all waiting in the wings for this new paradigm shift.