More About How to Develop and Market New Consumer Products

0-horsepower motor and cable subassembly from Japan. The boosted "405" sold for $83. Handivac engineers started at this time to connect with Japanese production managers. However there were still no distribution channels where Handivac could delight in the "price busting" opportunity it needed. The most appealing channel, though barely dominant, was the growing chains of brochure stores, which offered the Handivac 403 for $63, a 10% reduction from the department store price.

Department stores were still the significant source of income, however rivals were proliferating and the Stratovac II group felt the requirement to provide an increasing variety of more enhanced and more customized items to preserve need at the successful high end. Customers would pay a premium, marketing individuals believed, just if the company might produce many versions that all consumers felt they were getting the right color with the ideal options.

Bulk was also an issue, as was the vacuum's unappealing look. Inside the business, Coolidge's 2 design teams had become more cooperative, especially as the advantages of molded plastic became obvious to everybody. consumer product development process,how to create a successful consumer product,how to design and build a successful consumer product,building a successful product,new product development strategy and process,design and build a successful product,how to develop a new product,new product development stages,product development design and lifecycle,product development stages,stages of new product development,what are the product development process , which had actually been upgraded in plastic anywhere possible, was something of a success for the young Handivac designers over the more standard group.

Eventually the more traditional designers also came to see the advantage of going to Japan for a smaller sized, lighter, more trustworthy motorand for a number of subassemblies important to the company's objective of providing selections of options. Concurrently in the mid-1970s, the Handivac designers were pushing for a complete combining of the style engineering groups and for studying Japanese manufacturing strategies.