My PPC Portfolio: Selected Projects & Achievements

Hello,

My name is Volodymyr, and I'm a PPC Manager excited to share my portfolio with you. Over the course of my career, I’ve successfully managed campaigns for around 20 clients across multiple regions, including the EU, US, UK, CIS, EMEA, and APAC.

Due to NDAs, I can’t disclose every detail for certain clients. However, I have handled budgets of up to $110,000 per month, demonstrating the scale at which I operate. Below is a non-exhaustive list of the projects I’ve worked on and the results we achieved.

Client: NDA

Niche: eCommerce / Nutra

Geo: UA

Objective: Launch advertising from scratch and provide ongoing support

Collaboration Period: 6 months

Total Budget: 323K UAH

• Key Results:Met KPI targets for total revenue and cost per conversion
• Total Sales: 2,370
• Revenue Generated: 2,100,000 UAH
• ROI: 650%

Client: NDA

Niche: SaaS / AI Tools

Geo: Tier 1, Tier 2

Objective: Set up a new Google Ads account from scratch

Collaboration Period: 2 months

Total Budget: $12,100

• Key Results:Achieved KPI targets for cost per conversion and number of registrations
• Registration Conversion Rate: 16.25%
• Average Purchase: $9
• New Clients Acquired: 4,862
• Total Revenue: $43,758
• ROAS: 362%

Client: NDA

Niche: SaaS / B2B

Geo: Tier 1

Objective: Set up advertising from scratch and provide ongoing management

Collaboration Period: 3 months

Monthly Budget: $82,000

• Key Results:Achieved KPI targets for total installs and cost per conversion
• Total Installs: 345
• Sales: 317
• Average Sale Value: $1,155
• Total Revenue: $366,135
• ROAS: 448%

Client: NDA

Niche: Online Education / EdTech

Geo: Ukraine

Objective: Generate leads for online courses via registration forms and free lesson sign-ups

Collaboration Period: Apr 7 – Jul 10, 2025

Total Budget: ₴81,100

Key Results:

• Total Clicks: 38,700

• Leads Generated: 375

• CPA (Cost per Lead): ₴216

• Conversion Rate: ~0.97%

• CPA decreased by 14% during campaign

My Role:

• Built campaign structure by course categories

• Developed keyword strategy for Search campaigns

• Set up and optimized Performance Max campaigns

• Excluded low-intent audiences to improve lead quality

• Managed negative keywords and refined search terms

• A/B tested creatives and scaled top-performing assets

Client: NDA

Niche: Travel & Tourism / Private Yacht Charters

Geo: New York, USA

Objective: Drive bookings for private charter experiences

Period: May - July 2025

Budget: $25,700

Results: - Clicks: 20,800

Conversions: 216

CPA: $119

Performance improvement: +127 conversions period-over-period

Average booking value: $2,300 - ROAS = 19x

Client: NDA

Niche: E-commerce / Furniture Sales

Geo: Ukraine

Period: Nov 25, 2024 – Jul 22, 2025

Total Ad Spend: ₴1,540,000

Key Performance Highlights:

160,000 clicks across campaigns

3,350 conversions tracked via GTM

CPA: ₴460

Avg. CPC: ₴9.6

Conversion Rate: ~2.1%

Estimated ROAS: ~6.5x

My Contribution:

Developed a granular campaign structure based on product categories and pricing tiers;

Launched and optimized a combination of Search and Performance Max campaigns;

Implemented enhanced conversion tracking via Google Tag Manager;

Conducted A/B testing of creatives and refined ad copy for best-performing assets;

Reduced CPA through search term optimization, negative keywords, and placement exclusions;

Delivered consistent results over 8 months of active scaling and refinement.