Nechaev S.Yu. "Antinapoleon"
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Napolyon dönemi konusunda ünlü bir tarihçi ve uzman olan kitabın yazarı, ünlü Fransız imparatorunun, modern okuyucunun iyi bildiği halkla ilişkiler ve pazarlamanın temel ilkelerini sezgisel olarak (ve çok ustaca!) kullandığını gösteriyor. Napolyon Bonapart'ın farkına bile varmadan olduğu ortaya çıktı! - kendi markasını yaratma ve sürdürme konusunda usta bir virtüöz. Napolyon, yalnızca coğrafi değil, zamansal sınırları da aşan ve küresel ölçekte 200 yıldır başarıyla varlığını sürdüren bir “küresel marka”dır. Napolyon'un kim olduğunu bilmiyor olabilirsiniz ama onun hakkında bir şeyler duymamak imkansız! "Tarih gerçeğin gücü değil, gerçeği yorumlayanın gücüdür" diye vurguluyor Sergei Nechaev. Ve yorumcu ne kadar yetenekli olursa, herhangi bir fikri kitle bilincine taşımak o kadar kolay olur. Bu kitap ciddi ve aynı zamanda büyüleyici tarihsel araştırmaların bir örneğidir. Tarihe ve siyasete gerçek anlamda ilgi duyan herkes için.
Siteye Git (Ürün Sayfası) »
Siteye Git (Ürün Sayfası) »
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