Mr Skin Owner
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Mr Skin Owner
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Updated Jul. 12, 2017 6:08PM ET / Published Aug. 09, 2014 5:45AM ET
On Aug. 10, 1999, an ex-worker at the Chicago Mercantile Exchange started a website that served as a database for actresses’ nude scenes in movies. And 15 years later, Mr. Skin is still going strong.
There’s a scene midway through Knocked Up , Judd Apatow’s seminal comedy about a man-child who’s forced to navigate the treacherous terrain of adulthood after a one-night stand, wherein Ben Stone’s (Seth Rogen) world is rocked to its core. Up until that point, he and his stoner friends—played by Jonah Hill, Jason Segel, and Martin Starr—have been working tirelessly on a website that will specialize in telling you exactly when you can see your favorite movie actresses’ nude scenes. Stone describes his upcoming site to Pete, played by Paul Rudd, who’s less than impressed.
“You mean like Mr. Skin?” says Pete. “Who’s Mr. Skin?” asks Stone. “You know, Mr. Skin!” Pete exclaims, before unleashing a demented smile—mimicking the site’s grinning man logo.
Mr. Skin, you see, is a website that serves as an IMDB of sorts for female nudity on film and television. It was founded in Aug. 1999 by Mr. Skin, a.k.a. Jim McBride—a former worker at the Chicago Mercantile Exchange who had, after years of viewing, developed an encyclopedic knowledge of nude scenes on film. The site attracts approximately 9 million unique visitors a month, and McBride is a regular guest on The Howard Stern Show , which is where Apatow first caught wind of him.
McBride is in town to celebrate the skin site’s 15 th anniversary. And today, Mr. Skin is more popular than ever, employing a team of 35 people—including 10 that work out of their home base of Chicago, and a number of “Skin Scouts” who track down nude scenes in advance at film festivals and promo screenings. He’s also, he claims, sent advance screeners by the major film studios themselves, who wish to feature their nude scenes on his site for some extra publicity.
“Agents and PR people in L.A. are always on it,” says McBride. “Let’s say someone wants to direct a movie and they’re thinking about including a nude scene. They go on the website and check it out to see what she looks like with her top off instead of guessing.”
In person, McBride, 51, isn’t what you’d picture when you think of a movie nudity maven. He’s well dressed, tall, and has long, wavy black hair—like, say, Jon Hamm’s less attractive brother. He’s also married with three children. Over lunch, we discuss his nudity-filled career.
When did you first become interested in nudity on film?
Every teenage boy is into nude scenes on film—but I took it to the next level. Instead of missing it, I would record it. I had a Betamax back in 1980, and I’d tape the nude scenes in movies. So, I’d have these 5-hour Betamax compilation tapes of just nude scenes from movies. After doing that for a few years, I became pretty knowledgeable on the subject. And remember: Back in 1980-81, there was only a little over a 20-year window of nudity in movies, so there wasn’t as much to know. I continued to be a fan and research, record, and watch nudity in movies throughout the ‘80s and ‘90s. But with the 5-hour tapes, I’d invite friends over and we’d watch them for an hour and pop a few beers before going out, and then we were ready to hit the streets. For me, you could see a porn movie and you don’t know who the person is and they obviously go a lot farther, but there’s a thrill when you feel like you know someone—like an actress, who you see doing interviews on television and photographed in magazines constantly—and get to see them naked. Who would you rather see naked—a total stranger, or someone you think you know and idolize?
Do you remember some of the early nude scenes that were favorites of yours? I’ll never forget it: One of the first movies I taped was a 1976 drive-in movie called Bobbie Jo and the Outlaw , which has totally been forgotten, but in the first 33 minutes Lynda Carter was naked four times. And in her final nude scene, she’s skinny-dipping with a Native American chief doing mushrooms, and you can see her breasts. I remember thinking: Gosh… I’ve been watching her Saturday mornings on Wonder Woman, I can’t believe she’s naked… I wonder who else is naked? So then I found Marcia from The Brady Bunch who’s naked in this movie called Texas Lightning. A year after The Brady Bunch ended, Marcia’s in a movie chain smoking, swearing, and showing her breasts. It was wild.
So when did you think of monetizing it?
It was a party trick throughout the ‘80s and ‘90s where friends would come up to me and quiz me about it. They’d come up to me and I’d be drinking a beer, and they’d say, “Has Susan Dey from The Partridge Family ever been naked?” And I’d say, “Yeah— First Love in 1977 with Beverly D’Angelo.” So I’d just do it for fun. But I was working at the Chicago Mercantile Exchange and one of my friends invited me out for drinks, and this guy’s friend, Harry Teinowitz, had a radio show on WMVP in Chicago, and the quizzing starts. They’re firing off actresses and I’m doing my thing, and the radio show guy says, “You’ve got to be kidding me… you need to come on my radio show and do this to a live audience.” So I said, “If I come on your show I don’t want to use my real name”—because I worked for the Chicago Mercantile Exchange—“so let’s use a moniker.” The first one he suggested was “Mr. Naked.” I said, “You got any others?” And he said, “What about Mr. Skin?” It sounded good. This was back in 1996.
And how was your radio show stint received? It really caught on and the host said, “We’ve never received so many calls before,” so I’d go back on the radio show every couple of months and do my thing and then went on a few other radio shows, like The Steve Dahl Show , and it kind of caught on and I got a reputation throughout Chicago for this “gift.” With Steve
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