NYT Introduces Swipe-End Engagement Feature

Headline: 'NYT Introduces 'Prompt After Swiping' Feature to Boost Reader Engagement'

New York, May 10, 2025 – The New York Times has unveiled a groundbreaking new feature called 'Prompt After Swiping', designed to deepen reader interaction with its digital content. The innovative tool, now rolling out on the NYT app, engages users with thought-provoking questions or related article suggestions immediately after they finish reading a story.

How It Works

When readers swipe to the end of an article, they’ll now encounter a customized prompt—ranging from polls ('Do you agree with this analysis?') to AI-generated discussion questions ('How does this issue affect your community?'). The feature also recommends follow-up reads based on the reader’s interests, leveraging the Times’ advanced personalization algorithms.

A Response to Changing Media Habits

'We know readers often finish an article and wonder, ‘What now?’' said NYT Product Lead Elena Rodriguez. 'With ‘Prompt After Swiping,’ we’re turning the end of a story into the start of a deeper conversation—or at least a smarter next read.'

Early tests showed a 15% increase in time spent in the app, with users more likely to explore related investigative pieces or opinion essays. Some critics, however, worry about potential information overload.

What’s Next?

The Times plans to refine the feature based on feedback, with possible expansions into personalized quizzes and community discussion threads. For now, readers can expect a more dynamic—and slightly more demanding—NYT experience.

Will you engage with the prompts or swipe away? Let us know in the comments.

— The New York Times (Satire Edition)

Note: This is a fictional news piece inspired by real digital media trends. The 'Prompt After Swiping' feature does not actually exist (yet).

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