Movieass

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Movieass
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American subscription-based movie ticketing service
Film4 AI Film Raw production Lava Bear Films
Emmett/Furla/Oasis Highland Film Group Fiore Films
Emmett/Furla/Oasis Pulse Films Uncorked Productions FilmScience
Emmett/Furla/Oasis Highland Film Group Diamond Films Productions Leomus Pictures The Fyzz Ingenious Media
Emmett/Furla/Oasis Diamond Film Productions Highland Film Group
Highland Film Group Emmett/Furla/Oasis Diamond Film Productions The Fyzz Ingenious Media WarParty Films


^ Olson, Mathew (July 31, 2018). "A Timeline Of MoviePass's Rapid Rise And Fall" . Digg . Retrieved September 15, 2019 .

^ Jump up to: a b Zaveri, Mihir (July 29, 2018). "Future of MoviePass Is in Doubt After Service Outage, Experts Say" . The New York Times . ISSN 0362-4331 . Retrieved July 30, 2018 .

^ McArdle, Megan (August 2, 2018). "Three theories on why MoviePass failed" . Washington Post . Retrieved August 3, 2018 .

^ Locklear, Mallory (August 24, 2018). "MoviePass forces annual subscribers to its new three-movie plan early" . Engadget . Retrieved August 25, 2018 .

^ "MoviePass Parent Company Files For Bankruptcy" . Variety . January 29, 2020.

^ Linnane, Ciara. "MoviePass parent Helios and Matheson files for Chapter 7 and stock falls to zero" . MarketWatch . Retrieved January 29, 2020 .

^ Jump up to: a b c "Netflix Co-Founder's Crazy Plan: Pay $10 a Month, Go to the Movies All You Want" . Bloomberg.com . August 15, 2017 . Retrieved August 16, 2017 .

^ Guerrasio, Jason. "Ousted MoviePass cofounder Stacy Spikes breaks his silence on the startup's whirlwind rise and crash to financial reality" . bisnessinsider.com . Insider Inc . Retrieved August 20, 2019 . So we cofounded MoviePass. I focused on getting the product built, and he focused on the funding.

^ Jump up to: a b c Fleming, Mike Jr. (July 1, 2011). "UPDATE: MoviePass Gets Its Ticket Punched As Trial Launch Is Cancelled After Two Movie Chains Give It Thumbs Down" . Deadline Hollywood . Retrieved August 16, 2017 .

^ Lawler, Ryan (June 27, 2011). "Will MoviePass' subscription plan connect with moviegoers?" . gigaom.com . Retrieved August 24, 2021 .

^ "MoviePass Tries Unlimited Movie Plan Again, This Time With Help" . TheWrap . August 30, 2011 . Retrieved August 16, 2017 .

^ Brustein, Joshua (January 18, 2013). "A Movie a Day, Without Breaking the Bank" . The New York Times . ISSN 0362-4331 . Retrieved August 16, 2017 .

^ Tuttle, Brad. "MoviePass Goes National: Unlimited Trips to the Movies from $25 Per Month" . Time . ISSN 0040-781X . Retrieved August 16, 2017 .

^ "Ex-Netflix Exec Mitch Lowe Takes Over as MoviePass CEO" . Variety . June 28, 2016 . Retrieved October 27, 2017 .

^ Lang, Brett (July 2016). "MoviePass to Experiment With New Pricing Models, CEO Says" . Variety . Retrieved August 17, 2017 . What they’re trying to do is eliminate the unprofitable people. The people who use the service all the time.

^ Jump up to: a b Hardawar, Devindra (July 12, 2016). "MoviePass unveils new prices, starting at $15 a month" . Engadget . Retrieved October 21, 2016 .

^ "MoviePass Gets Serious About Customer Acquisition" . The Hollywood Reporter . Retrieved November 6, 2017 .

^ Verhoeven, Beatrice (December 19, 2016). "MoviePass Launches Partnership with Studio Movie Grill" . TheWrap . Retrieved June 4, 2018 .

^ Jump up to: a b Lang, Brent (August 15, 2017). "MoviePass Sells to Helios and Matheson Analytics" . Variety . Retrieved August 16, 2017 .

^ "MoviePass's Crazy Popular Subscription Deal Immediately Crashed the Site" . Inverse . Retrieved August 17, 2017 .

^ Cakebread, Caroline (September 14, 2017). "After cutting prices for its movie-a-day subscription service, MoviePass is struggling to keep up with demand" . Business Insider . Retrieved September 21, 2017 .

^ Williams, Trey (October 24, 2017). "MoviePass is now servicing more than 600,000 subscribers" . MarketWatch . Retrieved October 27, 2017 .

^ McNary, Dave (February 8, 2017). "MoviePass Tops 2 Million Mark in Subscribers" . Variety . Retrieved March 9, 2018 .

^ Morgan, Richard (April 23, 2018). "MoviePass owners weighing merger despite burning through cash" . New York Post . Retrieved June 5, 2018 .

^ Jump up to: a b Lang, Brent (January 19, 2018). "Sundance: MoviePass Announces It Will Acquire Films" . Variety . Retrieved January 19, 2018 .

^ Jump up to: a b D'Alessandro, Anthony (January 19, 2018). "MoviePass Launches MoviePass Ventures: Subsidiary Will Co-Acquire Films With Distributors – Sundance" . Deadline Hollywood . Retrieved January 19, 2018 .

^ Allen Clark, Peter (February 10, 2018). "MoviePass lowered it's prices again, somehow" . Mashable . Retrieved February 10, 2018 .

^ "Moviepass Lowers Price To $6.95 Per Month" . Reuters . March 23, 2018. Archived from the original on August 6, 2018 . Retrieved June 5, 2018 .

^ Smith, Gerry (April 5, 2018). "MoviePass Acquires Moviefone to Bolster Film-a-Day Service" . Bloomberg . Retrieved April 5, 2018 .

^ "MoviePass Just Bought Moviefone. Here's What It Means for Moviegoers" . Fortune . Retrieved April 6, 2018 .

^ "MoviePass CEO says he doesn't know if the one-movie-per-day subscription will ever return" . TechCrunch . Retrieved April 26, 2018 .

^ " "MoviePass Unlimited" " . Verge . April 27, 2018.

^ Barret, Brian (May 2, 2018). "MoviePass Revives Its Unlimited Plan" . Wired . ISSN 1059-1028 . Retrieved May 3, 2018 .

^ Goldsmith, Jill (May 31, 2018). "MoviePass Expands And Will Now Make Movies Too" . Forbes .

^ Mills, Chris (June 21, 2018). "MoviePass is losing money faster than ever" . BGR News – via finance.yahoo.com.

^ Jump up to: a b c d Amos, Jim (July 5, 2018). "MoviePass' Worst Month Ever (At Least For Now)" . Forbes . Retrieved September 15, 2019 .

^ Disis, Jill (July 5, 2018). "MoviePass introduces surge pricing" . CNNMoney . Retrieved September 15, 2019 .

^ McNary, Dave (July 5, 2018). "MoviePass Launches 'Peak Pricing' Surcharge" . Variety . Retrieved September 15, 2019 .

^ Gottsegen, Gordon. "MoviePass surge pricing is here: $2 to $6 extra at peak times" . CNET . Retrieved September 15, 2019 .

^ "MoviePass May Survive After All: Inside Its Bold New Business-Saving Plan" . Forbes.com . Retrieved October 23, 2018 .

^ D'Alessandro, Anthony (July 27, 2018). "MoviePass 'Impossible-Fallout': Tom Cruise Pic Blocked On Ticket Service App Following Thursday Night Outage" . Deadline . Retrieved July 31, 2018 .

^ D'Alessandro, Anthony (July 30, 2018). "Is MoviePass Dead? Ticket Service Won't Cover Big Pics Like 'Meg', 'Christopher Robin' In Near Future – Update" . Deadline Hollywood . Retrieved July 31, 2018 .

^ Desta, Yohana. "MoviePass Rises from the Dead After Raising Its Monthly Prices" . HWD . Retrieved August 2, 2018 .

^ "MoviePass keeps plan at $10, but limits subscribers to three movies a month" . TechCrunch . Retrieved August 6, 2018 .

^ "MoviePass is limiting selection to 'up to six films' a day" . TechCrunch . Retrieved August 17, 2018 .

^ Fleming, Mike Jr. (August 7, 2018). "MoviePass Films Sets First Pic: Bruce Willis To Star In '10 Minutes Gone' " . Deadline . Retrieved October 16, 2018 .

^ "MoviePass kills off its annual plan -- even if you already paid for it" . CNET . August 24, 2018 . Retrieved August 25, 2018 .

^ Helios And Matheson: Cash Burn Slows Amid Significant Decline In MoviePass Subscriptions . Seeking Alpha. November 19, 2018.

^ MoviePass Has Lost Over 90% of Its Subscribers in Less Than a Year (Report) . Variety . April 18, 2019.

^ Maddaus, Gene (February 2, 2019). "MoviePass Subscribers File Class Action Suit for 'Bait and Switch' Scheme" . Variety .

^ Palmer, Annie (September 13, 2019). "MoviePass will shut down for good on Sept. 14" . CNBC.com . CNBC . Retrieved September 13, 2019 .

^ Szalai, Georg (September 17, 2019). "MoviePass Gets Takeover Offer From Group Led by Former CEO of Parent Company" . The Hollywood Reporter . Retrieved September 24, 2019 .

^ Whitten, Sarah (November 13, 2021). "MoviePass' resurrection will face old problems and new rivals" . CNBC . Retrieved December 13, 2021 .

^ Smith, Kevin (December 7, 2012). "The Top 25 Most Disruptive Apps Of 2012" . Business Insider . Retrieved October 11, 2014 .

^ Polland, Jennifer; Stanger, Melissa (December 24, 2012). "The Best Of Everything In 2012" . Business Insider . Retrieved October 11, 2014 .

^ "MoviePass Service Adds Funds Your Card When You Reach the Theater" . PC Magazine . Retrieved August 16, 2017 .

^ Jump up to: a b Kelley, Seth (August 15, 2017). "What Is MoviePass? The Pros and Cons of $10-a-Month Unlimited Films" . Variety . Retrieved August 16, 2017 .

^ Jump up to: a b Tuttle, Brad (August 16, 2017). "Everything You Need to Know About MoviePass, the $10 Monthly Subscription for Unlimited Movie Tickets" . Money.com . Archived from the original on August 23, 2020 . Retrieved August 16, 2017 .

^ "Unlimited with Certain Limits, MoviePass' New Policy Brings Frustration" . The Film Stage . January 17, 2017 . Retrieved August 16, 2017 .

^ "Here's how to use MoviePass, the $10-a-month service that lets you see one movie per day in theaters" . Business Insider . Retrieved August 17, 2017 .

^ "MoviePass' $9.95 'unlimited' deal is one movie a day" . Engadget . Retrieved August 16, 2017 .

^ "MoviePass no longer lets you see the same movie more than once" . Engadget . Retrieved April 27, 2018 .

^ McNary, Dave (July 5, 2018). "MoviePass Launches 'Peak Pricing' Surcharge" . Variety . Retrieved July 20, 2018 .

^ Jump up to: a b Lang, Brent (August 15, 2017). "AMC Slams MoviePass, Threatening Legal Action" . Variety . Retrieved August 16, 2017 .

^ "MoviePass Exec Khalid Itum Exits Company" . The Hollywood Reporter . March 13, 2019 . Retrieved March 17, 2019 .

^ Jump up to: a b c d e Wilkinson, Alissa (June 9, 2021). "MoviePass was even shadier than we thought" . Vox . Retrieved February 10, 2022 .

^ "MoviePass reportedly changed account passwords to prevent users from seeing films - The Verge" . August 9, 2019.

^ Al-Heeti, Abrar (August 9, 2019). "MoviePass reportedly changed passwords to keep users from ordering tickets" . CNET .

^ Victor, Daniel (June 8, 2021). "MoviePass Deceived Users So They'd Use It Less, F.T.C. Says" . The New York Times . Retrieved February 10, 2022 .

^ "Operators of MoviePass Subscription Service Agree to Settle FTC Allegations that They Limited Usage, Failed to Secure User Data" . FTC . June 7, 2021.

^ Rahman, Abid (August 22, 2019). "MoviePass Confirms Data Breach That May Have Exposed Credit Card Numbers" . The Hollywood Reporter .

^ Jump up to: a b c D'Alessandro, Anthony (February 14, 2018). "The Orchard & MoviePass Ventures To Unleash Sundance Acquisition 'American Animals' This Summer" . Deadline Hollywood . Retrieved February 14, 2018 .

^ D'Alessandro, Anthony (June 15, 2018). " 'Incredibles 2' Opens To $18.5M In Thursday Previews" . Deadline Hollywood . Penske Business Media . Retrieved June 15, 2018 .

^ D'Alessandro, Anthony (June 17, 2018). "MoviePass Reps 40% Of 'Gotti's $1.67M Opening As Critics Slaughter John Travolta Mob Pic" . Deadline Hollywood . Penske Business Media . Retrieved June 17, 2018 .

^ Vorel, Jim (June 19, 2018). "Something Suspicious Is Happening With Rotten Tomatoes User Reviews for Gotti" . Paste . Paste Media Group . Retrieved June 20, 2018 .

^ Hibbard, James (June 19, 2018). " 'Gotti' fires back at movie critics after terrible reviews: 'A troll behind a keyboard' " . Entertainment Weekly . Time . Retrieved June 20, 2018 .

^ Lang, Brent (May 30, 2018). "MoviePass Parent Company Acquiring Emmett Furla Oasis Films" . Variety . Retrieved June 4, 2018 .

^ Fleming, Mike Jr. (August 7, 2018). "MoviePass Films Sets First Pic: Bruce Willis To Star In '10 Minutes Gone' " . Deadline . Retrieved October 16, 2018 .

^ Hipes, Patrick (February 11, 2019). "MoviePass Films' 'Axis Sally' Adds Trio To Cast" . Deadline . Retrieved February 19, 2019 .

^ Fleming, Mike Jr. (September 24, 2018). "MoviePass Films Takes Equity Stakes In NEON Films 'Monsters And Men' & 'Border' " . Deadline . Retrieved October 16, 2018 .

^ Maddaus, Gene (April 2, 2019). "Boies/Schiller Film Group Sues Over 'Escape Plan' Sequels" . Variety . Retrieved July 20, 2019 .

^ Maddaus, Gene (October 16, 2019). "MoviePass Accused of Contract Breach by Oasis Ventures" . Variety . Retrieved October 16, 2019 .


MoviePass, Inc. was an American subscription -based movie ticketing service [2] [3] majority-owned by Helios and Matheson Analytics .

The service allowed subscribers to purchase up to three movie tickets per month for a monthly fee. [4] The service utilized a mobile app , where users check in to a theater and choose a movie and showtime, which resulted in the cost of the ticket being loaded to a prepaid debit card, which was used to purchase the ticket from the movie theater as usual.

On September 14, 2019, MoviePass shut down its mobile ticketing service. On January 28, 2020, MoviePass' parent company filed for Chapter 7 bankruptcy and announced that it had ceased all business operations. [5] [6]

On November 10, 2021, MoviePass cofounder Stacy Spikes was approved ownership of the company by a New York bankruptcy court judge. Spikes — who was fired from the company in 2018, after it was acquired by HMNY — has been vocal that the company will not repeat the mistakes of the past in its new iteration. A new website for the company includes a mailing-list signup for updates on when the new version of the service launches.

MoviePass was founded in 2011 [7] by technology and entertainment entrepreneurs Stacy Spikes and Hamet Watt. [8] It was backed by major investors including True Ventures, AOL Ventures, Lambert Media, Moxie Pictures and other investors. [9]

The company launched in beta in June 2011 in San Francisco . [10] During initial trials, it encountered resistance from movie theater chains, resulting in the company going on a "temporary hiatus". [9] At first, MoviePass operated with a voucher system. Members printed a voucher on their home computers and redeemed them for movie tickets at participating cinemas. In August 2011, the company partnered with Hollywood Movie Money to conduct its service through its preexisting voucher program and cinema network. [11]

The voucher system was replaced after users complained it was cumbersome. In October 2012, following a national beta test , the service switched to a mobile app and electronically preloaded prepaid card. While MoviePass claimed the card could be used at all cinemas that accepted major credit cards, there was still some hostility from the industry, including AMC Theatres , who publicly disassociated itself from the service. [12] [13]

In June 2016, MoviePass named Mitch Lowe , a former executive of Netflix and Redbox , as its new CEO. Lowe had been an advisor to the company since 2014. [14] Under Lowe, the service began to experiment with different pricing models; Lowe stated that his eventual goal was to have a low-end service at around $20 per month, ranging up towards a high-end service at around $100 with unlimited movies and availability of 3D screenings. In some regions, the service tried offering different subscription plans to users, such as a $50 plan for six movies per month, or $99 for unlimited—both allowing users to purchase tickets to 3D screenings. The new plans were criticized by those who felt that they were designed to gouge "unprofitable" frequent users of the service. [15] [16]

In July 2016, MoviePass unveiled a new plan structure effective in September, with tiers based on two, three or unlimited movies per month. Prices varied by region, with (for example) the two-movie-per-month plan costing from $15 in small markets to $21 in larger ones. The unlimited plans were also modified to remove the previous restriction of one film every 24 hours, with prices ranging from $40 to $50 per month. Lowe argued that the new plans were designed to appeal to those who did not go to movies often. [16] In December 2016, the service had 20,000 subscribers. [17]

Studio Movie Grill purchased a stake in the company in December 2016. MoviePass and Studio Movie Grill were also partnering on testing food features through the MoviePass app including OpenTable (purchases) and Explore More (menu). [18]

In August 2017, a majority stake in MoviePass was sold to the analytics firm Helios and Matheson. At the same time, the company announced that it would lower its price for an unlimited plan allowing one film per-day, to $9.95 per month. Lowe explained that "after years of studying and analysis we found that people want to go to the movies more often, but the pricing keeps going up, and that prevents them from going more. We're making it more affordable for people." Helios and Matheson's CEO Ted Farnsworth stated the service wanted to increase the size of its userbase in order to analyze viewing habits for targeted advertising . Farnsworth compared the model to those of Facebook and Google , whose free services are subsidized by the collection of personal information for advertising. [19] [7] After announcing their new pricing, the company's website went down due to the increase in traffic. [20] By September 2017, the number of subscribers had increased to 400,000, to 600,000 in mid-October, to one million in December, and two million in February 2018. In June 2018, the company announced in a press release that it had more than three million paying subscribers. [21] [22] [23]

Helios advanced MoviePass $55 million from December to February 20, 2018. MoviePass then converted the advances from debt to capital. Helios ownership stake thus increased from 62.4 percent to 81.2 percent. Another $35 million in advances converted to capital put Helios to 91.8 percent allowing for a merger unilaterally initiated by the Helios board. [24] On January 19, 2018 at the Sundance Film Festival , MoviePass announced the new subsidiary MoviePass Ventures, which would co-acquire films with traditional distributors. [25] [26]

In February 2018, the price further dropped to $7.95 per month for new customers if they paid annually. [27] In March, they lowered it to $6.95. [28] In April 2018, Helios and Matheson acquired the movie listings website Moviefone from Verizon Communications 's digital media subsidiary Oath Inc. , with Verizon taking a stake in MoviePass stock. [29] [30]

Also in April 2018, MoviePass quietly removed the unlimited plan for new customers, and replaced it with a new plan limited to three movies per-month, bundled with a complimentary three-month trial of iHeartRadio All-Access. Lowe stated that he was not sure if the previous plan would be reinstated, explaining that "We just always try different things. Every time we try a new promotion, we never put a deadline on it." [31] There was also a change that prohibited MoviePass customers from buying multiple tickets to "select" movies.
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