Mojang Bans Manufacturers From Building Minecraft Promo Maps And Mods

Mojang's placing its blocky foot down when it comes to brands and Minecraft. In an open letter to the group on its site, Owen Hill, the company's director of creative communications, laid out new tips specifically directed at companies, advert agencies and every other non-gamer entities seeking to capitalize on Minecraft's huge consumer community.

For an idea of just how huge that base is, consider that, in 2014, creator Markus "Notch" Persson revealed that the Pc version had over one hundred million registered customers. It is comprehensible that a pool of customers that giant would show a tempting lure for brands that need to market their wholly unrelated wares to the community. But DJW360.COM -- in accordance with the brand new constructing promotion pointers, it's now not permissible to construct servers or maps to "promote unrelated merchandise in playable type." So what does that translate to? Effectively, you possibly can say goodbye to awkward promotions like the enormous, working cellphone CaptainSparklez made on behalf of Verizon, or Disney commissioning a map of Tomorrowland to advertise its movie of the same name. All that stated, if you're a mega fan and also you do these types of issues on your own time and dime, properly, that's just fine by Mojang.