NRK TV Unveils Groundbreaking 360° Reality Series, Setting Viewer Engagement Record

NRK TV has launched a new 360° reality series that has already shattered the network’s engagement records. The show, titled 'Full Circle,' follows 24 hours in the lives of ordinary Norwegians but gives viewers the sensation of being right there with them by using immersive footage recorded with specialized 360° cameras. According to the broadcaster’s analytics team, the premiere attracted 1.2 million concurrent viewers, a 35% increase over last year’s most-watched episode.

The series’ production involved a partnership with a Norwegian tech firm that developed proprietary stitching software, allowing seamless transitions between scenes without the jarring cuts typical of conventional reality television. Viewers can now control the camera’s focus within the 360° space, exploring the surroundings at their own pace.

Officials attribute the format’s appeal to its realism and the curiosity it sparks in audiences hungry for authentic interactions in a media landscape dominated by scripted drama. The program is slated for additional episodes over the summer, with NRK already securing distribution deals in several European markets.

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