Moms Net
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Moms Net
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From Wikipedia, the free encyclopedia
Not to be confused with the similar Netmums .
This article needs additional citations for verification . Please help improve this article by adding citations to reliable sources . Unsourced material may be challenged and removed. Find sources: "Mumsnet" – news · newspapers · books · scholar · JSTOR ( August 2020 ) ( Learn how and when to remove this template message )
Mumsnet is a London -based internet forum , created in 2000 by Justine Roberts for discussion between parents of children and teenagers . [2] [3]
Mumsnet was created by Justine Roberts in 2000, who came up with the idea of a website to help parents pool information and advice, following a disastrous first family holiday with her one-year-old twins. Once back in the UK, Roberts persuaded friends Carrie Longton and Steven Cassidy to help her build the site. [3]
The website grew to become one of the most influential online forums for parents; in November 2009, then–Prime Minister Gordon Brown , opposition leader David Cameron and many other leading UK government ministers took part in live webchats with Mumsnet users. Mumsnet's 10th birthday party was hosted by Google UK at their London headquarters in March 2010. Guests included Ed Miliband and Steve Hilton , and both then-Prime Minister Gordon Brown and his wife Sarah Brown gave speeches. Gordon Brown referred to Mumsnet as a "great British institution". [4]
In May 2011, Roberts founded Gransnet, [5] [6] a sister site to Mumsnet for users over 50.
Roberts, the CEO, was named in The Guardian ' s 2010 Power 100. [7] In February 2013, Roberts and co-founder Longton were assessed as the 7th most powerful women in the United Kingdom by Woman's Hour on BBC Radio 4 . [7] Roberts was appointed Commander of the Order of the British Empire (CBE) in the 2017 New Year Honours for services to the economy. [8]
In 2018, Mumsnet had 1.3 billion page views from 119 million unique users, and a revenue of £8.6 million. [9]
In April 2020, Mumsnet announced a premium membership option. [10]
In November 2009, several political leaders held live chats on Mumsnet in advance of the 2010 United Kingdom general election , [11] [12] [13] in part due to the website's primary demographic being regarded by politicians as key floating voters , with online forums seen as arenas in which their votes could be courted. [14] Then-Prime Minister, Gordon Brown, [15] [16] and the leader of the opposition, David Cameron, [17] [18] both appeared on the website's webchats in quick succession, an event that was highly publicised. [19] Conservative commentator Toby Young , in arguing that Mumsnet users constituted a minor and insignificant demographic, commented that the website's users were "Guardian-reading, laptop-wielding harpies", and that the website was "peopled exclusively by university-educated, upper-middle-class women who are only "swing voters" in the sense that they swing between voting Labour, Lib Dem and Green". [20]
As well as selling traditional advertising spaces on the website, Mumsnet also hosts sponsored discussion threads that act as product placements. These sponsored threads take the form of sponsored Q&A threads relevant to the products being marketed, or of "product tests", where site users are offered free samples in exchange for feedback.
In 2010, the Advertising Standards Authority extended its Code of Advertising Practice to include a requirement that paid-for promotional content on social media should be clearly identifiable as an advertisement. [21] In response to this, Mumsnet began to mark product placement discussion threads as "sponsored threads"; during the website's first 10 years, no systematic distinction existed for users to discern between paid-for discussions and user-generated discussions.
The site has hosted webchats with celebrities and politicians. Then-Prime Minister David Cameron was challenged over the provision of free nappies for disabled children, [ citation needed ] [ when? ] and in 2011, UKIP leader Nigel Farage told Mumsnet users that UKIP MEP Godfrey Bloom was "100% right" in stating that "no self-respecting small businessman with a brain in the right place would ever employ a lady of child-bearing age." [22] In 2019, Jeremy Corbyn and John McDonnell have both faced questions about the Labour Party 's Brexit policy and inter-party issues of anti-semitism. [23]
Jamie Oliver , Dawn French , Gok Wan and Clare Balding have all also taken part in Mumsnet webchats. [24] [25] Hillary Clinton also did a video Q&A in 2014. [26]
Mumsnet has published several parenting books, based largely on the advice posted by the site's users since its launch in June 2000. These are Pregnancy: The Mumsnet Guide (2009), Toddlers: The Mumsnet Guide (2009) [27] and Babies: The Mumsnet Guide (2010). The website's latest parenting guide, The Mumsnet Rules , was published in 2011.
Other publications include a cookbook titled Top Bananas!: The Best Ever Family Recipes from Mumsnet (2014), The Book of Bedtime Stories (2013) [28] and How to Blitz Nits and Other Nasties (2017). [29]
In April 2006, lawyers acting for "childcare guru" and former maternity nurse Gina Ford contacted Mumsnet in response to bulletin discussions of Ford's parenting methods, in which users had advocated for personal attacks to be made on both Ford and her family. Ford's lawyers claimed that these threads constituted being libelled, and requested the immediate removal of the posts in question. After 12 months of discussion, Mumsnet settled the dispute by apologising publicly to Ford and making a contribution to her legal costs. [30]
In November 2010, Mumsnet co-founder Justine Roberts wrote to Prime Minister David Cameron, urging reform of the draft Defamation Bill to address the rise of online publication. [31] [32]
Mumsnet has initiated several national campaigns, and has publicly supported a number of causes related to parenting. Both the ' Let Toys Be Toys ' and ' Let Books Be Books ' campaigns had their roots in discussions held on Mumsnet. [33] [34]
In response to forum users' experience with care and support in the National Health Service for miscarried pregnancies , Mumsnet launched its 'Campaign for Better Miscarriage Care'; [35] the campaign proposed a series of recommendations for improving how parents affected by miscarriage were treated within the NHS, detailed in the Mumsnet Miscarriage Code of Care, [36] which was drawn up in consultation with its users.
In January 2010, the site launched its 'Let Girls Be Girls' campaign. The campaign challenged retailers to ensure that they did not contribute to the premature sexualisation of children through their products and marketing. [37] In December 2010, Let Girls Be Girls was extended, calling for an end to the display of 'Lads' Mags' in the view of children in supermarkets and stores. The campaign received the support of the main UK magazine retailers, with the exception of WHSmith. [38]
In January 2011, Riven Vincent, a regular Mumsnet user with a severely disabled child, received widespread media attention after posting on the site about her despair in the face of local budget cuts. [39] [40] [41] In response to Vincent's plight, Mumsnet launched its 'Respite Care' campaign, which called on local authorities to provide adequate short breaks for families with disabled children. [42]
In June 2013, the site launched a campaign to end sales representatives on maternity wards, [43] following numerous complaints of bad practice and a user survey in which 82% of respondents found it unacceptable for commercial companies to access new mothers on hospital wards. The campaign called on members to write to their local NHS Trusts and MPs, as well as to share their stories of run-ins with sales reps. In response, a number of NHS Trusts across the UK cancelled or revised their contracts with commercial companies, with over 75 MPs signing an Early Day Motion calling for a ban on sales reps in wards. [44]
In August 2013, the site launched the awareness-raising campaign 'This Is My Child', [45] which aimed to support parents of children with additional needs in raising awareness of how the general public could help make the lives of those caring for children with additional needs easier. The site produced a myth-busting guide to additional needs for the public, supporting material produced by its users and partner organisations ( Mencap , Contact a Family and Every Disabled Child Matters ), and hosted a series of blogs and webchats on parenting a child with additional needs.
In May 2017, the site launched a new campaign called 'Better Postnatal Care: Aftercare, not Afterthought', [46] which aimed to address major failings in the postnatal care system found in their 2017 survey. [47]
The forum has been portrayed in the media as being populated by pushy and anxious mothers, including on TV comedy shows such as Outnumbered [ citation needed ] and Bad Education . [48]
In 2018, Catriona Jones of the University of Hull alleged that websites such as Mumsnet, which focused on graphic and negative accounts of childbirth, had led to a rise in tokophobia (fear of childbirth) in Britain. [49]
In March 2012, Fathers4Justice launched a campaign highlighting Mumsnet's alleged agenda of misandry . The campaign included a naked protest at Marks and Spencer , one of Mumsnet's advertisers, with the protestors stating it was an attempt to draw attention to the "naked truth" that Mumsnet promoted gender hatred. Fathers4Justice activist Matt O'Connor stated that "When you look at the language being used in some of these forums, you can see how unacceptable it would be if it was aimed towards other races or sexualities, but it seems to be widely accepted against men." [50]
The site has been criticized on the grounds it hosts transphobic content. [51] In 2018, Mumsnet introduced new rules regarding discussion of transgender issues after controversy surrounding allegations of allowing transphobic discussion, a move which was seen as a positive by LGBT activists, but faced criticism for restricting use of the terms ' cisgender ' and ' TERF '. [52] Eve Livingston, writing for Vice , described the forum as a "toxic hotbed of transphobia". [53] Edie Miller, writing for The Outline in 2018, stated that "Mumsnet is to British transphobia more like what 4chan is to American fascism . The tendencies were already there, but a messageboard to amplify them and recruit people to the cause never hurts." [54]
In October 2019, Upfield , the makers of Flora margarine , withdrew from a "Mumsnet rated" promotional agreement after campaigners drew attention to alleged transphobic content on the site. [55]
11 January 2000 ; 22 years ago ( 2000-01-11 ) [1]
See the main article on this topic: Woo
Mumsnet is a British website for women with children . It is centered around discussion forums which allow debate on subjects related to parenting and families as well as other topics. [1] It has occasionally been accused of wielding surprising political influence. More recently, it has become notorious for transphobia as well as a variety of other delusional ideas, from vaccine woo to dinosaur denial.
The site has become a (widely ridiculed) part of British culture, with its own strange language such as DH (dear/darling husband), DD (dear/darling daughter), BC (before children), and LMP (last menstrual period). [2]
There are also offshoots of the site, e.g. "Gransnet" (for women over 50). [3]
Mumsnet was founded in 2000 by Justine Roberts , with help from Carrie Longton and Steven Cassidy. Roberts is the wife of Ian Katz , formerly deputy editor of The Guardian and now editor of the BBC 's prestige news program Newsnight . Roberts was awarded a CBE in 2017 for services to the economy (not to women per se ).
For a while around 2010 politicians devoted a lot of time to wooing Mumsnet and its supposedly vast audience of mums (mothers are much more authentic than women who don't have children, who always seem a bit suspicious [4] ). This was particularly the case among the British Labour Party , with Gordon Brown and Ed Milliband attending its 10 th anniversary party in 2010, and Gordon's wife Sarah being interviewed. [5] Tory leader David Cameron also made multiple appearances. [6] The Guardian provided assiduous coverage of the site's every celebrity visitor, possibly because its then deputy editor Ian Katz was married to Justine Roberts. Since Katz left, it has become less prominent in the Guardian' s news coverage.
In 2018, Mumsnet was heavily criticised for the transphobic comments of some of its posters and the moderators' refusal to remove them. Activists threatened a boycott . [7] That August, a planned live discussion with child protection charity NSPCC was cancelled because "nearly every single question posed to the NSPCC concerned trans children identifying as female. In them, the adults misgender trans kids, as well as conflate trans girls with rapists ." [8] A Twitter feed MumsnetTransphobia (@MumsnetT) once catalogued abuses, but has not been updated since May 2018. [9]
Mumsnet has been accused of radicalising a generation of TERFs thanks to its numerous threads on how "trans women aren't actually women, and instead violent men intent on gaining access to women’s bathrooms, prisons, and domestic violence shelters to harm them, and the idea that gender self-identification is ripe for abuse by cis men who claim to be trans." . [10] Edie Miller said, "Mumsnet is to British transphobia more like what 4Chan is to American fascism". [10]
Mumsnetters have even attacked RationalWiki for our absence of transphobia . User lydiamajora posted: "The 'sceptic' movement as a whole is sceptical about health and religious woo, but not at all sceptical about gender woo. Check out RationalWiki wrt radfems and transgenderism, and prepare to rage." [11]
On the 8th of April 2019, Stephanie Hayden obtained a court order compelling Mumsnet to release the details of one of their users over transphobia, leading to a sudden rush of TERFs, scared about the implications of being publicly outed as transphobes, hurrying over to Kiwi Farms . [12]
The website did take action against extreme transphobic hate, with a policy statement published on 13 June 2018 which said "Mumsnet will always stand in solidarity with vulnerable or oppressed minorities" while still supporting free speech. It decreed that they wouldn't tolerate "posts which are derogatory or aggressive towards trans people" or "sweeping negative generalisations" about any group. [13]
However in corners like the "feminism chat" you'll still find threads where people get excited over some minor celeb expressing vaguely "gender critical" (i.e. anti-trans-rights) viewpoints, e.g. Ben Elton. [14]
In April 2019, frozen food company Birds Eye broke off a deal promoting its products as approved by Mumsnet owing to the site's treatment of trans people, and Upfield (the makers of Flora vegan spread) likewise cut ties in October 2019. [15] [16] A narrative circulated at the time was that the denizens of Mumsnet were boycotting Flora, but when opening the relevant comment threads in its FWR section, they were filled with people claiming that they were too middle class to even consider buying it in the first place.
As you'd expect from a site so concerned with parenting, it contains a lot of debate about vaccines and the anti-vaccination movement . Most comments are sensible and you may even see evidence being cited. [17] [18] But there are some people spreading anti-vaccine nonsense. [19]
It occasionally contains posts on other woo/skepticism-related topics, such as homeopathy :
Just found my labour preparation bottle of caulophyllum 200c Homeopathic remedy open on the floor with several of the little tablets lying next to it. Saw him chewing/sucking a few mins earlier but assumed it was the remains of our sushi. Am not panicking but wondering if anyone can advise if we should expect a level of disturbance/ill effects esp as 200c is such a high dose. [20] [21]
Someone called Kristen Auclair claims to have been banned from Mumsnet for dinosaur denialism . [22] Is Poe's Law in effect in the following post?
I’m really concerned about dinosaurs, and I think something needs to be done. The science behind them is pretty flimsy, and I for one do not want my children being taught lies. Did you know that nobody had even heard of dinosaurs before the 1800s, when they were invented by curio-hungry Victorians?
Aside from the educational aspect, dinosaurs are a very bad example for children. At my children's school, several children were left in tears after one of their classmates (who had evidently been exposed to dinosaurs), became bestially-minded and ran around the classroom roaring and pretending to be a dinosaur. Then he bit three children on the face. One poor girl has been left with a severely dented nose and the whole class was left traumatised by this horrible display.
Nothing about dinosaurs is suitable for children, from their total lack of family values through to their non-existence from any serious scientific point of view. [23]
Mumsnet has seen various security breaches over the years.
It was hacked in 2015 by David Buchanan, a bored 18 year old student from Surrey, England. Users' information was published online, leading to hoax calls to police , threats, and a bomb scare at Mumsnet HQ. [24] [25]
A group called DadSec, comprising men angry at the site's anti-male attitude , claimed to have hacked and DDOSed Mumsnet in 2015, sending armed police to Justine Roberts' home ( SWATting ). [26]
In 2019, a software update exposed users' personal data. [27]
One of the site's most hilarious sections is the "Am I Being Unreasonable?" subforum where women post ridiculous things they've thought or done and expect validation but receive abuse. It is ridiculed by the Twitter account Mumsnet Madness. [28]
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