Natura Brazilian

Natura Brazilian




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Natura Brazilian

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From Wikipedia, the free encyclopedia
Brazilian manufacturer and marketer of beauty products
Ibovespa companies of Brazil (as of 19 October 2021 [update] )
Natura & Co is a Brazilian global personal care cosmetics group headquartered in São Paulo . The Natura & Co Group currently includes Natura Cosméticos, Aesop , The Body Shop and Avon . The Group is present in 73 countries across all continents except Antarctica. Natura Cosméticos, the parent company, was founded in 1969 by Antônio Luiz Seabra and became a public company listed on São Paulo Stock Exchange in 2004. Currently the company is the largest Brazilian cosmetics company by revenue. In May 2019 Natura & Co announced that it had entered into definitive agreement to acquire Avon Products , Inc. The transaction was approved by Brazilian regulations authorities in the beginning of November 2019 and was completed in January 2020, making Natura & Co the 4th largest pure-play beauty company in the world.

In 1974, Natura adopted direct sales as sales model. In 2018 it had more than 6.6 million "consultants" (resellers) worldwide being the largest in the world.

Natura is a founding member of the Union for Ethical BioTrade , gradually ensuring that its sourcing practices promote the conservation of biodiversity, respect traditional knowledge and assure the equitable sharing of benefits all along the supply chain. During the steps of their development and production of cosmetics, Natura does not test on animals and follows the most stringent international safety standards. [3]

Being a public company since 2004, its shares are listed on Novo Mercado (the highest level of corporate governance or Stock Exchange Ibovespa ). Natura's performance in 2017 shows a consolidated gross revenue of R$9.9 billion, a growth of 24.5% over the previous year. Its consolidated net income was R$670.3 million.

In 2005 they opened their first boutique in Paris , France .

The major competitors of Natura are O Boticário , L'Oréal , Estée Lauder Companies , Jequití and others.

On January 6, 2020, Natura began trading on the New York Stock Exchange (NYSE). [4]

Natura is a one-level marketing company. [5]
Natura promotes its image as an eco-friendly, [6] sustainable company (using natural products, working toward sustainable environment and social support etc.). The company also uses ordinary women rather than supermodels in its advertisements. [7]

Natura & Co operates more than 3,200 stores, considering Natura, The Body Shop, and Aesop's operations. The direct sales channel has more than 6 million consultants among all brands. The company also encourages personal development, material and professional consultants and advisors.

Roberto Marques ( Chairman ) João Paulo Ferreira ( CEO )

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Brazil's top cosmetics company, 
Natura Cosmeticos
S.A., whose competitive differential is the development of products based on the biodiversity of the Brazilian flora, has recently obtained a 'Benefit Corporation' (B Corp) sustainability certification. The certification stamp, which is run by B Lab, a non-profit U.S. organization responsible for B Corp certification, is designed to encourage high standards of environmental and social stewardship and transparency among business.
Currently there are more than 1,170 B Corp businesses located in 37 countries, the majority of which are small and privately owned. Natura has become the largest -- and first publicly traded company -- to attain the certification. Other significant companies that have recently obtained a B Corp certification are crowdfunding platform Kickstarter, which in March passed the $1 billion mark in pledges ; and Green Mountain Power, the first B Corp utility; it supplies electricity to 80% of the households in Vermont.
A researcher work's at a Natura plant in Brazil (PHOTO: Paulo Vitale/Courtesy of Natura)
Natura was founded in 1969 by Antonio Luiz Seabra (now a billionaire) as a door-to-door business. It employs 7,000 and is present in Argentina, Bolivia, Chile, Mexico, Peru, Colombia and France. The company operates a network of 1.7 million sales consultants (think "Avon ladies") throughout the world. In December 2012, Natura acquired 65% of Australian cosmetics manufacturer Aesop for a sum reported at $71.6 million .
Billionaire Guilherme Peirao Leal , who joined Natura in 1979, today co-chairs the company along with Seabra. Leal is also known for promoting biodiversity and sustainable business practices, and is a prominent member of the Brazilian arm of the
World Wildlife Fund
(WWF). In 2010, he briefly resigned from Natura to run as the Green Party candidate as Marina Silva's vice-president. He lost the election.
Natura's certification as a B Corp indicates that the program is gaining momentum among major economic players. With $2.65 billion in sales reported last year, Natura is expected to help all the other B Corp-certified companies to solidify their commitments for the future, thanks to its long history in sustainable growth. In a recent announcement, the company promised to pursue "concrete commitments" and to adopt new sustainability guidelines by 2020.
In the U.S., certification as a B Corp can provide significant legal protections for companies seeking sustainability objectives, both from shareholders and potential takeovers. As a result, companies with documented commitments to sustainability such as eyeglass firm Warby Parker and ice cream maker Ben & Jerry's (which is owned by consumer goods giant Unilever) have sought the designation. But B Corps' biggest value is attracting high-quality employees.
According to Kate Kerr, communications director at B Lab, a B Corp certification can be very helpful for companies trying to attract the best talent. Not surprisingly, a Brookings report published in May indicated that 64% of millennials are willing to take a pay cut to work for a job they value and 63% want their employers to "contribute to social and ethical causes." "Any business can be committed to measuring their impact and start using business as a force for good,” Kerr said in a press release.
“More than contributing to society by adopting sustainable practices, we want to promote a growing movement to raise awareness and find solutions for a more balanced and fairer future from the economic, social and environmental standpoints," Natura's CEO Roberto Lima said in a press release. “Attaining this important certification strengthens our belief that, yes, we should seek profits, which is the basis of our activities, but that this shouldn't be the sole purpose of our existence.”

Natura Cosmeticos SA is engaged in the development, manufacture, distribution, and sale of cosmetics, producing a full range of cosmetic products. The company products include deodorants, sunscreens, lotions, creams, lipsticks, and perfumes. The company was founded by Antônio Luiz da Cunha Seabra and Guilherme Peirão Leal in 1969 and is headquartered in Sao Paulo, Brazil.
Industry Household & Personal Products
Global 2000 (2013) Dropped off in 2014
After the announcement of its merger plan with Natura, Avon shares have gained 40% in value. Trefis details the structure and potential valuation for the merged Avon-Natura entity in the interactive dashboard What Will The Combined Avon-Natura Entity Look Like, And How Much Could It Be Worth?
Avon Products entered into a merger agreement with Natura Cosmeticos to form the world’s largest direct-selling company. The Trefis interactive dashboard on Avon & Natura captures the impact of changes in various parameters on prospective gains for Avon’s shareholders from the deal
Natura Cosmeticos, the Brazilian cosmetics giant, is in advanced talks to buy American beauty company Avon.
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Around the globe, many top companies have not appointed any women to their boards. Almost a third of the companies in the U.S., nearly half the companies in the U.K. and 89% of the companies in Japan have ZERO women on their boards. According to the 2012 Women on Boards report from GMI Ratings, the corporate governance research firm, 39.8% of the world’s largest companies have not appointed any women to serve on their boards. This is a list of 13 global companies with ZERO women on their boards.
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Videosee photosForbes ImagesClick for full photo gallery: Advice From The Most Innovative Leaders We're proud to be publishing the first appearance of the World's 100 Most Innovative Companies, a ranking that we hope to make an annual (maybe even quarterly) event highlighting the companies that investors believe to be the best [...]
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