Naked Clothing
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The hottest online brand bringing you the best in fashion and accessories from around the world. As our customer, you are at the heart of everything we do. From offering you new arrivals every day and free delivery and return, we aspire to provide you with the best online shopping experience. Born 2015 in Sweden, we are getting ready to take over the fashion world and prove that clothing can be affordable and on-trend. Working together closely with brand ambassadors and content creators from all over the world, we strive to show you the most updated, on-trend styles on all channels.
Our designs are made for you and give you the freedom to express yourself through fashion. As we know that fashion is not a necessity’ but part of your DNA, we ensure to always feature the latest trends with prices that won’t break the bank. Browse our wide selection of summer dresses, t-shirts, sweatshirts, knitwear, bikinis, swimsuits, and jeans from boyfriend to high waisted jeans to find your new favourite piece today. Add a final touch to your outfit with our jewelry and shoes to look fabulous no matter where you go.
Still looking for some outfit inspo? Our social channels are constantly updated with new content and styles that are in vogue. We love social media and we know you do, too! NA-KD is digitally native - we are born online and will continue to expand and improve in order to allow you a smooth shopping experience...every day and night. Our secret to success? Having incredibly dedicated, talented people in our team who work hard to offer you the hottest pieces in women’s fashion. Combined with close collaboration with some of the most sought-after influencers in the industry, we can go above and beyond for our followers.
But most importantly, we want you to feel comfortable with what you are wearing. Our styles are as unique as our followers, therefore we aim at providing you with anything from sparkly party dresses, dangling earrings and high heels to comfy joggers, hoodies, and sneakers. Develop the courage to stand out or decide to perfectly blend in, no matter what you do - we will provide you with the right outfit.
Find all your favourite fashion brands at NA-KD.com, such as Calvin Klein, Boohoo, Fila, Rut&Circle, Trendyol, Mango, Sisters Point and many more!
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From humble beginnings over a century ago as a piece of practical sportswear, the polo shirt has transcended every social, economic and gender distinction. Totally ubiquitous and, like anything mass, it’s very easy to overlook the inherent beauty of the polo shirt’s simple design, which is the crux as to why any garment can achieve such impressive longevity in popular cultures.
Today, the polo occupies a fascinating place in the sartorial landscape. As we see traditional codes of dress either merge or get broken down completely, the polo – and the long-sleeved polo especially – is emerging as the casual shirt’s heir apparent. A relaxed, easy-wearing and pleasingly textural alternative that still retains some of the shirt’s classic handwriting, it’s as at home with a pair of shorts as it is worn smartly under a blazer, and brings to any outfit a certain softness and elan that a crisp cotton poplin is simply not capable of.
If there is one maker that has mastered the sartorial polo, it’s boutique Italian label Naked Clothing. In short, it produces some of the finest-made and most luxurious-feeling cotton polo shirts that will ever grace your shoulder blades.
Naked Clothing was founded by the gentlemanly and wonderfully enthusiastic Filippo Matera in 1995. Matera has been in the game since his university days and brings a wealth of craft knowledge to bear with his brand. He realised in the early nineties that there had been a monumental shift in the menswear landscape towards the informal and as a result saw space for a brand like Naked Clothing to exist. “I wanted to produce casual shirts and then move forward and apply the same techniques to other materials such as jersey, piquet and denim,” he says. The brand became known for taking stone-washing techniques traditionally used in jeans making and applying them to casual and polo shirting. As the brand developed, so did Martera’s mastery of washing techniques. Indeed, a Naked Clothing cotton polo possesses the kind of supple and opulent handle one might expect from pure cashmere, much less cotton jersey.
Naked Clothing’s factory is based in Andria, in southern Italy, which is also where Matera sources the lion share of his cotton. “My factory in Andria is a jewel to me,” Matera tells me. This area of southern Italy also plays home to big players in the fashion industry, who seek out the region’s expertise in the production of fine shirting.
Whilst he is a designer and a businessman, Matera’s methods in achieving his shirts’ softness and richness of colour is more akin to alchemy. Two primary colours are used to create his shirts: white-ecru, which is then dyed, and indigo blue, which is then treated to get different shades. Then, to give the shirts their imperial softness, they go through the impressively-named ‘ennoblement stage’. “We use silicone and natural softeners which give this cashmere-like effect to the cloth,” says Matera, “and it resists washing as well.” Matera also uses an enzyme called rasapelo on the cloth prior to the final treatment. “What the enzyme does is burn the outer layer — the hairy layer — of the cloth so that even after many washings, the cloth quality is not affected. Together with the silicone and natural softeners that we use, this ensures our clothes last for a long time in a perfect state.”
Naked Clothing offers a range of shirting wardrobe staples which we now have the pleasure of stocking on The Rake’s Atelier, including polo shirts, T-shirts, long sleeve polo shirts, regular shirts with collars ranging from cutaway to forward point — thus meaning that there’s something for every discerning man. In regards to fit, Matera studied the human body prior to developing the patterns and has settled on two fits: a slimmer cut for pique polo shirts and jersey T-shirts, and more classic, regular for shirts, polo shirts, denim shirts, pipeline and jersey shirts. He’s fastidious about ensuring they retain their shape as well. “My shirts don’t shrink because all the garments come out of the assembly sized to face the dying process at 90° and the washing one at 60°. These allow them to reach the correct sizing parameters.”
Whether you’re looking for a replacement for your shirt, something for weekend jaunts, or for holidays in the Côte D’Azur layered under a linen blazer, Naked Clothing’s offering is just the ticket. With a scrupulous amount of attention to detail, complementary fit, high-quality fabrics, various styles and innovative but natural processes they’re some of the finest polo shirts we’ve come across.
I make polo shirts in denim first. But special ones. I treat my denim so it is as soft as silk. But not only,I wanted to make polo shirts inspired by Gianni Agnelli when he was in Capri so i did apply the same techniques to other materials such as jersey, piquet, fleece, corduroy, linen, popeline, all the fabrics which contain the cotton with a bit of elastan .I became a true master when it comes to washing and dyeing techniques traditionally used in jeans making and applying them to casual and polo shirting. Instead know also that the average life of my cotton line thanks to all these special treatments and « savoir faire » is ... 6 years.
Since our humble beginning, Filippo Matera thought to wear the business man during the weekend,
So, after a week of hard work, the business man desires stay casual but elegant, ready to go with family or friends in a country club, or in a golf club, or in a country club.
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